Optical Cable Corporation
Marketing Communications Specialist
Optical Cable Corporation, Roanoke, Virginia, United States, 24000
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Job Description The Marketing Communications Specialist supports the execution of brand and marketing initiatives that strengthen awareness, sales enablement, drive customer engagement, and reinforce company positioning in the marketplace. This role is ideal for an early‑career marketer (1–5 years of experience) who thrives on variety and wants to develop expertise across branding, digital marketing, events, and project coordination.
Basic Function The Marketing Communications Specialist supports the execution of brand and marketing initiatives that strengthen awareness, sales enablement, drive customer engagement, and reinforce company positioning in the marketplace.
Significant Responsibilities
Brand & Collateral Management
Maintain and update marketing collateral, ensuring materials align with brand guidelines and are delivered promptly.
Coordinate, review, and assist with graphic design and production of internal and external communications such as brochures, web copy, newsletters/e‑newsletters, presentations, social media, and digital content, including arranging photo shoots and providing key subject matter recommendations.
Help manage projects, anticipate variables that could impact completion, and proactively mitigate risk to meet deadlines.
Plan project tasks, assign responsibilities, oversee work, and coordinate departmental/team efforts on projects.
Manage digital collateral, including webinars, email campaigns, and distributor marketing program activity.
Digital Marketing & Communications
Monitor the effective use of lead generation and customer engagement tools, especially HubSpot, to increase customer reach.
Implement and continue the use of social media tools.
Support the Marketing Manager on setting and managing the communications calendar.
Execute assigned branding activity:
Plan, develop, and post social media content.
Monitor and support distributor marketing program activity.
Support print collateral: oversee orders, assist in development, and manage distribution.
Support digital collateral such as webinars and email campaigns.
Tradeshow & Event Support
Assist with planning, developing, and coordinating trade show plans, exhibit displays, promotional displays, and special events; serve as part of the team staffing the company booth or exhibit at trade and community fairs.
Collect critical intelligence for Marketing’s use, including competitor branding, products, projects; market industry research; and general trends in the cable and connectivity industry.
Project Management Coordination
Support the Marketing Manager in planning and executing project timelines.
Collaborate with internal teams and external vendors to deliver on‑brand marketing assets.
Track progress on deliverables and proactively communicate updates to stakeholders.
Promote OCC’s service excellence and quality by providing excellent service to customers, building strong relationships and team cohesiveness, focusing on quality and positive solutions, communicating respectfully, and demonstrating compassion and understanding in response to customer requests or needs.
Champion OCC’s mission, vision, and values (as detailed in our 15 Essential Points of Success); comply with policies and procedures, ethical standards, and the Code of Conduct.
Job Scope
Work with outside and inside sales and business development; support the marketing team; perform administrative functions for marketing and other departments.
Communicate daily with all levels of internal employees, vendors, and customers.
Maintain a high level of confidentiality regarding corporate initiatives, customer matters, and employee issues.
Operate as a fiscally responsible team member by maintaining reasonable expenses, evaluating the potential returns on investment before requesting purchases, and assisting with tracking invoices against planned budget. Commit to expenses responsibly and with appropriate approvals.
Use marketing expertise to make effective decisions and promote business success and growth. Conduct all activities in accordance with safety procedures and follow quality policies and operating procedures to ensure consistency of work.
Follow company guidelines/policies for compliance with Sarbanes‑Oxley or other regulatory requirements.
Travel as needed: up to one week at a time, up to 25‑30% of the year (tradeshows/customer engagement events).
Minimum Qualifications
Education:
Bachelor’s degree in journalism, advertising, communications, or a related field.
Experience:
Three years of marketing, advertising, public relations or publishing experience, including prior experience with or aptitude for technical product writing/copywriting.
Licensure, Certification and/or Registration:
None.
Other Minimum Qualifications:
Superior presentation and analytical skills; effective interpersonal, communication and teamwork skills; ability to meet rapid and/or conflicting deadlines.
Essential Skills, Abilities & Knowledge
Ability to plan, layout, and execute complex work programs, functions, and operations.
Excellent oral, written and interpersonal communication skills required, with the demonstrated ability to express oneself clearly and concisely.
Ability to work in a team environment and maintain collaborative relationships with coworkers.
Results‑oriented approach with a “can‑do” attitude and a passion for details and continuous improvement.
Able to multi‑task and prioritize to meet deadlines.
Superior work ethic and commitment to customer satisfaction – both internal and external.
Working Conditions Normal work responsibilities call for nominal levels of physically demanding effort characterized by walking and standing some of the day and lifting up to 50 pounds. This job requires sufficient sight for completing responsibilities, finger dexterity for extended computer use and keyboarding, and hearing sufficient for direct contact with other employees, management, customers and vendors. Reasonable accommodation may be made to enable individuals with a disability to perform the essential functions.
