Lifetime Brands
Fred & Friends Division - Manager, Social Media
Lifetime Brands, Pawtucket, Rhode Island, us, 02861
Fred & Friends Division - Manager, Social Media
Pawtucket, RI, USA Job Description
Posted Tuesday, November 25, 2025 at 5:00 AM SOCIAL MEDIA MANAGER
Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take the reins of our growing online presence and amplify our voice through creative content, sharp humor, and smart strategy. This is a full-time, hybrid role based in Pawtucket, RI. This position blends creative storytelling with data-savvy thinking. Youll own Freds social channels, create original content, and keep our personality unmistakable. Youll plan, shoot, and post across TikTok, Instagram, Pinterest, and more spotting trends early and turning them into moments that make people laugh, engage, and shop. As part of a small, collaborative team, youll have real creative freedom and the ability to shape the brands voice in real time. Its a hands?on role where curiosity is encouraged, experimentation is celebrated, and having fun is genuinely part of the job. WHAT YOULL DO Content Strategy & Planning Build weekly and monthly social plans tied to product launches, holidays, and key cultural moments Know our audience their behaviors, humor, and what actually makes them stop scrolling Track performance and interpret data to refine strategy, optimize content, and prove ROI Manage influencer partnerships end?to?end (sourcing, pitching, content, reporting) Stay ahead of trends, emerging platforms, and algorithm shifts Manage social budgets to support content, creators, and high?impact boosts
Content Creation
Concept, shoot, and edit video and photo content using native apps, iPhone photography, simple lighting, and product styling Create static posts, memes, and stories that feel unmistakably Fred Spot trending formats, sounds, and cultural moments and adapt them into Fred?worthy content
Community & Engagement
Be the voice of Fred: respond to comments, questions, and DMs with our cheeky, friendly tone Build and manage a creator bench outreach, briefs, negotiation, usage rights, performance Develop ambassador?style relationships with fans; curate UGC for re?use Partner with retail customers on social support, launches, and co?promotions
E-Commerce & Copy
Run Freds TikTok Shop: content, pinning, catalog hygiene, promos, affiliate creators Update Linktree and Yotpo with new products and customer features Write clean, clever copy for social, email snippets, Amazon bullets/A+ modules, and site placements Support campaigns and launches with e?commerce and creative teams Coordinate paid boosts to extend high?performing content
Measurement & Reporting
Maintain a weekly scorecard (reach, views, ER, saves, CTR, Shop adds, revenue) Deliver monthly insights: what hit, what flopped, whats next Keep strong UTM discipline; partner with e?comm on GA4 tracking
WHO YOU ARE
A creative storyteller with great timing and a real sense of humor Obsessed with social trends and what makes people stop scrolling Comfortable on camera when needed; even better at directing others Highly organized and able to balance creativity with structure Skilled in short?form editing, copywriting, and visual taste Adaptable, collaborative, and quick to pivot Strong writer with excellent voice/tone instincts
What You Bring
3+ years managing social for a consumer brand (gifts/lifestyle/housewares a plus) Proven growth and engagement across TikTok, IG, Pinterest, YouTube, etc A portfolio of TikToks/Reels/Shorts you concepted, shot, and edited Influencercreator management experience: sourcing, briefs, rights, reporting Comfort with platform analytics + dashboards; can turn insights into action
Tools You Know
Comfort with common content and analytics tools (e.g., CapCut, Adobe Express/Premiere, Canva, Lightroom Mobile, GA4, Linktree, TikTok Shop) Experience with planning tools and influencer platforms is a plus
Nice to Have
Experience with Adobe Photoshop/ After Effects Basic paid social tools (boosting, allowlisting, Ads Manager) SEO or discoverability knowledge Amazon listing support (images, A+, bullets)
ABOUT US
Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and delightfully unexpected goods that add a spark of fun to everyday life. From kitchen gadgets and games to playful party must?haves, Fred products turn ordinary moments into something worth smiling about. Check out what we do at www.genuinefred.com. TO APPLY
Applicants must be US residents. Send your resume and examples of your best work to hireme@genuinefred.com. No phone calls, please. Call your mother instead...she never hears from you anymore. ABOUT LIFETIME BRANDS
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full?time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short?Term Disability & Long?Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) accrual of 15 days per calendar year for non?warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Benefits are offered to employees who work 30 hours or more. In addition to the above, we offer voluntary benefits. Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability. #J-18808-Ljbffr
