LVMH Group is hiring: PR & Contents Manager in New York

The role of the PR & Content Manager is to work closely with the Marketing Director to strategize, develop, and implement an efficient and comprehensive PR plan aligned with business needs. Responsibilities include managing all relevant communications, stakeholder outreach and relationship management, content creation, and branding/PR events.

This position requires strategic thinking, a creative, positive, and honest attitude, strong team management skills (including proper reporting and team training), eagerness to learn, attention to detail, effective budget management, and the ability to multi-task in a fast-paced environment.

Key Accountabilities
Public Relations

Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget.

Create opportunities and manage product placements in line with the product marketing calendar.

Review and analyze media coverage, and report results to global counterparts.

Manage sample and gifting orders, as well as distribution plans.

Build and maintain strong relationships with editors from key publications.

Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.

Event/Special Project planning & Execution

Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches.

Develop and implement PR amplification strategies for each event.

Manage external event agencies and collaborate with global teams.

Lead special projects such as native content development and execution.

Support the development and execution of annual strategies.

Oversee monthly and weekly PR & Content task management.

Support budget control and tracking; review and check monthly expenses.

Celebrity and Talent Endorsement

Manage "Friend of the House" relationships and related executions.

Build and maintain relationships with key stylists, VIPs, and talent management agencies.

Proactively coordinate product placements across various categories.

Identify and create new opportunities for product exposure.

Manage KOL/Influencer relationships and develop new collaborations.

General

Reporting: Consolidate event results and revise all event-related reports.

Supervise agencies: Oversee execution, contracts, and negotiations.

Lead agency bidding processes for required projects or events.

Team Management: Develop team skills based on both team and individual needs.

Required Qualifications

Minimum of 12–15 years’ experience in PR, Communications, Events, or a related field

Experience in the retail industry

Expertise in global luxury jewelry, watches, or high fashion brands

Fluency in both written and spoken English

Maturity and strong professionalism in cross-departmental interactions

Proven experience in team management and staff supervision, with a leadership style that motivates and inspires

Excellent problem-solving and pre-planning skills

Exceptional attention to detail and strong organizational skills

Appreciation and understanding of design and craftsmanship

Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)

Preferred Qualifications

Experience in multi-functional team leadership

Additional experience in the retail industry

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In Summary: PR & Content Manager is to work closely with the Marketing Director to strategize, develop, and implement an efficient and comprehensive PR plan aligned with business needs . Responsibilities include managing all relevant communications, stakeholder outreach and relationship management, content creation, and branding/PR events . This position requires strategic thinking, a creative, positive, and honest attitude .

En Español: El papel del Gerente de Relaciones Públicas y Contenidos es trabajar en estrecha colaboración con el Director de Marketing para diseñar, desarrollar e implementar un plan de relaciones públicas eficaz e integral alineado con las necesidades empresariales. Las responsabilidades incluyen la gestión de todas las comunicaciones relevantes, el acercamiento a los interesados y la administración de relaciones (impresión/digital) y el manejo del presupuesto asociado. Este puesto requiere un pensamiento estratégico, una actitud creativa, positiva y honesta, habilidades sólidas de gerencia de equipo (incluyendo informes adecuados y capacitación en equipos), ganas de aprender, atención al detalle, gestión eficiente del presupuesto y capacidad para realizar múltiples tareas en un entorno acelerado. Cuentas claves Relaciones públicas Desarrollar los planes editoriales anuales y mensuales de PR (imprenta / digital) y administrar el presupuesto relacionado. Crear oportunidades y gestionar colocaciones de productos de acuerdo con el calendario de marketing de producto. Revisar y analizar la cobertura mediática y informar a sus contrapartes globales. Gestionar los pedidos de talento, así como los planes de distribución. Construir y mantener fuertes relaciones con los miembros de la organización de talentos desde las categorías clave. Ejercientes especializadas: Supervicio, Dirección general de eventos y ejecuciones generales; Capazamiento de proyectos y actividades relacionadas con el desarrollo de contenidos, etc. Conclusión y análisis de datos personales.