143 Studios, LLC
Senior Manager, Digital Marketing Strategy & Operations
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143 Studios is the award‑winning media production company behind The Mel Robbins Podcast and The Let Them Theory, a cultural phenomenon with over 5 million copies sold in five months and six #1 Audible Originals. Every day, our work inspires more than 30 million online followers and reaches hundreds of millions of people monthly.
We are hiring a Senior Manager, Digital Marketing Strategy & Operations to build, optimize, and manage the systems and processes that power our digital marketing performance across all channels.
Key Responsibilities
- Build and maintain scalable marketing systems for testing, reporting, and optimizing marketing performance.
- Oversee a team of internal and external resources to drive acquisition, engagement, and retention.
- Partner cross‑functionally to launch campaigns that fuel podcast growth, product sales, live events, and brand initiatives.
- Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks.
- Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximize customer acquisition and value.
- Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership.
- Collaborate with high‑performing teams including external partners, agencies, and freelancers while providing clear direction and accountability.
- Oversee website performance, content publishing, and UX optimization to support conversions and customer engagement.
- Partner with designers and developers on A/B testing, landing page optimization, and customer journey improvements.
- Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels.
- Implement lifecycle marketing workflows to improve retention and conversion through personalized, data‑driven lifecycle campaigns.
- Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling.
- Partner with internal stakeholders or external agencies to manage multi‑channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads).
- Continuously test and optimize creative, messaging, targeting, and funnels to maximize ROI.
- Own campaign setup, tracking, and reporting – ensuring full‑funnel attributions and data integrity.
- Manage budgets and media buying to maximize return on ad spend and audience acquisition.
- Build and maintain a structured testing roadmap across creative, offers, landing pages, and funnels.
- Translate performance data into actionable insights and share with cross‑functional teams.
- Manage dashboards, tagging plans, and analytics integrations.
- Stay on top of platform updates, industry shifts, and new growth opportunities in digital media and podcasting.
Qualifications
- 6‑8+ years in digital marketing, growth, or marketing operations, ideally with experience in media production and content creation.
- Solid understanding of website management and optimization, email marketing, CRM, paid acquisition, and campaign management.
- Strong hands‑on experience with CMS (WordPress), HubSpot (or similar), attribution models, Google Analytics, and paid media platforms.
- Comfortable balancing hands‑on execution with data‑driven decision‑making in a high‑growth, fast‑changing environment.
- Highly analytical, data‑literate and detail‑oriented, able to turn metrics into actionable improvements.
- Adept at communication, cross‑functional leadership, and vendor management.
- Experience in personal brands, thought leadership, or content‑driven businesses is a strong plus.
- Bachelor's degree in Marketing, Business, Communications, or related field.
Who You Are
- You think like a problem‑solver but act like an operator – equally at home in campaign dashboards and cross‑functional discussions.
- You see the entire funnel and understand how each channel feeds the next.
- You're obsessed with efficiency, automation, and performance clarity.
- You make decisions based on data, not opinion.
- You thrive in a high‑growth, fast‑moving environment where systems don't yet exist – and you enjoy building them.
- You care deeply about impact, not noise.
Benefits & Perks
- Generous Time Off (including Annual Summer Break)
- 401(k) Available
- Health, Dental, and Vision insurance
- Hybrid culture – remote or in‑person
- Growth‑oriented environment with regular feedback and bold goals
- Team activities – virtual brainstorms, surprises, offsite meetups
- Mission‑driven work that inspires millions
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Media Production
To Apply
Send us your resume and a brief cover letter sharing why you are the perfect fit for this role .
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