LumApps SAS
Director North America Field & Partner Marketing (United States)
LumApps SAS, Austin, Texas, us, 78716
Team
We’re seeking a strategic and operationally strong
Director North America Field & Partner Marketing
to lead regional marketing across North America. This role is critical to our next stage of growth and will directly contribute to pipeline, revenue, and customer expansion in our largest market.
You’ll oversee a team of field, partner, and customer marketers and work closely with Sales, Partner, Product, and Demand Generation teams to help bring integrated campaigns to life. You’ll also take ownership of developing our partner marketing motion in North America, laying the groundwork for a dedicated team and scalable programs.
This is a senior leadership role reporting directly to the CMO and part of the broader Marketing leadership team.
Field & Regional Marketing
Build and lead the North America field marketing strategy aligned with sales goals and territory needs.
Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives, in close collaboration with the Demand Gen team.
Align tightly with North America sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies.
Customer Marketing
Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references.
Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives.
Partner Marketing
Own partner marketing strategy for North America, in collaboration with the Strategic Partner team.
Create joint campaigns and programs with key partners (e.g., cloud providers, resellers, SI/channel).
Lay the foundation for a scalable partner marketing function; hire and onboard a dedicated partner marketer.
Team Leadership & Enablement
Manage, mentor, and grow a high‑performing team of 7.
Partner with Brand, Content, and Demand Generation leaders.
Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI.
What Success Looks Like
Direct impact on pipeline creation and acceleration across strategic accounts and territories.
Strong alignment with sales and partner teams with joint planning and execution.
Growth in customer advocacy and contribution to expansion revenue.
Strong collaboration with marketing leadership to drive cohesive campaign execution and contribute to shared pipeline goals.
A trusted, visible leader within the Marketing and Go‑to‑Market leadership team.
Skills
10+ years in B2B marketing with 5+ years leading field, customer, and/or partner marketing teams.
Proven success partnering with regional sales leaders and building programs that drive revenue.
Experience in high‑growth B2B SaaS, ideally with a mix of enterprise and mid‑market go‑to‑markets.
Deep understanding of account‑based marketing, executive engagement, and multi‑channel field programs.
Comfortable working in a matrixed environment with global campaign and content teams.
Data‑driven mindset with experience managing regional budgets and performance metrics.
Excellent communicator and team leader who can inspire and develop talent.
Why You’ll Love Working at LumApps At LumApps, we believe in fostering an environment where every team member feels valued, supported, and empowered to thrive. Here’s what we offer:
Generous Paid Leave
– 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
Health Insurance
– United Healthcare, 100% employer‑paid benefits from day 1
401k Retirement Plan
– We match 100% of your contribution up to 4%
Family‑Friendly Policy
– Inclusive maternity & paternity leave
Team Celebrations & Seasonal Events
– Because culture matters
Equipment of Your Choice
– Set up your workspace your way
We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.
#J-18808-Ljbffr
Director North America Field & Partner Marketing
to lead regional marketing across North America. This role is critical to our next stage of growth and will directly contribute to pipeline, revenue, and customer expansion in our largest market.
You’ll oversee a team of field, partner, and customer marketers and work closely with Sales, Partner, Product, and Demand Generation teams to help bring integrated campaigns to life. You’ll also take ownership of developing our partner marketing motion in North America, laying the groundwork for a dedicated team and scalable programs.
This is a senior leadership role reporting directly to the CMO and part of the broader Marketing leadership team.
Field & Regional Marketing
Build and lead the North America field marketing strategy aligned with sales goals and territory needs.
Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives, in close collaboration with the Demand Gen team.
Align tightly with North America sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies.
Customer Marketing
Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references.
Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives.
Partner Marketing
Own partner marketing strategy for North America, in collaboration with the Strategic Partner team.
Create joint campaigns and programs with key partners (e.g., cloud providers, resellers, SI/channel).
Lay the foundation for a scalable partner marketing function; hire and onboard a dedicated partner marketer.
Team Leadership & Enablement
Manage, mentor, and grow a high‑performing team of 7.
Partner with Brand, Content, and Demand Generation leaders.
Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI.
What Success Looks Like
Direct impact on pipeline creation and acceleration across strategic accounts and territories.
Strong alignment with sales and partner teams with joint planning and execution.
Growth in customer advocacy and contribution to expansion revenue.
Strong collaboration with marketing leadership to drive cohesive campaign execution and contribute to shared pipeline goals.
A trusted, visible leader within the Marketing and Go‑to‑Market leadership team.
Skills
10+ years in B2B marketing with 5+ years leading field, customer, and/or partner marketing teams.
Proven success partnering with regional sales leaders and building programs that drive revenue.
Experience in high‑growth B2B SaaS, ideally with a mix of enterprise and mid‑market go‑to‑markets.
Deep understanding of account‑based marketing, executive engagement, and multi‑channel field programs.
Comfortable working in a matrixed environment with global campaign and content teams.
Data‑driven mindset with experience managing regional budgets and performance metrics.
Excellent communicator and team leader who can inspire and develop talent.
Why You’ll Love Working at LumApps At LumApps, we believe in fostering an environment where every team member feels valued, supported, and empowered to thrive. Here’s what we offer:
Generous Paid Leave
– 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
Health Insurance
– United Healthcare, 100% employer‑paid benefits from day 1
401k Retirement Plan
– We match 100% of your contribution up to 4%
Family‑Friendly Policy
– Inclusive maternity & paternity leave
Team Celebrations & Seasonal Events
– Because culture matters
Equipment of Your Choice
– Set up your workspace your way
We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.
#J-18808-Ljbffr