Head of Brand, Content & Digital Marketing Job at CAVA in Washington DC

Our best work happens when we act in service of others. Senior Manager, CRM & Lifecycle Marketing As Director, CRM & Lifecycle Marketing at CAVA, you will own the development and execution of guest communication strategies that drive conversion, frequency, and revenue. Reporting to the VP, Loyalty & CRM, you’ll oversee all promotional and performance-focused CRM campaigns across digital channels — including email, push, SMS, and in-app messaging. You’ll lead a growing team focused on personalization, AI-driven content, and segmented targeting, and partner closely with Marketing, Product, and Analytics to ensure timely, relevant, and measurable guest experiences. This is an ideal role for a results-driven CRM leader who thrives in a fast-paced environment, blends data and creativity, and is passionate about using messaging to create compelling moments that convert. We look for leaders who develop talent, challenge the status quo, and stay grounded in guest and team member service, inclusion, and long-term impact. Own the planning and execution of promotional CRM campaigns that drive revenue, frequency, and guest reactivation. Build and evolve multi-channel lifecycle journeys tailored to key moments in the guest experience — including product launches, seasonal moments, re-engagement, and app adoption. Partner with Brand, Culinary, and Digital to ensure CRM initiatives are timely, on-brand, and tied to commercial priorities. Establish campaign goals, build test-and-learn roadmaps, and analyze performance to drive continuous improvement. Lead CAVA’s personalization strategy across CRM channels — defining rules, logic, and creative frameworks that tailor communications to guest behavior and preferences. Oversee audience segmentation and predictive targeting in partnership with Analytics, Data Science, and Platform teams. Support integration of AI-generated content, personalized offers, and real-time decision engines into messaging workflows. Champion a guest-first approach to campaign planning, balancing commercial goals with content relevancy. Lead and develop a team of CRM specialists focused on personalization and segmentation. Collaborate with Product and Engineering teams to improve CRM capabilities, platform integrations, and automation tools. Ensure CRM marketing calendar is integrated with broader brand, loyalty, and product roadmaps. Create frameworks and documentation that ensure efficient campaign management, QA, and performance reporting. 5-8 years of CRM, lifecycle, or digital marketing experience, with a strong focus on revenue-driving programs. ~ Experience managing CRM in fast-paced, consumer-facing industries (QSR, retail, hospitality, or DTC). ~ Deep knowledge of ESPs, CDPs, and customer journey platforms. ~ Strong background in testing, segmentation, and personalization strategy — including exposure to AI-driven content or targeting. ~ Excellent cross-functional collaborator and communicator, with the ability to lead projects and influence stakeholders. ~ comfortable translating data into insight and insight into campaign strategy. ~ Bachelor’s degree required; advanced degree in Marketing, Analytics, or a related field preferred. Ability to maintain stationary position to be able to operate a computer and other office equipment Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable Competitive salary, plus bonus and long-term incentives* ~ Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community ~ Health, Dental, Vision, Telemedicine, Pet Insurance plus more! ~Free CAVA food ~ Casual work environment ~ The opportunity to be on the ground floor of a rapidly growing brand ~ A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired. ~ The posting range is an all cash range. *As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law. Please visit our Notice at Collection and Privacy Policy to learn about our information practices in the job application and employment context.