Logo
Abe

Senior Social Media Advertising Strategist (Remote US) - Future Opening

Abe, Charlotte, North Carolina, United States, 28245

Save Job

Senior Social Media Advertising Strategist (Remote US) – Future Opening Join to apply for the Senior Social Media Advertising Strategist (Remote US) role at

Abe .

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

The Senior LinkedIn Strategist works directly with our mid‑market and enterprise clients and runs point on communicating results, creating custom strategies, and executing paid media deliverables. In this role, you will gain experience creating high‑performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

Oversee and lead a collection of social media accounts

Serve as direct support to client contacts

Maintain weekly communication with vendors or operational partners to ensure alignment on tasks, quality and improvements

Build quarterly strategies for clients

Create, maintain and optimize budgets for paid media campaigns

Provide fractional support for internal marketing within the boutique agency

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Personal productivity and utilization responsibility

Work directly with the Associate Director to ensure internal and client goals are achieved

Understand the value of programmatic campaigns

Drive cross‑sells, upsells and referrals via client relationships and professional network

Execute and optimize advertising campaigns on LinkedIn, including ad copywriting, TAM development and targeting to maximize ROI

What You Offer

4+ years of experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of different ad units within LinkedIn (conversation ads, document ads, CTV, etc.)

Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense and more

Ability to delegate to junior team members to ensure joint success

Strong understanding of paid principles, including keyword research, ad copywriting, bid management and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions and optimize campaign performance

Experience with audience segmentation by tier, job title, etc.

Proven and measurable success with mid‑market or enterprise accounts

Ability to translate and articulate strategy and tell stories with data

Competitive, curious and truly a problem solver

Committed to staying on the cutting edge of the industry and continuously learning and sharing

Excellent organization, prioritization and multi‑project management skills

Passionate about quality and never lost for advertising

Will travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

Encompass our core values in every interaction – internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department‑level KPIs, such as client growth and goal attainment, and client NSM (North Star Metrics) and Customer Satisfaction scores

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client points of contact and executives

Demonstrate exceptional decision‑making in strategic direction for accounts

Benefits

We have a set living wage at Abe; drug‑wage base salary range for this position based in the United States is $85,000- $95,000 USD.

Medical, dental, vision plans, disability and life insurance coverage for you and your family that fit your lifestyle; 100% employer‑paid plan for you and 50% employer contribution for dependents.

Mental – access to certified therapists through Spring Health, membership to Headspace.

Physical – physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.

Time Off – unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave.

Financial – traditional and Roth 401(k) with a 3% company match.

Bonus – annual bonus based on tenure, scaling in total amount over time.

Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, this role enables 100% virtual work from your home office. We primarily collaborate through virtual meetings (Zoom) and Slack. You must operate a laptop computer (PC or Mac), keep reliable internet access, and maintain a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations during the application or interview process, direct inquiries to

careers@directiveconsulting.com .

Additional Information At Abe, People First is one of our core values. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#J-18808-Ljbffr