Advertising Manager is responsible for planning and implementing various media platforms (both paid and owned). The role needs to build integrated media strategy, using traditional and digital media to deliver the right messages at the right time to the right target audiences to maximize brand exposure and conversion. An ideal candidate is a media professional experienced in all media channels both online and offline with disruptive, digital first mindset and must have natural curiosity towards new media and trend.
Key Accountabilities
Media Planning & Implementation
Plan and execute paid media activities to build a strong brand awareness and desirability
Play a key role in media planning and implementation of media strategies with strong focus on digital (display, paid Social, programmatic, SEM, SEO etc.) to maximize TOMA and desirability
Monitor day‑to‑day campaign fulfillment and provide insights for optimization based on data driven analysis
Coordinate communications between global team and local stakeholders (landlords, publishers, agency etc.) to streamline asset preparation and delivery for all channels incl. print, OOH and digital
Recommend new tactics, concepts and approaches based on the analysis of campaign result and trend
Develop and always explore for new opportunities to create media‑firsts: never‑been‑done‑before formats & experiences across channels incl. premium positions & special executions
Support reporting needs with agency partners including post media buying report, budget, competitive report etc.
Creation of Native Ads/ Contents if necessary
Searching the new formats and slots
Manage owned digital channels such as Facebook KR, KakaoTalk Channel and Tiffany.kr and develop social media strategies and relevant contents
Develop local social media contents calendar in partnership with local PR team and global social team
Review .kr website contents for branding and manage localization/ translation and update contents reflecting local business priorities
Tap into new digital channels/ platforms and reinforcement into social activities for recruit younger and local clients to Tiffany.kr and offline stores
Data/ Analysis/ Monitoring
Drive result and keep monitoring up-to-date on innovative digital & AD tech or new digital platform capabilities
Work closely with media agency, to ensure accurate input of all campaign’s activation on MSR/ Media Flowchart
Evaluate paid media campaigns and activations from multiple data sources especially from Adobe Analytics, and draw actionable recommendations for campaign optimization
Monitor the media marketplace as well as competitor’s media investment, strategies and activations to stay ahead of trend, identify opportunities and emerging issues, while understanding new technologies and consumer insights
General
Reporting: Consolidate the result and revise all event-related reports
Supervise agency: Care of execution, contract and negotiation with agencies
Agency bidding: Conduct agency bidding for required project/event
Team management: Develop team skills based on team and individual needs, and maintain the proper level of performance
Cross‑functional collaborations
Required Qualifications
University degree
11+ years media planning and ad operations experiences
Experience in retail business
Expertise in global luxury jewelry & watches/high fashion brands
Fluency in English and Korean (both written and spoken)
Maturity and superior professionalism when interacting with other departments
Management/staff supervision experience. A style that will motivate and inspire staff.
Exceptional problem‑solving abilities as well as pre‑planning
Exceptional attention to detail and well organized
Appreciation and understanding of design and craftsmanship
Founded in 1837 by Charles Lewis Tiffany in New York City, Tiffany & Co. is one of the world’s most prestigious houses for jewelry and accessories. Love has been the driving force of Tiffany & Co. since its inception, uniting the jeweler’s core values of inventiveness, craft and joy in designs that endure across generations.
As a global pioneer in the art of fine jewelry, Tiffany has spent almost two centuries perfecting its craft and setting benchmarks within the industry. It is through this unwavering vow to excellence and expertise, to heritage and innovation, to optimism and possibility that Tiffany continues its legacy, creating designs that inspire people to express and celebrate the many facets of love.
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In Summary: Advertising Manager is responsible for planning and implementing various media platforms (both paid and owned) The role needs to build integrated media strategy, using traditional and digital media to deliver the right messages at the right time to the right target audiences . Ideal candidate is a media professional experienced in all media channels both online and offline .
En Español: Advertising Manager es responsable de la planificación e implementación de varias plataformas mediáticas (tanto pagadas como propiedad). El papel necesita construir una estrategia integrada de medios, utilizando los medios tradicionales y digitales para entregar los mensajes correctos en el momento adecuado a las audiencias objetivo correctas para maximizar la exposición y conversión de la marca. Un candidato ideal es un profesional de los medios con experiencia en todos los canales de comunicación tanto online como offline con una mentalidad disruptiva y digital primordial y debe tener curiosidad natural por nuevos medios y tendencias. Posiciones premium y ejecuciones especiales Apoyar las necesidades de informes con los socios de la agencia, incluido el informe de compra post-media, presupuesto, reporte competitivo, etc. Creación de anuncios nativos/contenidos si es necesario Buscar nuevos formatos y ranuras Gestionar canales digitales propios como Facebook KR, KakaoTalk Channel y Tiffany.kr y desarrollar estrategias de redes sociales y contenido relevante Desarrollar un calendario de contenidos en medios sociales locales en asociación con el equipo local de relaciones públicas y el equipo social global Revisión .kr contenido del sitio web para branding y gestión de localización / traducción y actualización de contenidas que reflejan las prioridades empresariales locales Explorar nuevos canales / plataformas nativas y refuerzo de actividades sociales para reclutar clientes más jóvenes y locales a Tiffany y tiendas fuera de línea Monitorear datos / análisis / funcionamiento de resultados y mantenerse actualizado sobre tecnologías innovadoras AD o nuevas capacidades de uso digital En estrecha colaboración con una agencia de medios de comunicación especializada Para gestionar todas las fuentes de trabajo y mejorar sus competencias y su experiencia profesional: Supervisores profesionales, supervisión de empresas y otras agencias (especialmente durante 11 años) Establecido en 1837 por Charles Lewis Tiffany en la ciudad de Nueva York, Tiffany & Co. es una de las casas más prestigiosas del mundo para joyería y accesorios. El amor ha sido el motor de la empresa desde su creación, uniendo los valores fundamentales de inventividad, artesanía y alegría en diseños que duran a través de generaciones. Como un pionero global en el arte de las finas joyas, Tiffany ha pasado casi dos siglos perfeccionando sus marcas de referencia en la industria.