Avast Group
Paid Social Media Manager page is loaded## Paid Social Media Managerremote type:
Hybridlocations:
USA - New York, New Yorktime type:
Full timeposted on:
Posted 5 Days Agojob requisition id:
54896Gen Digital is seeking an experienced and performance-driven **Paid Social Media Manager** to own the execution, optimization, and creative innovation of paid social campaigns across our global brand portfolio — including Norton, LifeLock, and Avast.This role is critical to driving customer acquisition and revenue growth by combining data-driven performance strategy with creative storytelling and experimentation. You’ll partner cross-functionally with brand, creative, analytics, and more — as well as external vendors — to execute best-in-class campaigns that scale efficiently and push the boundaries of what’s possible on social.The ideal candidate is both analytical and creative — someone who thrives in fast-paced environments, brings ideas to life through collaboration, and is always looking for ways to test, learn, and improve.**Key Responsibilities:*** Own full-funnel paid social execution — from creative strategy and campaign setup to optimization, measurement, and insights.* Partner with internal and external creative teams to develop high-performing ad concepts that drive acquisition. Brief new concepts, launch, and provide insights to fuel growth.* Implement AI-driven workflows to accelerate creative iteration, automate insights, and improve operational efficiency.* Work closely with CRO and web teams to optimize the post-click experience — testing and improving landing pages, conversion flows, and on-site performance to lift CVR.* Design and execute structured testing frameworks (creative, audience, bidding, attribution) to identify what drives growth and scale learnings across brands and markets.* Monitor, analyze, and optimize campaigns across Meta, TikTok, Reddit, and emerging platforms — proactively identifying trends and actionable insights.* Manage budget pacing, forecasting, and day-to-day spend allocation, ensuring efficiency and alignment with performance goals.* Translate performance data into clear narratives and recommendations for stakeholders and leadership.* Stay ahead of platform innovation by testing new features, formats, and AI tools to continuously enhance performance and workflow speed.**Who You Are:*** 5–8 years of hands-on experience managing paid social campaigns focused on customer acquisition and revenue growth* Deep knowledge of Meta Ads Manager, TikTok Ads Manager, and other major social platforms* Experienced managing large budgets with strong skills in forecasting, pacing, and ROAS optimization* Strategic thinker with an experimental mindset and strong understanding of platform algorithms, best practices, and performance marketing principles* Highly analytical and detail-oriented, using data to identify insights and inform optimization strategies* Strong communicator who collaborates effectively across creative, brand, analytics, and CRO teams* Experience using attribution tools like MTA/MMM and incrementality tests to optimize campaigns* Organized, proactive, and adaptable — able to balance multiple priorities in a fast-paced environment* Self-starter with a collaborative, problem-solving mindset and passion for creative and performance excellence* Motivated to stay ahead of digital marketing trends, AI-driven tools, and creative experimentation#LI-AS1Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. .
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives.When you’re part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages.Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs.If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and grow—join us!Learn more at .Click
to review our Global Applicant Privacy Policy.Click
to review Legal Notices and Information.Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact .\*LifeLock identity theft protection is not available in all countries. #J-18808-Ljbffr
Hybridlocations:
USA - New York, New Yorktime type:
Full timeposted on:
Posted 5 Days Agojob requisition id:
54896Gen Digital is seeking an experienced and performance-driven **Paid Social Media Manager** to own the execution, optimization, and creative innovation of paid social campaigns across our global brand portfolio — including Norton, LifeLock, and Avast.This role is critical to driving customer acquisition and revenue growth by combining data-driven performance strategy with creative storytelling and experimentation. You’ll partner cross-functionally with brand, creative, analytics, and more — as well as external vendors — to execute best-in-class campaigns that scale efficiently and push the boundaries of what’s possible on social.The ideal candidate is both analytical and creative — someone who thrives in fast-paced environments, brings ideas to life through collaboration, and is always looking for ways to test, learn, and improve.**Key Responsibilities:*** Own full-funnel paid social execution — from creative strategy and campaign setup to optimization, measurement, and insights.* Partner with internal and external creative teams to develop high-performing ad concepts that drive acquisition. Brief new concepts, launch, and provide insights to fuel growth.* Implement AI-driven workflows to accelerate creative iteration, automate insights, and improve operational efficiency.* Work closely with CRO and web teams to optimize the post-click experience — testing and improving landing pages, conversion flows, and on-site performance to lift CVR.* Design and execute structured testing frameworks (creative, audience, bidding, attribution) to identify what drives growth and scale learnings across brands and markets.* Monitor, analyze, and optimize campaigns across Meta, TikTok, Reddit, and emerging platforms — proactively identifying trends and actionable insights.* Manage budget pacing, forecasting, and day-to-day spend allocation, ensuring efficiency and alignment with performance goals.* Translate performance data into clear narratives and recommendations for stakeholders and leadership.* Stay ahead of platform innovation by testing new features, formats, and AI tools to continuously enhance performance and workflow speed.**Who You Are:*** 5–8 years of hands-on experience managing paid social campaigns focused on customer acquisition and revenue growth* Deep knowledge of Meta Ads Manager, TikTok Ads Manager, and other major social platforms* Experienced managing large budgets with strong skills in forecasting, pacing, and ROAS optimization* Strategic thinker with an experimental mindset and strong understanding of platform algorithms, best practices, and performance marketing principles* Highly analytical and detail-oriented, using data to identify insights and inform optimization strategies* Strong communicator who collaborates effectively across creative, brand, analytics, and CRO teams* Experience using attribution tools like MTA/MMM and incrementality tests to optimize campaigns* Organized, proactive, and adaptable — able to balance multiple priorities in a fast-paced environment* Self-starter with a collaborative, problem-solving mindset and passion for creative and performance excellence* Motivated to stay ahead of digital marketing trends, AI-driven tools, and creative experimentation#LI-AS1Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. .
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives.When you’re part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages.Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs.If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and grow—join us!Learn more at .Click
to review our Global Applicant Privacy Policy.Click
to review Legal Notices and Information.Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact .\*LifeLock identity theft protection is not available in all countries. #J-18808-Ljbffr