Sandboxx
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Lifecycle Marketing Manager
role at
Sandboxx . Sandboxx is the leading platform dedicated to connecting military recruits with support systems through physical mail, in‑app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends. We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.
About Sandboxx Sandboxx is the industry‑leading platform that connects military recruits with their support systems through physical mail, in‑app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.
About The Role At Sandboxx, we’re on a mission to keep service members and their families connected through every stage of military life. You will design, execute, and optimize engagement strategies that build lasting relationships with our users, from first app open to long‑term loyalty. You’ll own the customer journey end‑to‑end, creating data‑driven campaigns that educate, empower, and inspire our community. This role sits at the intersection of storytelling and strategy: part creative, part analytical, and
entirely focused on impact .
Why We're Hiring For This Role Now
Build a cohesive lifecycle strategy that connects every stage of the user journey
Design automated programs that deliver personalized and meaningful engagement
Translate user insights into measurable outcomes that drive retention and loyalty
Create scalable playbooks and systems for lifecycle campaigns
Improve key performance metrics such as activation, retention, and lifetime value
What You'll Do
Design the Journey: Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention.
Create Campaigns That Matter: Develop multi‑channel campaigns across email, push, in‑app, and app inbox that speak to users at key moments.
Personalize at Scale: Use segmentation and behavioral data to send the right message at the right time.
Increase Retention: Launch programs that deepen engagement and drive repeat usage and purchases.
Experiment and Learn: Test new ideas, analyze results, and continuously refine your approach.
Collaborate Cross‑Functionally: Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand.
Champion the User: Use insights to improve onboarding, messaging, and the overall user experience.
Measure What Matters: Track performance, analyze trends, and report on key lifecycle and retention metrics.
What We're Looking For
4–6 years of experience in lifecycle marketing, CRM, or retention roles
Hands‑on experience with Iterable (required)
Familiarity with WordPress or similar CMS platforms
Strong project management skills using Asana, Monday.com, Wrike, etc.
Strong grasp of automation logic, audience segmentation, and channel orchestration
Data‑driven with an analytical mindset and curiosity to test and learn
Excellent communication skills and comfort working cross‑functionally
Creative thinker who can balance storytelling with measurable results
Experience with or understanding of military life is a strong plus
What Success Looks Like Within the first 30 days
Complete, document and present a full audit of the customer journey across pre‑download, onboarding, engagement, and reactivation flows.
Review performance data and identify immediate opportunities to improve conversion, activation, or retention.
Build a clear understanding of key audience segments, their motivations, and communication preferences.
Partner with Product and Engineering to access and validate key lifecycle metrics and reporting sources.
Present a short‑term plan outlining 3 to 5 high‑impact improvements you will test in the next 60 days.
Establish a clear reporting cadence that tracks conversion, retention, and engagement by cohort and set up weekly reporting meetings.
Ask a lot of questions.
Within the first 60 days
Create a detailed lifecycle roadmap with specific campaign priorities and success measures.
Launch at least one improved onboarding or activation journey that shortens time to first value.
Implement or refine segmentation logic within Iterable to support better personalization.
Partner with Design to refresh the tone, visuals, and clarity of lifecycle communications.
Develop a repeatable testing framework that defines hypotheses, timelines, and measurable goals for each campaign.
Deliver a 60‑day report highlighting early wins, lessons learned, and what will scale next.
Within the first 90 days
Launch a coordinated set of multi‑channel lifecycle campaigns that improve activation and retention metrics.
Introduce new triggers that reflect user behavior (e.g., time since last action, letter milestones, or inactivity).
Begin rolling out pre‑download nurture campaigns to convert prospective users into first‑time senders.
Present a 90‑day impact review showing measurable improvements and a six‑month roadmap for continued growth.
Within the first 180 days
Launch advanced lifecycle programs such as loyalty, cross‑sell, and win‑back campaigns.
Improve retention by identifying and addressing key drop‑off points across the user journey.
Build automation infrastructure that reduces manual effort and improves campaign reliability.
Create detailed playbooks documenting how each lifecycle stage is managed, measured, and optimized.
Partner with Product to align lifecycle campaigns with feature releases and seasonal programs.
Deliver a comprehensive mid‑year lifecycle report showing performance trends and measurable retention gains.
Within the first 12 months
Fully own lifecycle KPIs including activation, engagement, retention, and lifetime value.
Build scalable systems for campaign creation, reporting, and experimentation.
Launch a complete lifecycle dashboard that provides real‑time insight into user health, churn risk, and reactivation potential.
Demonstrate significant year‑over‑year improvements in user retention, repeat purchase rate, and LTV.
Present a 12‑month business review summarizing results, learnings, and next‑year goals for the program.
Why Sandboxx
Competitive salary and equity incentive plan
401(k) with company match
Top‑tier health, dental, and vision coverage for you and your family
Flexible PTO and paid parental leave
A mission‑driven team that cares deeply about our users and one another
Referrals increase your chances of interviewing at Sandboxx by 2x.
Equal Opportunity Statement Sandboxx is an equal‑opportunity employer. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Sandboxx is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
We look for people with a good sense of humor and a zest for life, especially during interviews.
