Mapistry
Mapistry environmental software is for industrial and manufacturing companies to comply with operating permits and regulations. We make it so environmental and operations teams don't get stuck doing data entry and have visibility into their key risks.
Were a ~15 person, hightrust, lowego team that cares a lot about doing great work and helping our customers win.
The role
As our Marketing Manager, you will own the strategy and execution of our topoffunnel growth efforts. Youll work directly with our founder and two customer success managers to identify and attract the right buyers through inperson events, LinkedIn, email, and webinars. This is a handson role for someone who loves building programs, not just running someone elses playbook.
What youll do
- Own inperson eventdriven lead generation
- Plan and execute campaigns around our annual conference (started in 2017), thirdparty conferences/trade shows, and our own small inperson events (dinners, roundtables, workshops and breakfast briefings). You will have help from our amazing ops assistant for logistics and coordinating vendors.
- Own email campaigns (1 to many and 1 to 1) and social (LinkedIn) content to drive event attendance.
- Partner with sales and customer success to maximize meetings, demos, and followups from every event.
- Create playbooks for preevent outreach, atevent engagement, and postevent nurture.
- Build our LinkedIn growth engine via content
- Develop and run a content and posting strategy across company and founder/CSM profiles to increase awareness and inbound interest.
- Turn conference/inperson event topics, customer stories, and product use cases into scrollstopping posts and short campaigns.
- Track what resonates and doubledown on the content that leads to conversations and opportunities.
- Execute and orchestrate product use case webinars
- Plan and run webinars on use cases together with our Solutions Engineering team.
- Create and execute on promotions and followups via email and LinkedIn to turn registrations into conversations.
- Repurpose webinar content into followup emails, social content, and sales enablement snippets.
- Measure, learn, and report
- Define key metrics for each channel (events, LinkedIn, webinars) and report regularly on performance.
- Work within HubSpot to ensure tracking is in place and data is clean enough to make decisions.
- Prioritize ruthlessly: focus on the channels and programs that actually create pipeline.
Who you are
- 5+ years of experience in B2B marketing, demand generation, or growth, ideally at a SaaS company.
- Have owned programs endtoend across at least two of these: inperson events, webinars, or LinkedIn.
- Comfortable being both strategist and doer. You need to be able to design the plan and write the copy, build the list, and ship the campaign.
- Strong communicator and storyteller; you can turn technical/complex topics into clear, compelling messaging.
- Dataaware: you track basic metrics, learn quickly, and iterate.
- Excited by a small, fastmoving team where youll have a direct line to the founders and a clear lineofsight to revenue.
- Bonus: experience with industrial, manufacturing, or environmental compliance audiences.
Why you might love this
- Big ownership: youre the first dedicated growth/demand gen hire, not one of twenty on a huge team.
- Direct impact: youll see your work show up quickly in pipeline, conversations, and revenue.
- Access: work closely with the founders rather than being three layers removed from decisions.
- Mission: help companies reduce environmental risk and stay compliant.
What Else
- Salary is $130K to $160K plus revenuebased commission.
- We have a hybrid work environment (23 days/week inperson at our office in downtown Berkeley).
- Unlimited PTO (generally folks take 4+ weeks off) with approximately 15 days of holidays (includes ~1 week shutdown at the end of the year).
- We pay ~99% of health insurance for many plans.