Pawtucket, RI, USA Job Description
Posted Tuesday, November 25, 2025 at 5:00 AM SOCIAL MEDIA MANAGER
Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take the reins of our growing online presence and amplify our voice through creative content, sharp humor, and smart strategy. This is a full-time, hybrid role based in Pawtucket, RI. This position blends creative storytelling with data-savvy thinking. Youll own Freds social channels, create original content, and keep our personality unmistakable. Youll plan, shoot, and post across TikTok, Instagram, Pinterest, and more spotting trends early and turning them into moments that make people laugh, engage, and shop. As part of a small, collaborative team, youll have real creative freedom and the ability to shape the brands voice in real time. Its a hands?on role where curiosity is encouraged, experimentation is celebrated, and having fun is genuinely part of the job. WHAT YOULL DO Content Strategy & Planning Build weekly and monthly social plans tied to product launches, holidays, and key cultural moments Know our audience their behaviors, humor, and what actually makes them stop scrolling Track performance and interpret data to refine strategy, optimize content, and prove ROI Manage influencer partnerships end?to?end (sourcing, pitching, content, reporting) Stay ahead of trends, emerging platforms, and algorithm shifts Manage social budgets to support content, creators, and high?impact boosts
Content Creation
Concept, shoot, and edit video and photo content using native apps, iPhone photography, simple lighting, and product styling Create static posts, memes, and stories that feel unmistakably Fred Spot trending formats, sounds, and cultural moments and adapt them into Fred?worthy content
Community & Engagement
Be the voice of Fred: respond to comments, questions, and DMs with our cheeky, friendly tone Build and manage a creator bench outreach, briefs, negotiation, usage rights, performance Develop ambassador?style relationships with fans; curate UGC for re?use Partner with retail customers on social support, launches, and co?promotions
E-Commerce & Copy
Run Freds TikTok Shop: content, pinning, catalog hygiene, promos, affiliate creators Update Linktree and Yotpo with new products and customer features Write clean, clever copy for social, email snippets, Amazon bullets/A+ modules, and site placements Support campaigns and launches with e?commerce and creative teams Coordinate paid boosts to extend high?performing content
Measurement & Reporting
Maintain a weekly scorecard (reach, views, ER, saves, CTR, Shop adds, revenue) Deliver monthly insights: what hit, what flopped, whats next Keep strong UTM discipline; partner with e?comm on GA4 tracking
WHO YOU ARE
A creative storyteller with great timing and a real sense of humor Obsessed with social trends and what makes people stop scrolling Comfortable on camera when needed; even better at directing others Highly organized and able to balance creativity with structure Skilled in short?form editing, copywriting, and visual taste Adaptable, collaborative, and quick to pivot Strong writer with excellent voice/tone instincts
What You Bring
3+ years managing social for a consumer brand (gifts/lifestyle/housewares a plus) Proven growth and engagement across TikTok, IG, Pinterest, YouTube, etc A portfolio of TikToks/Reels/Shorts you concepted, shot, and edited Influencercreator management experience: sourcing, briefs, rights, reporting Comfort with platform analytics + dashboards; can turn insights into action
Tools You Know
Comfort with common content and analytics tools (e.g., CapCut, Adobe Express/Premiere, Canva, Lightroom Mobile, GA4, Linktree, TikTok Shop) Experience with planning tools and influencer platforms is a plus
Nice to Have
Experience with Adobe Photoshop/ After Effects Basic paid social tools (boosting, allowlisting, Ads Manager) SEO or discoverability knowledge Amazon listing support (images, A+, bullets)
ABOUT US
Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and delightfully unexpected goods that add a spark of fun to everyday life. From kitchen gadgets and games to playful party must?haves, Fred products turn ordinary moments into something worth smiling about. Check out what we do at www.genuinefred.com. TO APPLY
Applicants must be US residents. Send your resume and examples of your best work to hireme@genuinefred.com. No phone calls, please. Call your mother instead...she never hears from you anymore. ABOUT LIFETIME BRANDS
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full?time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short?Term Disability & Long?Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) accrual of 15 days per calendar year for non?warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Benefits are offered to employees who work 30 hours or more. In addition to the above, we offer voluntary benefits. Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability. #J-18808-Ljbffr