BILL
Overview
Senior Marketing Operations Manager at BILL. Join a vision‑driven team that builds cutting‑edge financial automation, empowering businesses to make smarter decisions and gain control of their operations. Key Responsibilities
MarTech Stack Management: Oversee administration, integration, and optimization of the marketing technology stack (e.g., Marketing Automation, CDP, Direct Mail) to ensure scalability and performance. Lead Lifecycle Management: Own end‑to‑end lead lifecycle, including scoring models, routing logic, and hand‑offs between Marketing and Sales (SDR/AE) to ensure no lead is left behind. Data Integrity & Governance: Collaborate with Data Engineering and RevOps to maintain a clean, unified data ecosystem. Define and enforce data standards, enrichment processes, and compliance (GDPR/CCPA) rules. Campaign Operations: Design and document SOPs for campaign execution, ensuring consistent tracking, tagging, and attribution across all channels. Reporting & Analytics: Partner with the Analytics team to build and maintain dashboards that track campaign performance, pipeline attribution, and ROI, providing actionable insights to marketing stakeholders. Process Optimization: Proactively identify operational gaps, bottlenecks, and inefficiencies in GTM motion and design scalable solutions to address them. Cross‑Functional Alignment: Act as primary liaison between Marketing, Sales Operations, and Business Systems to align on roadmap priorities and technical requirements. Required Experience
5–7 years of experience in Marketing Operations, Revenue Operations, or a similar technical marketing role. Deep proficiency with Marketing Automation Platforms (Marketo, HubSpot, or Inflection.io) and CRM systems (Salesforce). Strong understanding of B2B marketing funnels, lead scoring models, and attribution methodologies. Experience managing data workflows, including list segmentation, data enrichment, and database hygiene. Ability to translate complex business requirements into technical specifications and process diagrams. Experience working with CDPs (Segment, etc.) and data activation workflows is a strong plus. Preferred Qualifications
Certification in major Marketing Automation Platforms (e.g., Marketo Certified Expert). Experience in a high‑growth SaaS or Fintech environment. Proficiency with BI/Analytics tools (Looker, Tableau) and SQL basics. Familiarity with PLG motions and how they intersect with traditional inbound/outbound sales motions. Benefits
Competitive salary range: San Jose – $131,000—$164,300; Draper – $111,400—$139,700. Health, dental, vision, life, disability insurance; 401(k) retirement plan. Flexible spending and health savings accounts; paid holidays, paid time off. Employee Stock Purchase Program with employee discounts; equity plan. Wellness & fitness initiatives and employee recognition and referral programs. Equal Opportunity Employer
BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves to our culture. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.
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Senior Marketing Operations Manager at BILL. Join a vision‑driven team that builds cutting‑edge financial automation, empowering businesses to make smarter decisions and gain control of their operations. Key Responsibilities
MarTech Stack Management: Oversee administration, integration, and optimization of the marketing technology stack (e.g., Marketing Automation, CDP, Direct Mail) to ensure scalability and performance. Lead Lifecycle Management: Own end‑to‑end lead lifecycle, including scoring models, routing logic, and hand‑offs between Marketing and Sales (SDR/AE) to ensure no lead is left behind. Data Integrity & Governance: Collaborate with Data Engineering and RevOps to maintain a clean, unified data ecosystem. Define and enforce data standards, enrichment processes, and compliance (GDPR/CCPA) rules. Campaign Operations: Design and document SOPs for campaign execution, ensuring consistent tracking, tagging, and attribution across all channels. Reporting & Analytics: Partner with the Analytics team to build and maintain dashboards that track campaign performance, pipeline attribution, and ROI, providing actionable insights to marketing stakeholders. Process Optimization: Proactively identify operational gaps, bottlenecks, and inefficiencies in GTM motion and design scalable solutions to address them. Cross‑Functional Alignment: Act as primary liaison between Marketing, Sales Operations, and Business Systems to align on roadmap priorities and technical requirements. Required Experience
5–7 years of experience in Marketing Operations, Revenue Operations, or a similar technical marketing role. Deep proficiency with Marketing Automation Platforms (Marketo, HubSpot, or Inflection.io) and CRM systems (Salesforce). Strong understanding of B2B marketing funnels, lead scoring models, and attribution methodologies. Experience managing data workflows, including list segmentation, data enrichment, and database hygiene. Ability to translate complex business requirements into technical specifications and process diagrams. Experience working with CDPs (Segment, etc.) and data activation workflows is a strong plus. Preferred Qualifications
Certification in major Marketing Automation Platforms (e.g., Marketo Certified Expert). Experience in a high‑growth SaaS or Fintech environment. Proficiency with BI/Analytics tools (Looker, Tableau) and SQL basics. Familiarity with PLG motions and how they intersect with traditional inbound/outbound sales motions. Benefits
Competitive salary range: San Jose – $131,000—$164,300; Draper – $111,400—$139,700. Health, dental, vision, life, disability insurance; 401(k) retirement plan. Flexible spending and health savings accounts; paid holidays, paid time off. Employee Stock Purchase Program with employee discounts; equity plan. Wellness & fitness initiatives and employee recognition and referral programs. Equal Opportunity Employer
BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves to our culture. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.
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