LHH
The Senior Media Planner is responsible for developing, optimizing, and managing advertising strategies across offline channels such as television, radio, print, out‑of‑home (OOH), and direct mail. The role involves analyzing audience data, negotiating media buys, allocating budgets, and ensuring campaigns deliver maximum reach, frequency, and impact.
Key Responsibilities
Develop comprehensive media plans across traditional channels (TV, print, radio, OOH, etc.).
Identify target audiences using demographic, psychographic, and geographic insights.
Determine the most effective media mix to achieve client or brand objectives.
Translate marketing goals into measurable media tactics.
Research & Analysis
Analyze market research, ratings, circulation, and audience measurement data (e.g., Nielsen, MRI‑Simmons).
Monitor competitor advertising activity and industry trends.
Forecast campaign performance and estimate reach, frequency, and GRP delivery.
Budget Management
Build media budgets and allocate spend across channels efficiently.
Track expenditures and adjust plans to maximize ROI.
Prepare cost estimates, flowcharts, and media schedules.
Manage relationships with media vendors, publishers, and broadcast reps.
Negotiate media rates, placements, added value, and sponsorship opportunities.
Secure optimal inventory and confirm insertion orders.
Campaign Execution & Optimization
Oversee campaign implementation and ensure all placements run as planned.
Collaborate with creative, account, and production teams to align messaging with media placements.
Optimize plans based on performance data and client feedback.
Reporting & Communication
Provide regular performance reports and post‑buy analyses.
Present media strategies and results to clients or internal leadership.
Maintain clear documentation of all media decisions and updates.
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Key Responsibilities
Develop comprehensive media plans across traditional channels (TV, print, radio, OOH, etc.).
Identify target audiences using demographic, psychographic, and geographic insights.
Determine the most effective media mix to achieve client or brand objectives.
Translate marketing goals into measurable media tactics.
Research & Analysis
Analyze market research, ratings, circulation, and audience measurement data (e.g., Nielsen, MRI‑Simmons).
Monitor competitor advertising activity and industry trends.
Forecast campaign performance and estimate reach, frequency, and GRP delivery.
Budget Management
Build media budgets and allocate spend across channels efficiently.
Track expenditures and adjust plans to maximize ROI.
Prepare cost estimates, flowcharts, and media schedules.
Manage relationships with media vendors, publishers, and broadcast reps.
Negotiate media rates, placements, added value, and sponsorship opportunities.
Secure optimal inventory and confirm insertion orders.
Campaign Execution & Optimization
Oversee campaign implementation and ensure all placements run as planned.
Collaborate with creative, account, and production teams to align messaging with media placements.
Optimize plans based on performance data and client feedback.
Reporting & Communication
Provide regular performance reports and post‑buy analyses.
Present media strategies and results to clients or internal leadership.
Maintain clear documentation of all media decisions and updates.
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