Note: This job description is only meant to be a representative summary of the major responsibilities and accountabilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Telecommunications
Referrals increase your chances of interviewing at Optical Cable Corporation by 2x
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Job Description The Marketing Communications Specialist supports the execution of brand and marketing initiatives that strengthen awareness, sales enablement, drive customer engagement, and reinforce company positioning in the marketplace. This role is ideal for an early‑career marketer (1–5 years of experience) who thrives on variety and wants to develop expertise across branding, digital marketing, events, and project coordination.
Basic Function The Marketing Communications Specialist supports the execution of brand and marketing initiatives that strengthen awareness, sales enablement, drive customer engagement, and reinforce company positioning in the marketplace.
Significant Responsibilities
Brand & Collateral Management
Maintain and update marketing collateral, ensuring materials align with brand guidelines and are delivered promptly.
Coordinate, review, and assist with graphic design and production of internal and external communications such as brochures, web copy, newsletters/e‑newsletters, presentations, social media, and digital content, including arranging photo shoots and providing key subject matter recommendations.
Help manage projects, anticipate variables that could impact completion, and proactively mitigate risk to meet deadlines.
Plan project tasks, assign responsibilities, oversee work, and coordinate departmental/team efforts on projects.
Manage digital collateral, including webinars, email campaigns, and distributor marketing program activity.
Digital Marketing & Communications
Monitor the effective use of lead generation and customer engagement tools, especially HubSpot, to increase customer reach.
Implement and continue the use of social media tools.
Support the Marketing Manager on setting and managing the communications calendar.
Execute assigned branding activity:
Plan, develop, and post social media content.
Monitor and support distributor marketing program activity.
Support print collateral: oversee orders, assist in development, and manage distribution.
Support digital collateral such as webinars and email campaigns.
Tradeshow & Event Support
Assist with planning, developing, and coordinating trade show plans, exhibit displays, promotional displays, and special events; serve as part of the team staffing the company booth or exhibit at trade and community fairs.
Collect critical intelligence for Marketing’s use, including competitor branding, products, projects; market industry research; and general trends in the cable and connectivity industry.
Project Management Coordination
Support the Marketing Manager in planning and executing project timelines.
Collaborate with internal teams and external vendors to deliver on‑brand marketing assets.
Track progress on deliverables and proactively communicate updates to stakeholders.
Promote OCC’s service excellence and quality by providing excellent service to customers, building strong relationships and team cohesiveness, focusing on quality and positive solutions, communicating respectfully, and demonstrating compassion and understanding in response to customer requests or needs.
Champion OCC’s mission, vision, and values (as detailed in our 15 Essential Points of Success); comply with policies and procedures, ethical standards, and the Code of Conduct.
Job Scope
Work with outside and inside sales and business development; support the marketing team; perform administrative functions for marketing and other departments.
Communicate daily with all levels of internal employees, vendors, and customers.
Maintain a high level of confidentiality regarding corporate initiatives, customer matters, and employee issues.
Operate as a fiscally responsible team member by maintaining reasonable expenses, evaluating the potential returns on investment before requesting purchases, and assisting with tracking invoices against planned budget. Commit to expenses responsibly and with appropriate approvals.
Use marketing expertise to make effective decisions and promote business success and growth. Conduct all activities in accordance with safety procedures and follow quality policies and operating procedures to ensure consistency of work.
Follow company guidelines/policies for compliance with Sarbanes‑Oxley or other regulatory requirements.
Travel as needed: up to one week at a time, up to 25‑30% of the year (tradeshows/customer engagement events).
Minimum Qualifications
Education:
Bachelor’s degree in journalism, advertising, communications, or a related field.
Experience:
Three years of marketing, advertising, public relations or publishing experience, including prior experience with or aptitude for technical product writing/copywriting.
Licensure, Certification and/or Registration:
None.
Other Minimum Qualifications:
Superior presentation and analytical skills; effective interpersonal, communication and teamwork skills; ability to meet rapid and/or conflicting deadlines.
Essential Skills, Abilities & Knowledge
Ability to plan, layout, and execute complex work programs, functions, and operations.
Excellent oral, written and interpersonal communication skills required, with the demonstrated ability to express oneself clearly and concisely.
Ability to work in a team environment and maintain collaborative relationships with coworkers.
Results‑oriented approach with a “can‑do” attitude and a passion for details and continuous improvement.
Able to multi‑task and prioritize to meet deadlines.
Superior work ethic and commitment to customer satisfaction – both internal and external.
Working Conditions Normal work responsibilities call for nominal levels of physically demanding effort characterized by walking and standing some of the day and lifting up to 50 pounds. This job requires sufficient sight for completing responsibilities, finger dexterity for extended computer use and keyboarding, and hearing sufficient for direct contact with other employees, management, customers and vendors. Reasonable accommodation may be made to enable individuals with a disability to perform the essential functions.
Note: This job description is only meant to be a representative summary of the major responsibilities and accountabilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Telecommunications
Referrals increase your chances of interviewing at Optical Cable Corporation by 2x
#J-18808-Ljbffr