Mel Robbins Inc
Senior Manager, Digital Marketing Strategy & Operations
Mel Robbins Inc, Boston, Massachusetts, us, 02298
Senior Manager, Digital Marketing Strategy & Operations
Hybrid in Boston, MA
Who are we? 143 Studios is the award‑winning media production company behind The Mel Robbins Podcast – one of the top‑ranking podcasts in the world. We’re also the same team behind The Let Them Theory, a cultural phenomenon with over 5 million copies sold in 5 months, and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers around the world and reaches hundreds of millions of people monthly.
143 Studios is hiring a Senior Manager, Digital Marketing Strategy & Operations to build, optimise, and manage the systems and processes that power our digital marketing performance across all channels.
This role sits at the intersection of operations, analytics, systems, and execution. We are looking for a hands‑on operations‑oriented marketer to own and maintain our digital marketing channels (website, email & CRM, SEO, paid media, and emerging) across product launches, growth and content distribution campaigns, content distribution, and other brand initiatives. This role requires someone who can translate strategic direction into reliable systems, coordinate with partners and manage channel budgets efficiently, and still roll up their sleeves to execute campaigns, analyse results, and optimise impact – ensuring our marketing engine is both scalable and high‑performing. This role focuses on building and managing the systems, channels and analytics that drive marketing performance.
The Senior Manager, Digital Marketing Strategy & Operations will:
Build and maintain scalable marketing systems for testing, reporting, and optimisation.
Oversee a team of internal and external resources to drive acquisition, engagement, and retention.
Partner cross‑functionally to launch campaigns that fuel podcast growth, product sales, live events, and brand initiatives.
This role reports directly to the COO.
Why the Role Matters 143 Studios has a massive organic audience and a proven content engine. The next phase of growth depends on turning reach into results – consistent acquisition, retention, reliable data, efficient execution, and monetisation across channels.
This role ensures we have the execution, structure, data, and strategy to make that happen. You’ll be responsible for aligning all digital touchpoints (web, email, paid, CRM, and analytics) under a single growth framework – giving our team the clarity and speed to grow intelligently.
Your Mission Build and maintain the systems, data flows, and processes that make our marketing machine run efficiently and accurately.
You’ll ensure our tools, tracking, and reporting enable the team to move faster, test smarter, and measure what matters.
Key Responsibilities Operations Management, Systems and Planning
Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks.
Build and maintain scalable marketing systems for campaign execution, testing, reporting and optimisation.
Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximise customer acquisition and value.
Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership to drive decision‑making.
Collaborate with high‑performing team including external partners, agencies and freelancers while providing clear direction and accountability.
Website & Digital Experience
Oversee website performance, content publishing, and UX optimisation to support conversions and customer engagement.
Partner with designers and developers on A/B testing, landing page optimisation and customer journey improvements.
Email Marketing & Customer Relationship Management
Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels.
Implement lifecycle marketing workflows to improve retention and conversion through personalised, data‑driven lifecycle campaigns.
Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling.
Paid Media & Campaigns
Partner with internal stakeholders or external agencies to manage multi‑channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads).
Continuously test and optimise creative, messaging, targeting, and funnels to maximise ROI.
Own campaign setup, tracking, and reporting – ensuring full‑funnel attributions and data integrity.
Manage budgets and media buying to maximise return on ad spend and audience acquisition.
Data Analysis & Optimization
Build and maintain a structured testing roadmap across creative, offers, landing pages, and funnels.
Translate performance data into actionable insights and share with cross‑functional teams.
Manage dashboards, tagging plans, and analytics integrations.
Stay on top of platform updates, industry shifts, and new growth opportunities in digital media and podcasting.
Qualifications
6‑8+ years in digital marketing, growth, or marketing operations, ideally with experience in media production and content creation.
Solid understanding in website management and optimisation, email marketing, CRM, paid acquisition, and campaign management.
Strong hands‑on experience with CMS (WordPress), HubSpot (or similar), attribution models, Google Analytics, and paid media platforms.
Comfortable balancing hands‑on execution with data‑driven decision‑making in a high‑growth, fast‑changing environment.
Highly analytical, data‑literate and detail‑oriented, able to turn metrics into actionable improvements.
Adept at communication, cross‑functional leadership, and vendor management.
Experience in personal brands, thought leadership, or content‑driven businesses is a strong plus.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Who You Are
You think like a problem‑solver but act like an operator – equally at home in campaign dashboards and cross‑functional discussions.
You see the entire funnel and understand how each channel feeds the next.
You’re obsessed with efficiency, automation, and performance clarity.
You make decisions based on data, not opinion.
You thrive in a high‑growth, fast‑moving environment where systems don’t yet exist – and you enjoy building them.
You care deeply about impact, not noise.
Generous Time Off (including Annual Summer Break) Enjoy ample paid time off, company holidays, and a dedicated summer break when the entire team recharges together – because rest fuels creativity and clarity.
401(k) Available Plan for your future with access to a 401(k) retirement savings plan to support your long‑term financial well‑being.
Health & Welfare Benefits Take care of yourself with comprehensive health, dental, and vision insurance – because your well‑being matters.
Fun and Energising Hybrid Culture Whether remote or in‑person, our collaborative, creative, and low‑ego culture is designed to bring out your best work.
Growth‑Oriented Environment We’re a team of self‑starters committed to leveling up – with regular feedback, bold goals, and space to learn by doing.
Exciting Team Activities From virtual brainstorms to surprise challenges and off‑site meetups, we make time to connect, play, and celebrate wins together.
Mission‑Driven Work That Matters Your work will inspire millions. Every piece of content is crafted to create impact, spark change, and uplift people around the world.
