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GC AI is the trusted AI platform for in-house legal teams. We help lawyers draft, review, and analyze with precision and confidence. More than 1,000 companies use GC AI to move faster and work smarter across their legal teams, including 50+ public companies, 25+ unicorns, and brands such as News Corp, Nextdoor, Skims, Liquid Death, Vercel, Zscaler, and TIME Inc.
We’ve 10x'd revenue in the past 12 months, raised a $60 Million Series B at a $555 Million valuation, and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. Come build the future of legal AI with us!
About The Role
We’re hiring a Programs Marketer to help scale our classes program and expand our CLE footprint. You’ll work closely with our Growth Marketing Manager to coordinate and execute AI classes for lawyers, apply for and manage CLE accreditations, and pitch in across a wide range of marketing initiatives. This is a builder role in a fast-moving startup where no two days look the same. If you’re organized, resourceful, and comfortable rolling up your sleeves, you’ll be critical to how we deliver value to customers and drive demand for GC AI.
Why This Role Matters
At GC AI, we’ve achieved jaw-dropping product–market fit and are scaling rapidly, but to keep up that momentum, we need marketing programs that fuel awareness, engagement, and growth. As our Program Marketer, you’ll be the architect of campaigns that connect our story to the market, generate pipeline, and enable our GTM teams to win. This role matters because you’ll translate our category-defining product into programs that reach the right audiences, showcase customer success, and reinforce GC AI as the leader in Legal AI.
What You'll Do
- Support execution of our flagship class program: scheduling, logistics, promotion, and follow-up.
- Manage CLE applications and compliance, working with providers and jurisdictions to secure and maintain approvals.
- Track CLE deadlines, renewals, and reporting requirements.
- Partner with Marketing to draft and publish class announcements, event pages, and follow-up comms.
- Add and update course content in our Learning Management System.
- Analyze class, CLE and comms performance metrics; suggest improvements to drive throughput and impact.
- Contribute to other marketing projects such as content creation, event support, campaign execution, and community engagement.
- Bring process rigor to how we track, store, and report on program activity.
Impact You'll Have
- Accelerate growth by designing and running campaigns that drive pipeline and expand adoption across new customer segments.
- Shape GC AI’s voice in the market by crafting messaging, programs, and assets that differentiate us in the fast-emerging AI landscape.
- Fuel sales and customer success with enablement programs, content, and campaigns that help teams win and grow accounts.
- Build community and advocacy by turning customer stories into proof points, events, and content that inspire and educate the market.
- Drive measurable impact by owning program metrics (MQLs, pipeline contribution, campaign ROI) and continuously optimizing for performance.
- Help define category leadership by supporting analyst relations, thought leadership, and flagship marketing initiatives.
Required Experience
- 3–4 years of experience in marketing, ideally in legal tech or SaaS, in a start‑up environment.
- Strong organizational and project management skills; proven ability to manage multiple priorities.
- Excellent communication skills, clear, concise, and reliable.
- Comfort with ambiguity and shifting priorities.
- Bachelor’s degree or equivalent.
Nice To Have
- Experience in marketing to lawyers and legal professionals (or have a legal background yourself!)
- Experience with HubSpot and Framer.
- Passionate about AI and legal innovation.
- Previous work with online classes and educational programs.
- You have experience working with small start‑up companies.
The Mindset
- Problem Solver: You come alive tackling complex challenges without obvious solutions.
- Ownership‑Driven: You take initiative without needing direction and focus on outcomes.
- Continuous Learner: Your curiosity drives you to constantly level up your engineering and design skills.
- Startup DNA: You thrive in fast‑paced environments where responsibilities evolve.
What We Offer
Growth & Impact
- Shape the future of a rapidly growing startup
- Direct collaboration with the founding team
- Real influence on company strategy and direction
- A voice that matters - your ideas will be heard and implemented
Environment & Benefits
- Competitive salary, equity, and healthcare
- We’re a hybrid company — many roles are remote‑friendly, while some teams require meeting in person a couple of days a week in the Bay Area office.
- High‑energy, joyful team environment
Career Development
- Mentorship and learning opportunities
- Clear path for growth in an expanding company
- Exposure to cutting‑edge technologies and practices
- Freedom to innovate and own crucial systems
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real‑time market data, as well as equity for all full‑time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US‑based compensation range for this role is $70,000 – $80,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.