EllaOla
EllaOla is a premium family wellness brand based in New York City. We developed our products with a team of Harvard doctors and pediatricians to create a luxurious science-first, plant‑based wellness collection offering the safest and most effective for the whole family. Featured in Harper Bazaar, Glamour, Forbes, Town & Country and Marie Claire and sold in Nordstrom, Macy's, Bloomingdales and Babylist.
Role Description
We are seeking a
Senior Retention and Lifecycle Manager
to improve customer retention across our lifecycle and retention channels with a focus on driving customer engagement and loyalty.
Key Responsibilities:
Own and drive customer LTV and core retention metrics across lifecycle and retention channels
Optimize and scale CRM automations while identifying and building new lifecycle flows across the customer journey
Track, analyze, and report on customer and business KPIs, translating insights into clear, actionable improvements
Collaborate with data and analytics partners to define requirements and implement scalable CRM and customer analytics infrastructure
Aggregate and analyze customer behavior and purchase data to improve segmentation, targeting, and personalization
Design and execute a rigorous testing roadmap across messaging, creative, timing, and offers to continuously improve performance
Qualifications:
5+ years of experience in retention, lifecycle marketing, or retention‑focused roles in the wellness or consumer space.
Experience managing and scaling CRM platforms
Strong understanding of CRM systems, customer data platforms, and database analytics
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Sales and Business Development
Industries:
Wellness and Fitness Services
Referrals increase your chances of interviewing at EllaOla by 2x
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New York, NY .
New York, NY $160,000.00-$181,600.00 3 days ago
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Role Description
We are seeking a
Senior Retention and Lifecycle Manager
to improve customer retention across our lifecycle and retention channels with a focus on driving customer engagement and loyalty.
Key Responsibilities:
Own and drive customer LTV and core retention metrics across lifecycle and retention channels
Optimize and scale CRM automations while identifying and building new lifecycle flows across the customer journey
Track, analyze, and report on customer and business KPIs, translating insights into clear, actionable improvements
Collaborate with data and analytics partners to define requirements and implement scalable CRM and customer analytics infrastructure
Aggregate and analyze customer behavior and purchase data to improve segmentation, targeting, and personalization
Design and execute a rigorous testing roadmap across messaging, creative, timing, and offers to continuously improve performance
Qualifications:
5+ years of experience in retention, lifecycle marketing, or retention‑focused roles in the wellness or consumer space.
Experience managing and scaling CRM platforms
Strong understanding of CRM systems, customer data platforms, and database analytics
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Sales and Business Development
Industries:
Wellness and Fitness Services
Referrals increase your chances of interviewing at EllaOla by 2x
Get notified about new Retention Manager jobs in
New York, NY .
New York, NY $160,000.00-$181,600.00 3 days ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr