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Sandboxx

Lifecycle Marketing Manager

Sandboxx, Middleburg, Virginia, United States, 22117

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Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle. We're looking for people with drive and initiative who are excited about making great technology and a positive attitude for our service members. Come help us build meaningful solutions for the military community!

About Sandboxx Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in-app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.

We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.

About the Role At Sandboxx, we’re on a mission to keep service members and their families connected through every stage of military life. We’re looking for a Lifecycle Marketing Manager to design, execute, and optimize engagement strategies that build lasting relationships with our users, from first app open to long-term loyalty.

You’ll own the customer journey end-to-end, creating data-driven campaigns that educate, empower, and inspire our community. This role sits at the intersection of storytelling and strategy: part creative, part analytical, and

entirely focused on impact .

If you enjoy building programs that connect people to purpose, and you thrive in fast-moving, mission-driven environments, this role is for you.

Why We’re Hiring For This Role Now We’ve built and scaled one of the most meaningful ways to stay connected and informed in the military. We need someone who can:

Build a cohesive lifecycle strategy that connects every stage of the user journey

Design automated programs that deliver personalized and meaningful engagement

Translate user insights into measurable outcomes that drive retention and loyalty

Create scalable playbooks and systems for lifecycle campaigns

Improve key performance metrics such as activation, retention, and lifetime value

What You’ll Do Design the Journey:

Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention.

Create Campaigns That Matter:

Develop multi-channel campaigns across email, push, in-app, and app inbox that speak to users at key moments.

Personalize at Scale:

Use segmentation and behavioral data to send the right message at the right time.

Increase Retention:

Launch programs that deepen engagement and drive repeat usage and purchases.

Experiment and Learn:

Test new ideas, analyze results, and continuously refine your approach.

Collaborate Cross-Functionally:

Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand.

Champion the User:

Use insights to improve onboarding, messaging, and the overall user experience.

Measure What Matters:

Track performance, analyze trends, and report on key lifecycle and retention metrics.

What We’re Looking For

4-6 years of experience in lifecycle marketing, CRM, or retention roles

Hands-on experience with

Iterable

(required)

Familiarity with

WordPress

or similar CMS platforms

Strong grasp of automation logic, audience segmentation, and channel orchestration

Data-driven with an analytical mindset and curiosity to test and learn

Excellent communication skills and comfort working cross-functionally

Creative thinker who can balance storytelling with measurable results

Experience with or understanding of military life is a strong plus

What Success Looks Like Within the first 30 days Focus:

Learn, connect, and identify quick wins

Complete, document and present a full audit of the customer journey across pre-download, onboarding, engagement, and reactivation flows

Review performance data and identify immediate opportunities to improve conversion, activation, or retention

Build a clear understanding of key audience segments, their motivations, and communication preferences

Partner with Product and Engineering to access and validate key lifecycle metrics and reporting sources

Present a short-term plan outlining 3 to 5 high-impact improvements you will test in the next 60 days

Establish a clear reporting cadence that tracks conversion, retention, and engagement by cohort and set up weekly reporting meeting

Ask a lot of questions

Within the first 60 days Focus:

Build, test, and improve early journeys

Create a detailed lifecycle roadmap with specific campaign priorities and success measures

Launch at least one improved onboarding or activation journey that shortens

time to first value

Implement or refine segmentation logic within Iterable to support better personalization

Partner with Design to refresh the tone, visuals, and clarity of lifecycle communications

Develop a repeatable testing framework that defines hypotheses, timelines, and measurable goals for each campaign

Deliver a 60-day report highlighting early wins, lessons learned, and what will scale next

Within the first 90 days Focus:

Expand and measure

Launch a coordinated set of multi-channel lifecycle campaigns that improve activation and retention metrics

Introduce new triggers that reflect user behavior (i.e. time since last action, letter milestones, or inactivity)

Begin rolling out pre-download nurture campaigns to convert prospective users into first-time senders

Present a 90-day impact review showing measurable improvements and a six-month roadmap for continued growth

Within the first 180 days Focus:

Optimize and scale

Launch advanced lifecycle programs such as loyalty, cross-sell, and win-back campaigns

Improve retention by identifying and addressing key drop-off points across the user journey

Build automation infrastructure that reduces manual effort and improves campaign reliability

Create detailed playbooks documenting how each lifecycle stage is managed, measured, and optimized

Partner with Product to align lifecycle campaigns with feature releases and seasonal programs

Deliver a comprehensive mid-year lifecycle report showing performance trends and measurable retention gains

Within the first 12 months Focus:

Lead and transform

Fully own lifecycle KPIs including activation, engagement, retention, and lifetime value

Build scalable systems for campaign creation, reporting, and experimentation

Launch a complete lifecycle dashboard that provides real-time insight into user health, churn risk, and reactivation potential

Demonstrate significant year-over-year improvements in user retention, repeat purchase rate, and LTV

Present a 12-month business review summarizing results, learnings, and next-year goals for the program

Why Sandboxx Competitive salary and

equity incentive plan

401(k) with company match

Top-tier health, dental, and vision

coverage for you and your family

Flexible PTO

and

paid parental leave

A mission-driven team that cares deeply about our users and one another

We look for people with a good sense of humor and a zest for life, especially during interviews.

Equal Employment Opportunity Sandboxx is an equal opportunity employer - if you are a continuous learner who enjoys startups in either tech or military, you'll thrive at Sandboxx. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Sandboxx is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.

To all recruitment agencies: Sandboxx does not accept agency resumes. Please do not forward resumes to our jobs alias, Sandboxx employees, or any other organization location. Sandboxx is not responsible for any fees related to unsolicited resumes.

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As set forth in Sandboxx’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

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