Bako Diagnostics is hiring: Head of Digital Marketing - Remote in Alpharetta

Director of Marketing Job Summary Develops and coordinates all marketing, sales, and promotional efforts on behalf of the company and its Coordinates marketing activities to assure growth, service development, internal communications, quality control, profitability, and operating cost efficiency. Must be highly creative, analytical and detail-oriented. 10+ years' experience in a marketing leadership role preferably within a diagnostic Bachelor Degree in Business/Marketing, or related field; Experienced in supporting business development and sales efforts. Proven ability to lead and manage complex marketing projects and content rich campaigns. Strategic thinker with a data driven mindset and the ability to target and pursue high level objectives. Experienced in building, supporting, and managing resources to enhance marketing efforts Experienced in digital and product marketing Website management proficiency Proficient with social media tools such as Facebook, Twitter, LinkedIn, YouTube, Yelp. Create, Plan, Develop, Implement, and Measure the success of creative marketing strategies that drive Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other Lead and grow a creative, forward thinking marketing team. Create highly-effective promotional/educational materials, exhibits, and digital marketing programs; Experiment and test new channels and techniques within the digital space. Create and manage website content Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other Lead and grow a creative, forward thinking marketing team. Coordinate the appearance of all Organization print and electronic materials including letterhead, use of logo, brochures, journals etc. Create long-term strategies for content creators to maximize brand awareness marketing events. and engage in clinical and marketing discussions with clinicians and association organizers. include managing exhibit space, managing lecture opportunities, and managing special promotional Manage corporate communications and brand expansion. Manage social networking strategies i.e. Facebook, LinkedIn, YouTube, Instagram, Twitter etc. Regularly coordinate/oversee relevant market research and lead other projects as assigned. Recommend and achieve short and long-term marketing goals and objectives. Develop short and long-term plans and budgets for the Marketing team, monitor progress, assure adherence, and evaluate performance. Develop and maintain relationships with external agencies, vendors, and external partners to help execute initiatives on-time and within budget to ensure high quality and cost-efficient results. Provide leadership, guidance and direction to marketing team of direct reports. responsibilities in accordance with the organization's policies and applicable laws. Human Resources, responsibilities include interviewing, hiring, and training employees; planning, appraising performance; coaching employees; Build and maintain a high-performance culture. General office work environment. individuals with disabilities to perform the essential functions. Marketing Team Members as assigned duties requested by the supervisor.