Macy's
Be part of an amazing story
Macy's is more than just a store. We're a story that has captured the hearts and minds of America for more than 160 years. A story about innovation and tradition, inspiring stores and irresistible products, the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories make this a special place to work.
Job Overview The Senior Manager of Lifecycle Marketing will lead the strategy, development, and optimization of customer lifecycle journeys that deepen engagement, strengthen loyalty, and drive incremental revenue across Macy's omnichannel ecosystem. This role will oversee the roadmap for customer and loyalty communications across acquisition, onboarding, engagement, retention, and reactivation touchpoints, ensuring every moment in the customer journey builds meaningful, measurable value.
You will serve as a key thought partner to senior leadership, guiding data‑driven decision‑making and cross‑functional alignment between Marketing, Analytics, Loyalty, and Product teams.
What You Will Do
Lead Lifecycle Strategy: Develop and oversee Macy's end‑to‑end customer and loyalty lifecycle strategies across all channels (email, app, web, direct mail, and in‑store), aligning business goals with customer‑centric outcomes.
Own Journey Roadmap: Define the long‑term vision and quarterly roadmap for lifecycle programs, identifying new opportunities to engage customers, close gaps in the journey, and optimize performance across acquisition, activation, engagement, and retention.
Drive Personalization at Scale: Partner with analytics, data science, and MarTech teams to build and evolve personalization strategies that determine the right message, offer, and timing for each customer segment.
Champion Test‑and‑Learn: Lead an agile experimentation agenda across lifecycle journeys, continuously refining audience strategies, messaging frameworks, and offer design to maximize incremental impact.
Deliver Performance Measurement & Insights: Establish clear success metrics and frameworks for campaign forecasting, measurement, and incrementality analysis. Translate performance data into actionable insights to inform future strategy.
Collaborate with Cross‑Functional teams: Partner with CRM, Loyalty, Brand Marketing, and Product to ensure alignment on go‑to‑market strategies, timing, and customer experience across channels.
Lead your Team: Manage, coach, and inspire a team of lifecycle and personalization specialists.
Advocate for our Customers: Maintain a deep understanding of customer behaviors, needs, and trends.
Drive Innovation & Industry Awareness: Stay ahead of evolving lifecycle and loyalty marketing trends, technologies, and competitive best practices.
Foster an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities.
Skills You Will Need
Proven track record developing and scaling multi‑channel lifecycle programs that drive measurable customer and business outcomes.
Deep understanding of customer segmentation, personalization frameworks, and test‑and‑learn methodologies.
Strong analytical acumen with the ability to interpret data, forecast results, and build data‑driven business cases.
Excellent communication and presentation skills with experience influencing senior leadership.
Skilled in cross‑functional collaboration, particularly across analytics, creative, product, and technology teams.
Experience managing and developing a high‑performing team.
Familiarity with Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud, or similar enterprise CRM platforms a plus.
Passion for retail, loyalty, and creating differentiated customer experiences.
Who You Are
Candidates with a Bachelor's degree in Marketing, Business, or related field (or equivalent experience) and 8–10+ years of relevant experience in lifecycle marketing, personalization, CRM, or loyalty strategy are encouraged to apply.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well‑being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Build community by joining one of our Colleague Resource Groups and make a difference through volunteer opportunities.
Some additional benefits we offer include:
Merchandise discounts
Performance‑based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
About Us This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in a distribution center, enhancing our online shopping experience, buying on‑trend merchandise, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Apply Today! Join us and help write the next chapter in our story — apply today!
Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
#J-18808-Ljbffr
Job Overview The Senior Manager of Lifecycle Marketing will lead the strategy, development, and optimization of customer lifecycle journeys that deepen engagement, strengthen loyalty, and drive incremental revenue across Macy's omnichannel ecosystem. This role will oversee the roadmap for customer and loyalty communications across acquisition, onboarding, engagement, retention, and reactivation touchpoints, ensuring every moment in the customer journey builds meaningful, measurable value.
You will serve as a key thought partner to senior leadership, guiding data‑driven decision‑making and cross‑functional alignment between Marketing, Analytics, Loyalty, and Product teams.
What You Will Do
Lead Lifecycle Strategy: Develop and oversee Macy's end‑to‑end customer and loyalty lifecycle strategies across all channels (email, app, web, direct mail, and in‑store), aligning business goals with customer‑centric outcomes.
Own Journey Roadmap: Define the long‑term vision and quarterly roadmap for lifecycle programs, identifying new opportunities to engage customers, close gaps in the journey, and optimize performance across acquisition, activation, engagement, and retention.
Drive Personalization at Scale: Partner with analytics, data science, and MarTech teams to build and evolve personalization strategies that determine the right message, offer, and timing for each customer segment.
Champion Test‑and‑Learn: Lead an agile experimentation agenda across lifecycle journeys, continuously refining audience strategies, messaging frameworks, and offer design to maximize incremental impact.
Deliver Performance Measurement & Insights: Establish clear success metrics and frameworks for campaign forecasting, measurement, and incrementality analysis. Translate performance data into actionable insights to inform future strategy.
Collaborate with Cross‑Functional teams: Partner with CRM, Loyalty, Brand Marketing, and Product to ensure alignment on go‑to‑market strategies, timing, and customer experience across channels.
Lead your Team: Manage, coach, and inspire a team of lifecycle and personalization specialists.
Advocate for our Customers: Maintain a deep understanding of customer behaviors, needs, and trends.
Drive Innovation & Industry Awareness: Stay ahead of evolving lifecycle and loyalty marketing trends, technologies, and competitive best practices.
Foster an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities.
Skills You Will Need
Proven track record developing and scaling multi‑channel lifecycle programs that drive measurable customer and business outcomes.
Deep understanding of customer segmentation, personalization frameworks, and test‑and‑learn methodologies.
Strong analytical acumen with the ability to interpret data, forecast results, and build data‑driven business cases.
Excellent communication and presentation skills with experience influencing senior leadership.
Skilled in cross‑functional collaboration, particularly across analytics, creative, product, and technology teams.
Experience managing and developing a high‑performing team.
Familiarity with Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud, or similar enterprise CRM platforms a plus.
Passion for retail, loyalty, and creating differentiated customer experiences.
Who You Are
Candidates with a Bachelor's degree in Marketing, Business, or related field (or equivalent experience) and 8–10+ years of relevant experience in lifecycle marketing, personalization, CRM, or loyalty strategy are encouraged to apply.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well‑being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Build community by joining one of our Colleague Resource Groups and make a difference through volunteer opportunities.
Some additional benefits we offer include:
Merchandise discounts
Performance‑based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
About Us This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in a distribution center, enhancing our online shopping experience, buying on‑trend merchandise, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Apply Today! Join us and help write the next chapter in our story — apply today!
Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
#J-18808-Ljbffr