Freelance Content Creator Job at Thesis in New York

Thesis and Stasis cover the full spectrum of cognitive performance, from clinically-tested nootropics for sharper focus to evidence-based ADHD stimulant support for managing medication daily.We've raised over $13M, earned attention from leading neuroscientists and elite athletes, and built a community that trusts us because we're delivering something that actually works. Our efficacy rates speak for themselves.But here's what sets us apart: We exist because the ADHD community deserves better. Better than generic wellness advice, polished content that doesn't reflect reality, or brands that treat them like a demographic to be educated. We're contrarian by necessity: honest when the industry is sanitized, specific when others stay vague, and built for people who are exhausted by being talked at rather than understood.We're a small, focused team with a loyal audience and a product people actively seek out. In 2026, we're scaling. That means we need someone who can create authentic content that reflects our community's ht reality while reaching the people who need what we're building. Not just as a "face of the brand," but as someone genuinely gets it.

About the Role

We're looking for a contracted Brand Face + Content Creator who can do it all: come up with the concept, shoot it, edit it, and be the on-camera talent to bring it to life. You need to understand internet culture, live on TikTok and Instagram, and know how to create lo-fi, scroll-stopping content that feels authentic, not advertorial.

Non-negotiables for this role:

• Deeply understands the ADHD community. Authenticity isn't optional here—it's the entire foundation of what we do.
• Generates ideas that cut through the noise and actually resonate with the ADHD community
• Executes independently from concept to final edit, with support from our in-house creative team when needed
• Shows up on camera as a recognizable face of the brand, someone our community trusts and wants to hear from
• Brings their own POV, style, and attention to detail in every piece of content
• Is comfortable with branded paid ad creative leveraging their content

How You'll Make an Impact

Content creation & ideation

• Produce high-volume content across Instagram and TikTok. We're talking consistent weekly output that keeps us visible, relevant, and testing what works
• Script and produce lo-fi TikTok/Instagram Reels that align with our content pillars
• Create compelling interview-style content (street interviews) with real people in the ADHD community
• Own the process of finding and engaging our audience in unique, unexpected ways
• Ideate series that feel contrarian and authentic to who we are and what we stand for

Copywriting & storytelling

• Write captions, hooks, and in-video text that captures our voice
• Translate complex ADHD/medication concepts into relatable, entertaining content
• Understand the nuance of when to lean into humor and cultural moments and when to sit out

Production & editing

• Shoot and edit content using phone/lightweight setups (we're not trying to look like a Super Bowl ad)
• Rapidly iterate on what's performing: scale winners, kill what doesn't land, and constantly test new concepts
• Brief editing requests to our team in a timely, efficient manner
• Create content frameworks that can be replicated and scaled

Community & culture fluency

• Stay deeply plugged into ADHD community conversations, memes, and discourse
• Audit Reddit channels, Facebook groups, ad comments and more to understand authentic pain points
• Track wellness/health brand trends as well as broader cultural and social trends

We're Excited About Your:

• Bachelor's degree in Marketing, Communications, Media, Film, or a related field (or equivalent experience)
• Proven experience creating content for brands, agencies, or personal audiences across platforms like TikTok, Instagram, YouTube.
• Strong storytelling skills and ability to craft narratives that resonate and convert
• Proficiency in video editing (Premiere Pro, Final Cut, CapCut), design tools (Canva, Adobe Creative Suite), or photography
• Deep understanding of social media best practices, algorithms, trends, and analytics
• Ability to operate independently in a fast-paced environment
• Excellent communication, organization, and project management skills
• A creative, proactive mindset with a passion for experimenting, iterating, and refining content for maximum impact
• NYC-based location (while not required, it's strongly preferred so you can have regular face time with our team in-office)

Our Values:

• Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.
• Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
• Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
• Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.

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