Paid Media & Measurement Strategist, Influencer Marketing Job at Linqia in San F

Paid Media & Measurement Strategist, Influencer Marketing

Join Linqia, an innovative start‑up in the growing influencer marketing industry, headquartered in downtown San Francisco. Working with others passionate about marketing in a fun, fast‑paced, data‑driven environment, you’ll help deliver guaranteed influencer marketing results for world‑class clients such as Danone, AB InBev, Kimberly‑Clark, Unilever, and Walmart.

Responsibilities

• Act as the principal liaison between clients, agencies, and internal Linqia teams.
• Serve as a senior strategic member of cross‑functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices.
• Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations.
• Leverage real‑time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns.
• Generate and deliver comprehensive, clear, and actionable campaign wrap‑up reports to clients, highlighting insights, learnings, and recommended next steps.
• Execute and analyze third‑party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune‑in metrics.
• Collaborate closely with Sales and Success teams to identify and implement new revenue‑generating opportunities, product updates, measurement solutions, and strategy enhancements.
• Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements.

Qualifications

• 1‑3 years of experience in paid media, with a strong preference for paid social experience.
• Proven expertise in utilizing digital and social media advertising effectively to drive traffic, conversions, and brand awareness. Familiarity with blogger/influencer communities is advantageous.
• Exceptional client‑facing skills with a track record of effectively communicating expertise and strategic recommendations to external stakeholders.
• Strong critical thinking abilities to drive strategic client solutions.
• Proven ability to navigate ambiguity, proactively identifying opportunities for innovation and strategic improvements.
• Effective team player, skilled at managing priorities and optimizing time management.
• Demonstrated ownership, accountability, and commitment to achieving results.
• Excellent troubleshooting capabilities, with a creative and collaborative approach to overcoming challenges and driving resolution.
• Ability to thrive in a dynamic, high‑growth startup environment.
• Bachelor's degree required.
• Passion for digital and social marketing.
• Must currently reside in the San Francisco Bay Area and be available to commute to the San Francisco office 3 times per week.

Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.