Activate Talent is hiring: Media Buyer - Meta & Tiktok - 41437970537 in Californ

Job Title: Paid Media Specialist, Social

Job Type: Full-time / Remote

Work Hours: PST

Job Overview:

We’re helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you’ll handle day‑to‑day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

Responsibilities

Campaign Execution & Management

• Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms
• Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager
• Implement influencer and publisher allowlisting strategies for content amplification
• Monitor campaign performance and make tactical optimizations to improve efficiency
• Manage budget pacing and allocation across campaigns and ad sets
• Conduct regular account audits to identify optimization opportunities

Performance Monitoring & Optimization

• Perform daily performance analysis and implement optimization recommendations
• Execute A/B tests for audiences, creative, landing pages, and campaign settings
• Support landing page testing and optimization initiatives for social media traffic
• Monitor key metrics including CPA, ROAS, CTR, and conversion rates
• Identify trends and anomalies in campaign performance and recommend solutions
• Implement platform best practices for campaign optimization

Reporting & Analysis

• Create daily, weekly, and monthly performance reports for leadership review
• Track campaign performance against established KPIs and targets
• Provide insights and recommendations based on performance data analysis
• Support attribution analysis and multi-touch customer journey reporting
• Maintain organized documentation of campaign strategies and results

Creative & Testing Support

• Collaborate with creative teams to implement and test new creative assets
• Execute creative rotation strategies to prevent ad fatigue
• Monitor creative performance and provide data-driven feedback
• Support creative briefing process with performance insights
• Maintain creative asset libraries and performance documentation

Must-Have

• +4 years of experience in paid social media advertising, preferably for DTC brands
• Hands‑on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms
• Experience with influencer and publisher allowlisting processes and content amplification
• Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)
• Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes
• Familiarity with Excel/Google Sheets for reporting and analysis
• Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred)
• Understanding of landing page optimization and testing methodologies
• Strong attention to detail with ability to manage multiple campaigns simultaneously
• Analytical mindset with ability to identify trends and optimization opportunities
• Excellent organizational, time management, and communication skills
• Ability to work efficiently in a fast‑paced environment