Social Media Content Specialist Job at Shake Shack in New York

Social Media Content Specialist Join us at Shake Shack, a fast‑growing hospitality brand committed to crafting unforgettable experiences and standing for something good. As a member of the #ShackFam, you’ll receive hands‑on mentorship, training, and growth potential in a fun and inclusive environment. Job Description Shape Shake Shack’s creative storytelling across social media, communicating our elevated food, community sense, and culture through an engaging, social‑first lens. You will lead day‑to‑day creative concepting and execution, manage content, and spot creative trends that elevate the brand. Key Responsibilities Conceptualize and lead the creation of compelling evergreen content, content series, and campaign pieces Own the editorial content calendar for all platforms, supporting evergreen content and large‑scale brand initiatives and spotting key cultural moments Lead the execution of in‑house and off‑site photo and video shoots Manage a team of freelance content creators Maintain an elevated and cohesive aesthetic, persona, and voice across TikTok, Instagram/Stories, Facebook, X, LinkedIn, and other platforms Write, edit, curate, schedule, and publish original social media content that reflects Shake Shack’s brand tone and voice Stay on top of trending content types, memes, graphics, and regularly share ideas for application Collaborate with the community manager to source relevant UGC and stories Perform administrative work such as invoicing and budget tracking as needed Skills & Knowledge On‑set experience and a portfolio that demonstrates beautiful, imaginative, and strategic content, copy, and campaigns Visual eye and willingness to share and execute on new ideas Comfortable behind and in front of the camera Capability to capture and edit photo and video content for social media Strong knowledge of native platform editing tools and software Excellent grammar and written communication skills adaptable to various audiences Obsessed with emerging platforms, digital culture, trends, and technology Familiarity with social media tools (e.g., Sprout Social) Experience Bachelor’s degree 1–3 years of social media/content marketing experience Experience with content creation from concepting to execution Experience writing high‑quality copy across multiple media types – including social media and blogs Benefits Weekly pay and performance bonuses Shake Shack meal discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, dental, and vision insurance Employer‑paid life and disability insurance 401(k) plan with company match Paid time off Paid parental leave Access to employee assistance program on Day 1 Pre‑tax commuter and parking benefits Flexible spending and dependent care accounts Development and growth opportunities (eligibility criteria applies) Pay Range $78,087.50 – $100,462.50 Equal Opportunity Employer Shake Shack is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status. Location: New York City Support Center (Hybrid: 3 days in office, commutable distance to ATL Support Center) Seniority level: Entry level. Employment type: Full‑time. #J-18808-Ljbffr