Rosé Brand Leader — Luxury Marketing (Hybrid NYC)

Office/Location : Hybrid 3x a week based out of NYC Office

The Brand Manager, Rosés is a key driver of the development and implementation of a customer‑ and consumer‑centric brand marketing strategy and leads the execution of programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA Strategy.

Job responsibilities
Profile | Key Accountabilities

Brand & Cultural Leadership (Primary Focus):

Act as a steward of brand equity for the Rosés portfolio in the U.S., ensuring all initiatives reinforce Maison DNA, desirability, and long‑term brand value.

Partner with Centers of Excellence (CoE) to develop content strategies and apply a strong cultural lens that increases brand relevance, engagement, and awareness across priority consumer touchpoints.

Develop strategy for flagship brand experiences and moments that elevate the lifestyle credentials of the brand, reinforce credibility within culture, and drive emotional connection with consumers.

Maintain a deep understanding of cultural trends, consumer behaviors, and the competitive landscape within luxury wine, using insights to inform brand storytelling, activations, and experience design.

Marketing Strategy & Brand Planning:

Collaborate with Rosé maisons to define U.S. brand strategy and objectives that build equity while supporting the delivery of the broader MHUSA strategy, in alignment with global brand direction.

Drive U.S. brand priorities and support the development of “big ideas,” platforms, and campaigns that translate Maison strategy into impactful, locally resonant execution.

Lead annual brand planning in collaboration with Maison, Rosé teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, Commercial teams, and Insights.

Develop and oversee brand KPIs and performance metrics that balance short‑term performance with long‑term brand health and ROI.

Brand Management & Experience Execution:

Lead day‑to‑day brand management, ensuring excellence and consistency across all consumer‑facing touchpoints, in close partnership with Operations, Finance, Field & Trade Marketing, and Commercial teams.

Collaborate with Field & Trade Marketing and Commercial Marketing teams to design elevated activations, luxury POSM, and brand assets that bring brand strategy to life and enhance the moment of choice.

Build deep product knowledge and market understanding through ongoing training, industry immersion, and market visits.

Commercial & Financial Stewardship (In Service of Brand):

Partner with Finance to define, track, and deliver brand profit goals while protecting brand integrity and premium positioning.

Manage A&P budgets with discipline and strategic intent, ensuring investments are prioritized toward initiatives that build brand equity and sustainable growth.

Maintain brand A&P in MAP, ensuring alignment with reporting targets throughout the year (LE1, LE2, Landing).

Support pricing, mix, allocation, and channel strategies in collaboration with Commercial teams and Maisons to enable profitable growth consistent with brand positioning.

Ways of Working & Collaboration:

Build strong cross‑functional partnerships across Strategy & Business Planning, Consumer Engagement, PR & Communications, Commercial Marketing, Marketing & Creative Services, Commercial, Finance, Legal, HR, and IT to deliver cohesive brand initiatives.

Maintain close, collaborative relationships with Rosé maisons to ensure alignment on U.S.‑specific brand priorities and execution.

Lead and manage agency, distributor, and third‑party partners to ensure best‑in‑class brand delivery and execution.

Champion a “one team” ethos across Rosé teams, fostering collaboration, clarity, and shared ownership of the portfolio’s success.

Approach all work with a proactive, solutions‑oriented, and positive mindset.

Profile
Education :

Bachelor’s Degree or MBA and/or years of equivalent experience.

Professional Experience & Skills :

5+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge

Understanding of brand strategy development in a commercial context.

Understanding of luxury brand positioning and execution; elevated taste level.

Strong commercial orientation and deep understanding of the marketing/sales relationship.

Strong financial orientation and deep understanding of levers such as depletions, sales, DOI, and P&L management.

Demonstrated success influencing cross‑functional stakeholders, including senior leaders.

Strong presentation skills: gifted storyteller via PowerPoint and comfortable presenting in front of large groups.

Strong analytical skills to support data‑driven decision‑making.

Understanding of the U.S. three‑tier distribution system.

Organized and process‑driven.

Ability to work independently, with limited direction.

Ability to set and adjust priorities.

High level of accuracy and attention to detail.

Ability to multi‑task.

Additional information
Health and Wellness:

medical, dental, vision, mental health support resources, fertility and family building programs.

Financial Benefits:

competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, group rates for pet, renter, home and auto, life insurance and disability coverage.

Work‑Life Balance:

hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days, and paid parental leave.

Professional Development:

opportunities for training and continuing education, tuition reimbursement.

Employee Perks:

Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full‑time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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