#J-18808-Ljbffr
Lifecycle Marketing Manager
role at
Sandboxx . Sandboxx is the leading platform dedicated to connecting military recruits with support systems through physical mail, in‑app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends. We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.
About Sandboxx Sandboxx is the industry‑leading platform that connects military recruits with their support systems through physical mail, in‑app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.
About The Role At Sandboxx, we’re on a mission to keep service members and their families connected through every stage of military life. You will design, execute, and optimize engagement strategies that build lasting relationships with our users, from first app open to long‑term loyalty. You’ll own the customer journey end‑to‑end, creating data‑driven campaigns that educate, empower, and inspire our community. This role sits at the intersection of storytelling and strategy: part creative, part analytical, and
entirely focused on impact .
Why We're Hiring For This Role Now
Build a cohesive lifecycle strategy that connects every stage of the user journey
Design automated programs that deliver personalized and meaningful engagement
Translate user insights into measurable outcomes that drive retention and loyalty
Create scalable playbooks and systems for lifecycle campaigns
Improve key performance metrics such as activation, retention, and lifetime value
What You'll Do
Design the Journey: Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention.
Create Campaigns That Matter: Develop multi‑channel campaigns across email, push, in‑app, and app inbox that speak to users at key moments.
Personalize at Scale: Use segmentation and behavioral data to send the right message at the right time.
Increase Retention: Launch programs that deepen engagement and drive repeat usage and purchases.
Experiment and Learn: Test new ideas, analyze results, and continuously refine your approach.
Collaborate Cross‑Functionally: Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand.
Champion the User: Use insights to improve onboarding, messaging, and the overall user experience.
Measure What Matters: Track performance, analyze trends, and report on key lifecycle and retention metrics.
What We're Looking For
4–6 years of experience in lifecycle marketing, CRM, or retention roles
Hands‑on experience with Iterable (required)
Familiarity with WordPress or similar CMS platforms
Strong project management skills using Asana, Monday.com, Wrike, etc.
Strong grasp of automation logic, audience segmentation, and channel orchestration
Data‑driven with an analytical mindset and curiosity to test and learn
Excellent communication skills and comfort working cross‑functionally
Creative thinker who can balance storytelling with measurable results
Experience with or understanding of military life is a strong plus
What Success Looks Like Within the first 30 days
Complete, document and present a full audit of the customer journey across pre‑download, onboarding, engagement, and reactivation flows.
Review performance data and identify immediate opportunities to improve conversion, activation, or retention.
Build a clear understanding of key audience segments, their motivations, and communication preferences.
Partner with Product and Engineering to access and validate key lifecycle metrics and reporting sources.
Present a short‑term plan outlining 3 to 5 high‑impact improvements you will test in the next 60 days.
Establish a clear reporting cadence that tracks conversion, retention, and engagement by cohort and set up weekly reporting meetings.
Ask a lot of questions.
Within the first 60 days
Create a detailed lifecycle roadmap with specific campaign priorities and success measures.
Launch at least one improved onboarding or activation journey that shortens time to first value.
Implement or refine segmentation logic within Iterable to support better personalization.
Partner with Design to refresh the tone, visuals, and clarity of lifecycle communications.
Develop a repeatable testing framework that defines hypotheses, timelines, and measurable goals for each campaign.
Deliver a 60‑day report highlighting early wins, lessons learned, and what will scale next.
Within the first 90 days
Launch a coordinated set of multi‑channel lifecycle campaigns that improve activation and retention metrics.
Introduce new triggers that reflect user behavior (e.g., time since last action, letter milestones, or inactivity).
Begin rolling out pre‑download nurture campaigns to convert prospective users into first‑time senders.
Present a 90‑day impact review showing measurable improvements and a six‑month roadmap for continued growth.
Within the first 180 days
Launch advanced lifecycle programs such as loyalty, cross‑sell, and win‑back campaigns.
Improve retention by identifying and addressing key drop‑off points across the user journey.
Build automation infrastructure that reduces manual effort and improves campaign reliability.
Create detailed playbooks documenting how each lifecycle stage is managed, measured, and optimized.
Partner with Product to align lifecycle campaigns with feature releases and seasonal programs.
Deliver a comprehensive mid‑year lifecycle report showing performance trends and measurable retention gains.
Within the first 12 months
Fully own lifecycle KPIs including activation, engagement, retention, and lifetime value.
Build scalable systems for campaign creation, reporting, and experimentation.
Launch a complete lifecycle dashboard that provides real‑time insight into user health, churn risk, and reactivation potential.
Demonstrate significant year‑over‑year improvements in user retention, repeat purchase rate, and LTV.
Present a 12‑month business review summarizing results, learnings, and next‑year goals for the program.
Why Sandboxx
Competitive salary and equity incentive plan
401(k) with company match
Top‑tier health, dental, and vision coverage for you and your family
Flexible PTO and paid parental leave
A mission‑driven team that cares deeply about our users and one another
Referrals increase your chances of interviewing at Sandboxx by 2x.
Equal Opportunity Statement Sandboxx is an equal‑opportunity employer. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Sandboxx is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
We look for people with a good sense of humor and a zest for life, especially during interviews.
#J-18808-Ljbffr