Wilbur Labs
About VacationRenter
VacationRenter is the fastest growing vacation rental search engine. We love traveling, but not how time‑consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several sites and scroll through pages of irrelevant results just to find the perfect home away from home.
We aggregate accommodations from the top travel sites, giving travelers all the best options in one place.
VacationRenter was born inside the startup studio Wilbur Labs. VacationRenter uses automation and AI to help travelers find the perfect stay. Be sure to check out our rebranded site, Vogo.com. Vogo is the same company travelers have come to love but under a new name.
About This Role VacationRenter is seeking a highly motivated, hands‑on, detail‑oriented
Growth Marketer - SEM
to help scale and optimize our paid search strategy across Google and Bing. In this role, you’ll launch, manage, optimize, and expand SEM campaigns, collaborate across Product, Partnerships, SEO and BI departments and use analytics to drive sustained, profitable growth. This is the perfect role for a hands‑on marketer well‑versed in customer acquisition, with proven experience and success in managing paid search campaigns.
The ideal candidate will bring extensive paid search expertise and a data‑driven mindset, enabling them to analyze performance, identify meaningful trends, and drive efficient campaign growth while achieving target ROI.
This role will report directly to the Head of Growth. This is a full‑time hybrid position, based in Dallas.
Role & Responsibilities
Execute a performance‑driven search marketing strategy across domestic and international markets in English and other languages
Manage the existing accounts including campaign, ad group, keyword and ad creative creation and optimization
Create, track, analyze, and optimize paid search campaigns in Google Ads, and Bing Ads
Proactively look for efficient ways to grow traffic and revenue across paid search campaigns
Collect and analyze data from ad engines and internal sources, identify trends in order to achieve maximum ROI
Run A/B and multivariate tests to improve conversion rates and performance
Assist in identifying potential new markets and launching localized paid search campaigns
Partner with Product and Engineering to execute tests focused on conversion rate and revenue optimization
Contribute to the development of internal growth marketing tools and automation systems
Minimum Qualifications
BA/BS degree or equivalent practical experience
5+ years of search engine marketing experience (Google, Bing)
Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor
Expert in leveraging platform‑specific bidding tools (Google Smart Bidding, etc.)
Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
Strong analytical skills and enthusiasm for data‑driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
Demonstrated experience creating and optimizing successful marketing campaigns
Complex advertising account management experience
Strong attention to detail and highly adaptable
Self‑starter who will thrive in an ambiguous startup environment
Competitive, entrepreneurial mindset
Preferred Qualifications & Prior Experience
Experience working in a high‑growth startup environment
Background in the travel industry
Proven expertise in leveraging advanced AI tools, platforms, and workflows
Prior experience working on search experience products
Proficiency in campaign translation and localization
Experience with marketing attribution modeling
Benefits & Perks
Competitive salary + equity
Top‑tier laptop provided 100% company‑paid health benefits for base plan coverage, with the option to upgrade to higher‑tier plans
401(k) with company match
Unlimited, guilt‑free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities
#J-18808-Ljbffr
We aggregate accommodations from the top travel sites, giving travelers all the best options in one place.
VacationRenter was born inside the startup studio Wilbur Labs. VacationRenter uses automation and AI to help travelers find the perfect stay. Be sure to check out our rebranded site, Vogo.com. Vogo is the same company travelers have come to love but under a new name.
About This Role VacationRenter is seeking a highly motivated, hands‑on, detail‑oriented
Growth Marketer - SEM
to help scale and optimize our paid search strategy across Google and Bing. In this role, you’ll launch, manage, optimize, and expand SEM campaigns, collaborate across Product, Partnerships, SEO and BI departments and use analytics to drive sustained, profitable growth. This is the perfect role for a hands‑on marketer well‑versed in customer acquisition, with proven experience and success in managing paid search campaigns.
The ideal candidate will bring extensive paid search expertise and a data‑driven mindset, enabling them to analyze performance, identify meaningful trends, and drive efficient campaign growth while achieving target ROI.
This role will report directly to the Head of Growth. This is a full‑time hybrid position, based in Dallas.
Role & Responsibilities
Execute a performance‑driven search marketing strategy across domestic and international markets in English and other languages
Manage the existing accounts including campaign, ad group, keyword and ad creative creation and optimization
Create, track, analyze, and optimize paid search campaigns in Google Ads, and Bing Ads
Proactively look for efficient ways to grow traffic and revenue across paid search campaigns
Collect and analyze data from ad engines and internal sources, identify trends in order to achieve maximum ROI
Run A/B and multivariate tests to improve conversion rates and performance
Assist in identifying potential new markets and launching localized paid search campaigns
Partner with Product and Engineering to execute tests focused on conversion rate and revenue optimization
Contribute to the development of internal growth marketing tools and automation systems
Minimum Qualifications
BA/BS degree or equivalent practical experience
5+ years of search engine marketing experience (Google, Bing)
Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor
Expert in leveraging platform‑specific bidding tools (Google Smart Bidding, etc.)
Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
Strong analytical skills and enthusiasm for data‑driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
Demonstrated experience creating and optimizing successful marketing campaigns
Complex advertising account management experience
Strong attention to detail and highly adaptable
Self‑starter who will thrive in an ambiguous startup environment
Competitive, entrepreneurial mindset
Preferred Qualifications & Prior Experience
Experience working in a high‑growth startup environment
Background in the travel industry
Proven expertise in leveraging advanced AI tools, platforms, and workflows
Prior experience working on search experience products
Proficiency in campaign translation and localization
Experience with marketing attribution modeling
Benefits & Perks
Competitive salary + equity
Top‑tier laptop provided 100% company‑paid health benefits for base plan coverage, with the option to upgrade to higher‑tier plans
401(k) with company match
Unlimited, guilt‑free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities
#J-18808-Ljbffr