Senior Product Marketing Manager (San Francisco) Job at Ironclad Inc. in San Fra

Every dollar earned, relationship formed, and advantage gained comes down to the contract that makes it real. But getting a contract done is more complicated than it should be. And when contract data is buried, leaders cant see risks, obligations, or act in time. Ironclad is the leading AI contracting platform that transforms agreements into assets. Whether youre buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. Thats why the worlds most transformative organizations, from OpenAI to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business. Were consistently recognized as a leader in the industry: a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work six years running, and one of Fast Companys Most Innovative Workplaces. Overview: As a Senior Product Marketing Manager, you will lead product marketing for our flagship Sell-Side and growing Platform offerings by ensuring effective go-to-market (GTM) strategies, product launches, and alignment between product management and marketing, sales and CS. The Senior Product Marketing Manager will work closely with cross-functional teams to influence the product roadmap, ensure GTM readiness, and drive high-impact launches that resonate with target audiences. As Senior Product Marketing Manager, youll lead efforts to position Ironclads Sell-Side and Platform products in the market, develop compelling messaging and positioning, and empower our sales teams to effectively communicate the value of our products. Own the GTM strategy for Ironclads Sell-Side and Platform products, ensuring that launches are executed smoothly and effectively across all channels. Work closely with the Product, Marketing, Sales, and Customer Success teams to ensure full GTM readiness, from product messaging and positioning to collateral development and sales training. Develop comprehensive launch plans that include messaging, positioning, content, sales enablement materials, and training programs to support successful product adoption. Coordinate the timing and execution of product launches to ensure alignment with broader business and marketing objectives. Create new ways of working such as GTM & Product Councils to align stakeholders around launches as well as facilitate feedback directly from the field. Partner closely with the Product Management team to ensure that market needs and customer insights are being considered in the product development process. Provide feedback from customers, prospects, and the market to influence the prioritization of features and enhancements in the product roadmap. Advocate for product enhancements that will drive customer satisfaction, competitive differentiation, and market leadership. Act as the voice of the customer in product discussions, ensuring that new features and product developments are aligned with customer pain points and business goals. Create and refine product messaging and positioning that clearly articulates the value proposition of Ironclads products to target customers. Ensure that product messaging is consistent, compelling, and differentiated across all marketing channels and sales interactions. Develop buyer personas, use cases, and value propositions that resonate with key audiences, including decision-makers in legal, procurement, sales, and other enterprise departments. Collaborate with content and demand generation teams to develop engaging content that highlights product benefits and drives awareness and demand. Equip the Sales team with the tools, resources, and training needed to successfully position and sell Ironclads products. Develop product-centric sales collateral such as presentations, battle cards, case studies, and FAQs that help the Sales team overcome objections and close deals faster. Support the Sales team during key customer conversations and presentations, providing expert insights into product features, benefits, and competitive advantages. Collaborate closely with Product Management, Engineering, and Customer Success to ensure alignment between product capabilities and customer needs. Work with Demand Generation and Marketing Communications teams to develop integrated campaigns that drive product awareness, lead generation, and customer engagement. Product Metrics & Performance Analysis Work with the broader marketing and product teams to define key success metrics for product launches and GTM initiatives. Track and measure the performance of product marketing initiatives, including product adoption, customer feedback, and sales pipeline impact. Provide regular reporting to leadership on product performance, key learnings from launches, and market feedback. # 6+ years of experience in product marketing, preferably in B2B SaaS and/or enterprise software. ~ Strong experience collaborating with product management and cross-functional teams to influence product development and roadmap priorities. ~ Strong strategic thinking and the ability to translate market insights and customer feedback into actionable product strategies. Experience in sales enablement and working closely with sales teams to create effective sales collateral and training programs. Ability to manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail. Strong analytical skills, with the ability to use data and customer insights to drive decision-making and improve product strategies. Health, dental, and vision insurance ~Wellness reimbursement ~ Take what you need vacation policy ~ The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclads competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.