To Apply Send us your
resume
and a
brief cover letter sharing why you are the perfect fit for this role .
As set forth in 143 Studios LLC’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr
Who are we? 143 Studios is the award‑winning media production company behind The Mel Robbins Podcast – one of the top‑ranking podcasts in the world. We’re also the same team behind The Let Them Theory, a cultural phenomenon with over 5 million copies sold in 5 months, and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers around the world and reaches hundreds of millions of people monthly.
143 Studios is hiring a Senior Manager, Digital Marketing Strategy & Operations to build, optimise, and manage the systems and processes that power our digital marketing performance across all channels.
This role sits at the intersection of operations, analytics, systems, and execution. We are looking for a hands‑on operations‑oriented marketer to own and maintain our digital marketing channels (website, email & CRM, SEO, paid media, and emerging) across product launches, growth and content distribution campaigns, content distribution, and other brand initiatives. This role requires someone who can translate strategic direction into reliable systems, coordinate with partners and manage channel budgets efficiently, and still roll up their sleeves to execute campaigns, analyse results, and optimise impact – ensuring our marketing engine is both scalable and high‑performing. This role focuses on building and managing the systems, channels and analytics that drive marketing performance.
The Senior Manager, Digital Marketing Strategy & Operations will:
Build and maintain scalable marketing systems for testing, reporting, and optimisation.
Oversee a team of internal and external resources to drive acquisition, engagement, and retention.
Partner cross‑functionally to launch campaigns that fuel podcast growth, product sales, live events, and brand initiatives.
This role reports directly to the COO.
Why the Role Matters 143 Studios has a massive organic audience and a proven content engine. The next phase of growth depends on turning reach into results – consistent acquisition, retention, reliable data, efficient execution, and monetisation across channels.
This role ensures we have the execution, structure, data, and strategy to make that happen. You’ll be responsible for aligning all digital touchpoints (web, email, paid, CRM, and analytics) under a single growth framework – giving our team the clarity and speed to grow intelligently.
Your Mission Build and maintain the systems, data flows, and processes that make our marketing machine run efficiently and accurately.
You’ll ensure our tools, tracking, and reporting enable the team to move faster, test smarter, and measure what matters.
Key Responsibilities Operations Management, Systems and Planning
Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks.
Build and maintain scalable marketing systems for campaign execution, testing, reporting and optimisation.
Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximise customer acquisition and value.
Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership to drive decision‑making.
Collaborate with high‑performing team including external partners, agencies and freelancers while providing clear direction and accountability.
Website & Digital Experience
Oversee website performance, content publishing, and UX optimisation to support conversions and customer engagement.
Partner with designers and developers on A/B testing, landing page optimisation and customer journey improvements.
Email Marketing & Customer Relationship Management
Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels.
Implement lifecycle marketing workflows to improve retention and conversion through personalised, data‑driven lifecycle campaigns.
Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling.
Paid Media & Campaigns
Partner with internal stakeholders or external agencies to manage multi‑channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads).
Continuously test and optimise creative, messaging, targeting, and funnels to maximise ROI.
Own campaign setup, tracking, and reporting – ensuring full‑funnel attributions and data integrity.
Manage budgets and media buying to maximise return on ad spend and audience acquisition.
Data Analysis & Optimization
Build and maintain a structured testing roadmap across creative, offers, landing pages, and funnels.
Translate performance data into actionable insights and share with cross‑functional teams.
Manage dashboards, tagging plans, and analytics integrations.
Stay on top of platform updates, industry shifts, and new growth opportunities in digital media and podcasting.
Qualifications
6‑8+ years in digital marketing, growth, or marketing operations, ideally with experience in media production and content creation.
Solid understanding in website management and optimisation, email marketing, CRM, paid acquisition, and campaign management.
Strong hands‑on experience with CMS (WordPress), HubSpot (or similar), attribution models, Google Analytics, and paid media platforms.
Comfortable balancing hands‑on execution with data‑driven decision‑making in a high‑growth, fast‑changing environment.
Highly analytical, data‑literate and detail‑oriented, able to turn metrics into actionable improvements.
Adept at communication, cross‑functional leadership, and vendor management.
Experience in personal brands, thought leadership, or content‑driven businesses is a strong plus.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Who You Are
You think like a problem‑solver but act like an operator – equally at home in campaign dashboards and cross‑functional discussions.
You see the entire funnel and understand how each channel feeds the next.
You’re obsessed with efficiency, automation, and performance clarity.
You make decisions based on data, not opinion.
You thrive in a high‑growth, fast‑moving environment where systems don’t yet exist – and you enjoy building them.
You care deeply about impact, not noise.
Generous Time Off (including Annual Summer Break) Enjoy ample paid time off, company holidays, and a dedicated summer break when the entire team recharges together – because rest fuels creativity and clarity.
401(k) Available Plan for your future with access to a 401(k) retirement savings plan to support your long‑term financial well‑being.
Health & Welfare Benefits Take care of yourself with comprehensive health, dental, and vision insurance – because your well‑being matters.
Fun and Energising Hybrid Culture Whether remote or in‑person, our collaborative, creative, and low‑ego culture is designed to bring out your best work.
Growth‑Oriented Environment We’re a team of self‑starters committed to leveling up – with regular feedback, bold goals, and space to learn by doing.
Exciting Team Activities From virtual brainstorms to surprise challenges and off‑site meetups, we make time to connect, play, and celebrate wins together.
Mission‑Driven Work That Matters Your work will inspire millions. Every piece of content is crafted to create impact, spark change, and uplift people around the world.
To Apply Send us your
resume
and a
brief cover letter sharing why you are the perfect fit for this role .
As set forth in 143 Studios LLC’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr