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Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth were seeking a datadriven performanceoriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a fullfunnel media strategy blending brand awareness with measurable acquisition outcomes across television, audio, direct mail and emerging offline channels.
Youll collaborate closely with crossfunctional partners in Brand, Creative, Analytics, Media Strategy and MarTech to design campaigns that balance brand storytelling and performance metrics. This is a highimpact role ideal for a strategic marketer who thrives on translating complex media performance data into actionable growth strategies.
Fulltime employees are also eligible for a bonus, competitive equity package and benefits. Lead TV & Offline Channel Strategy: Drive the planning, execution and optimization of fullfunnel TV & Offline media from upperfunnel brand building to lowerfunnel performance drivers.
Translate Chimes business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
Evolve Performance Measurement & Attribution: Integrate new data sources (e.g. Drive FullFunnel Integration: Collaborate with digital and brand teams to align media mix across all channels connecting awareness, reach, frequency, engagement and conversion. Lead ongoing testing of creative, targeting and platforms. Agency & Partner Management: Oversee relationships with media and measurement partners ensuring channel strategy and reporting rigor.
CrossFunctional Leadership: Present insights and recommendations to marketing leadership helping shape longterm TV & Offline investment strategy and budget optimization.
8 years of marketing experience with at least 5 years focused on TV, ideally in a performance or full funnel environment.
~ Proven success managing multimilliondollar offline media budgets tied to measurable acquisition goals.
~ Experience balancing reach and frequency targets with downfunnel business outcomes and efficiency goals.
~ Strong grasp of incrementality, media mix modeling and attribution across brand and performance media.
~ Analytical mindset with experience using data to influence decisionmaking and storytelling.
~ At Chime we believe that everyone can achieve financial progress. We created Chime, a financial technology company, not a bank on the premise that core banking services should be helpful, easy and free. Through our userfriendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account, purchasing a first car or home, launching a business or pursuing higher education, were proud to have helped millions unlock their financial potential.
We believe in being bold, dreaming big and taking risks while also working together, embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Chime is a financial technology company, not a bank. Banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.What we offer for our fulltime regular employees
~ Inoffice work policy: four days a week in the office, Fridays from home for those near an office, plus team and companywide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates.
~ Inoffice perks including backup child, elder and/or pet care plus a subsidized commuter benefit to support your regular commute.
~ Great medical, dental, vision, life and disability benefits.
~ Generous vacation policy and companywide ChimeDays bonus companywide paid days off.
~1% of your time off to support local community organizations of your choice.
~ Access to Maven, a family planning tool with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption and more.
~ Inperson and virtual events to connect with fellow Chimers: think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc. A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
~ We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status or any other legally protected basis under provincial, federal, state and local laws, regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the SanFrancisco FairChance Ordinance, Cook County Ordinance, NYC Fair Chance Act and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact [omitted].
To learn more about how Chime collects and uses your personal information during the application process please see the Chime Applicant Privacy Notice.
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