Abe
Social Media Advertising Strategist (Remote US) - Future Opening
Abe, Austin, Texas, us, 78716
Senior Social Media Advertising Strategist (Remote US)
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture: the best idea wins.
This role reports to the Associate Director and is a crucial part of the social media team. It offers a unique opportunity to be on the ground floor of a fast‑growing specialty agency, working directly with mid‑market and enterprise clients to build and execute high‑performing LinkedIn strategies.
Roles & Responsibilities
Oversee and lead a collection of social media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Manage personal productivity and utilization.
Work with the Associate Director to ensure internal and client goals are being achieved.
Understand the value of programmatic campaigns.
Drive cross‑sells, upsells, and referrals via client relationships and professional networks.
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What You Offer
2+ years experience working at a performance/digital marketing agency, supporting B2B clients.
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
Understanding of LinkedIn platform ad units such as conversation ads, document ads, CTV and more.
Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
Ability to drive results and measure via OCT.
Experience with audience segmentation by tier, job title, etc.
Proven success with mid‑market or enterprise accounts.
Ability to translate and articulate strategy and tell stories with data.
Competitive, curious, and a true problem solver.
Interest in staying on the cutting edge of the industry and sharing opportunities for growth.
Organizational, prioritization, and multi‑project management skills.
Quality‑obsessed, never losing focus on advertising.
Travel to visit clients approximately once per year, as needed.
What Success Looks Like
Encompass our core values in every interaction; internally and externally.
Effectively manage approximately five mid‑tier and enterprise accounts.
Meet and exceed department‑level KPIs, such as client growth and goal attainment, focusing on client NSMs (North Star Metrics) and client satisfaction scores.
Build client trust and relationships that create consistent renewals.
Cross‑sell services aligned with client goals and objectives.
Clearly communicate results with client point of contact and executives.
Exercise exceptional decision‑making related to strategic direction for accounts.
Benefits
Living wage at Abe; annual base salary range $70,000‑$80,000 USD (estimates may vary based on experience).
Medical, dental, vision plans, disability and life insurance coverage for you and your family, including a 100% employer‑paid plan for you and a 50% employer contribution for dependents.
Benefits to Support the Whole Person:
Mental – Access to certified therapists via Spring Health and membership to Headspace.
Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Time Off – Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24–Jan 1), paid parental leave.
Financial – Traditional and Roth 401(k) with a 3% company match.
Bonus – Annual bonus based on tenure, scaling over time.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the U.S., with the option to use our state‑of‑the‑art offices in Irvine, California. Global opportunities (Canada, the UK, Australia) are accommodated only for positions that require local presence. You must have current work authorization and must reside permanently in the country of assignment.
This role operates 100% virtually from your home office, collaborating via Zoom, Slack, and other digital tools. You will use a laptop computer (PC or Mac), relevant software platforms, and office productivity tools as required. The position demands extended periods of sitting, effective written and verbal communication, reliable internet access, and a professional home‑office background.
We require that you perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, please contact careers@directiveconsulting.com.
Additional Information At Abe, “People First” is a core value. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture: the best idea wins.
This role reports to the Associate Director and is a crucial part of the social media team. It offers a unique opportunity to be on the ground floor of a fast‑growing specialty agency, working directly with mid‑market and enterprise clients to build and execute high‑performing LinkedIn strategies.
Roles & Responsibilities
Oversee and lead a collection of social media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Manage personal productivity and utilization.
Work with the Associate Director to ensure internal and client goals are being achieved.
Understand the value of programmatic campaigns.
Drive cross‑sells, upsells, and referrals via client relationships and professional networks.
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What You Offer
2+ years experience working at a performance/digital marketing agency, supporting B2B clients.
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
Understanding of LinkedIn platform ad units such as conversation ads, document ads, CTV and more.
Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
Ability to drive results and measure via OCT.
Experience with audience segmentation by tier, job title, etc.
Proven success with mid‑market or enterprise accounts.
Ability to translate and articulate strategy and tell stories with data.
Competitive, curious, and a true problem solver.
Interest in staying on the cutting edge of the industry and sharing opportunities for growth.
Organizational, prioritization, and multi‑project management skills.
Quality‑obsessed, never losing focus on advertising.
Travel to visit clients approximately once per year, as needed.
What Success Looks Like
Encompass our core values in every interaction; internally and externally.
Effectively manage approximately five mid‑tier and enterprise accounts.
Meet and exceed department‑level KPIs, such as client growth and goal attainment, focusing on client NSMs (North Star Metrics) and client satisfaction scores.
Build client trust and relationships that create consistent renewals.
Cross‑sell services aligned with client goals and objectives.
Clearly communicate results with client point of contact and executives.
Exercise exceptional decision‑making related to strategic direction for accounts.
Benefits
Living wage at Abe; annual base salary range $70,000‑$80,000 USD (estimates may vary based on experience).
Medical, dental, vision plans, disability and life insurance coverage for you and your family, including a 100% employer‑paid plan for you and a 50% employer contribution for dependents.
Benefits to Support the Whole Person:
Mental – Access to certified therapists via Spring Health and membership to Headspace.
Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Time Off – Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24–Jan 1), paid parental leave.
Financial – Traditional and Roth 401(k) with a 3% company match.
Bonus – Annual bonus based on tenure, scaling over time.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the U.S., with the option to use our state‑of‑the‑art offices in Irvine, California. Global opportunities (Canada, the UK, Australia) are accommodated only for positions that require local presence. You must have current work authorization and must reside permanently in the country of assignment.
This role operates 100% virtually from your home office, collaborating via Zoom, Slack, and other digital tools. You will use a laptop computer (PC or Mac), relevant software platforms, and office productivity tools as required. The position demands extended periods of sitting, effective written and verbal communication, reliable internet access, and a professional home‑office background.
We require that you perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the selection process, please contact careers@directiveconsulting.com.
Additional Information At Abe, “People First” is a core value. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr