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Invictusys

DIGITAL MARKETING SPECIALIST

Invictusys, Trenton, New Jersey, United States

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We are seeking a Digital Marketing Specialist to join a fast‑paced communications team. This role is central to ensuring accurate, timely, and effective delivery of the client’s external communications and digital campaigns. The position requires strong writing, editing, and analytical skills, as well as the ability to thrive in a professional services environment.

Responsibilities

Manage the creation and distribution of email marketing campaigns, thought leadership pieces, and client communications

Oversee campaign lists, content preparation, and performance reporting

Support SEO and website optimization efforts through tools like Conductor and Google Analytics

Collaborate with Communications and Business Development teams to amplify news, media coverage, and client‑focused initiatives across digital channels

Assist with updates to the client’s website, attorney profiles, and digital content management systems

Edit, fact‑check, and proofread marketing content for accuracy and consistency with firm standards

Qualifications & Skills

1–3 years of experience in a law firm, financial institution, or similarly rigorous environment

Hands‑on experience with email marketing tools (e.g., Vuture, Mailchimp, HubSpot)

Strong writing, proofreading, and research skills (testing required)

Excellent organizational skills and ability to manage multiple priorities under tight deadlines

Familiarity with analytics tools such as Google Analytics

Experience with web content management and CRM systems is a plus

Bachelor’s degree or equivalent experience required

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