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Shown Media

Creative Director for Linkedin & X

Shown Media, New York, New York, us, 10261

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We partner with category-defining SaaS and tech brands, including Slash, Marpipe, TripleWhale, and dozens more, to engineer product launches that dominate Twitter (X) and LinkedIn, consistently reaching

10M+ views per launch .

We do this through a powerful mix of:

Deep research into how the Twitter (X) and Linkedin algorithms actually work

Relationship with

300+ creators and influencers

A world-class team of filmmakers, creative strategists, producers, editors and writers who have generated hundreds of millions of views together across all platforms.

Our mission is simple - We take brands that are “boring” and “unsexy” and make them impossible to ignore

The reason for that is very simple….

We refuse to produce just another safe and pretty video that disappears into the feed.

We create narratives, conversations, and spark debates and moments that take over the timeline.

But here’s the kicker - we don’t care about views.

We don’t care about views for the sake of views, we care about vitality that converts.

So if you are someone who wants to build campaigns that people will talk about for weeks… You are in the right spot.

About The Role We’re hiring a

Creative Director / Launch Strategist

to lead our launch department and architect the strategy behind some of the most talked-about product launches on X and LinkedIn.

This is not a “make us some content” role.

This is a

creative leadership

role where you shape the entire narrative arc of a launch campaign from the ground up.

You will be responsible for turning raw products, data, and ideas into cultural moments…the kind that make founders DMs explode, investors take notice, and entire niches start talking.

You Will: 1. Own the Big-Picture Launch Strategy

Build the full creative and distribution plan for each campaign

Identify the dominant narrative, the angle, and the emotional triggers that will drive virality

Turn clients’ complex product value props into simple, viral storylines

2. Lead the Creation of the Launch Video

Run client onboardings and deep product immersions

Review assets (sales calls, testimonials, customer insights) to identify “aha” moments

Direct visual and narrative direction for our filmmaking team - ?

Ensure the flagship launch video becomes the central “event” piece of the campaign

3. Oversee Influencer Strategy, Distribution & The Post Guide

Collaborate with content writers to build a bulletproof Virality & Post Guide for influencers

Craft clear guidelines, examples, and narrative frameworks that creators can easily execute

Define the target audience and identify creators who hold influence within those circles

Guide the influencer team on ideal partnerships, angles, messaging, and deliverables

Ensure all influencer posts fuel the overarching narrative arc and align perfectly with the creative strategy and distribution plan

Who You Are

A storyteller with a deep understanding of how virality works on X and LinkedIn

Someone who thrives in fast-paced, high-accountability environments

A strategic thinker who can zoom out to see the big picture and zoom in to refine details

A leader who can inspire, direct, and collaborate with filmmakers, editors, writers

You have experience producing or directing content that has reached millions

You understand narrative psychology, platform-native communication, and the mechanics of attention

Location On-site, New York, United States

Compensation Shown Media provides the wage ranges it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected range of starting pay for this role is $70,000 – $105,000 annually.

PTO

Paid US holidays

Internal Education & Training

Creative and innovative work environment

Seniority Level Director

Employment Type Full-time

Job Function Design, Art/Creative, and Information Technology

Industries Advertising Services

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