Chime
Senior Marketing Manager, TV and Offline
Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, were seeking a data-driven, performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy blending brand awareness with measurable acquisition outcomes across television, audio, direct mail, and emerging offline channels.
Lead TV & Offline Channel Strategy: Drive the planning, execution, and optimization of full-funnel TV & Offline media from upper-funnel brand building to lower-funnel performance drivers.
Translate Chimes business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
Evolve Performance Measurement & Attribution: Integrate new data sources (e.g., Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels connecting awareness, reach, frequency, engagement, and conversion. Lead ongoing testing of creative, targeting, and platforms. Agency & Partner Management: Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor.
Cross-Functional Leadership: Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.
8+ years of marketing experience, with at least 5 years focused on TV ideally in a performance or full funnel environment.
~ Proven success managing multi-million-dollar offline media budgets tied to measurable acquisition goals.
~ Experience balancing reach and frequency targets with down funnel business outcomes and efficiency goals.
~ Strong grasp of incrementality, media mix modeling, and attribution across brand and performance media.
~ Analytical mindset with experience using data to influence decision-making and storytelling.
~ At Chime, we believe that everyone can achieve financial progress. We created Chimea financial technology company, not a bankon the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work toward their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
What We Offer For Our Full-time, Regular Employees
~&##Our in-office work policy is designed to keep you connected with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
~&##In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute.
~&##401k match plus great medical, dental, vision, life, and disability benefits.
~&##Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
~&##1% of your time off to support local community organizations of your choice.
~&##Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
~&##In-person and virtual events to connect with your fellow Chimersthink cooking classes, guided meditations, music festivals, mixology classes, paint nights, and delicious snack boxes.
~&##A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
~ Equity and Compensation
Full-time employees are also eligible for a bonus, competitive equity package, and benefits. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
#