Thesis is hiring: Freelance Content Creator in New York

Freelance Content Creator – Thesis

Join to apply for the Freelance Content Creator role at Thesis. We are expanding our team and looking for a creator who can develop authentic, community‑focused content for the ADHD and nootropics space.

About Us

Thesis and Stasis cover the full spectrum of cognitive performance, from clinically‑tested nootropics for sharper focus to evidence‑based ADHD stimulant support. We have raised over $13M, work with leading neuroscientists and elite athletes, and have built a community that trusts us because we deliver something that actually works. In 2026, we are scaling and need someone who can create authentic content that reflects our community’s reality while reaching new audiences. We do not want a generic face of the brand; we need someone who genuinely gets it.

About the Role

We’re looking for a contracted Brand Face + Content Creator who can conceive, shoot, edit, and serve as the on‑camera talent for each piece. You must understand internet culture, be active on TikTok and Instagram, and produce lo‑fi, scroll‑stopping content that feels authentic, not advertorial.

Non‑negotiables

• Deeply understands the ADHD community; authenticity is foundational.
• Generates ideas that cut through the noise and resonate.
• Executes independently from concept to final edit, with support from our in‑house creative team when needed.
• Shows up on camera as the recognizable face of the brand.
• Brings their own POV, style, and attention to detail in every piece.
• Is comfortable with branded paid ad creative leveraging their content.

How You’ll Make an Impact

Content Creation & Ideation

• Produce high‑volume content across Instagram and TikTok with consistent weekly output.
• Script and produce lo‑fi TikTok/Instagram Reels aligned with our content pillars.
• Create interview‑style street‑interviews with real people in the ADHD community.
• Own the process of finding and engaging our audience in unique ways.
• Ideate series that feel contrarian and authentic.

Copywriting & Storytelling

• Write captions, hooks, and in‑video text that capture our voice.
• Translate complex ADHD/medication concepts into relatable, entertaining content.
• Understand when to use humor versus when to sit out.

Production & Editing

• Shoot and edit content using phone/lightweight setups.
• Rapidly iterate on performance: scale winners, kill what doesn’t land, and test new concepts.
• Brief editing requests to the team efficiently.
• Create scalable content frameworks.

Community & Culture Fluency

• Stay plugged into ADHD community conversations, memes, and discourse.
• Audit Reddit, Facebook, ad comments to understand pain points.
• Track wellness/health brand trends and broader cultural/social trends.

We’re Excited About Your

• Bachelor’s degree in Marketing, Communications, Media, Film, or related field (or equivalent).
• Proven experience creating content for brands, agencies, or personal audiences across TikTok, Instagram, YouTube.
• Strong storytelling skills that resonate and convert.
• Proficiency in video editing (Premiere Pro, Final Cut, CapCut), design tools (Canva, Adobe Creative Suite), or photography.
• Deep understanding of social media best practices, algorithms, trends, and analytics.
• Ability to operate independently in a fast‑paced environment.
• Excellent communication, organization, and project management skills.
• A creative, proactive mindset with a passion for experimenting, iterating, and refining content for maximum impact.
• NYC‑based location preferred (not required).

Our Values

• Meet Your Potential: We create opportunities for personal and professional growth, reward hard work, and provide resources and guidance for achievement.
• Own Outcomes: We are driven by achieving meaningful results, operate with responsibility and urgency, and aim to create a new category in nootropics.
• Lead with Science and Data: We rely on objective metrics, data‑driven decisions, and evidence to underpin everything we do.
• Create Exceptional Experiences: We foster a unique culture with belonging, inclusivity, and a warm environment for team and customers alike.

Job Details

• Entry level
• Contract
• Marketing, Public Relations, and Writing/Editing
• Wellness and Fitness Services