Abe
Senior Social Media Advertising Strategist (Remote US) - Future Opening
Abe, Des Moines, Iowa, United States, 50319
Senior Social Media Advertising Strategist (Remote US) - Future Opening
Join Abe – a specialist consultancy focused on social media advertising. We help clients leverage LinkedIn, Meta, and more to reach, engage, and convert their target audiences.
We are rapidly growing, committed to a culture where the best ideas win. The Senior Strategist will bring a growth mindset to our evolving social media team.
Roles & Responsibilities
Oversee and lead a collection of social media accounts.
Serve as direct support to client contacts.
Weekly communication with vendors or operational partners.
Build quarterly client strategies.
Create, maintain, and optimize paid media budgets.
Provide fractional support for internal marketing within Directive.
Deeply understand client positioning and unique value propositions.
Confirm accurate lead routing in CRM.
Ensure personal productivity and utilization.
Work with Associate Director to achieve internal and client goals.
Understand and leverage programmatic campaigns.
Drive cross‑sell, upsell, and referral opportunities.
Execute and optimize LinkedIn paid campaigns, including ad copywriting and targeting.
What You Offer
4+ years experience in performance/digital marketing agency, supporting B2B clients.
Deep expertise in paid social advertising, especially LinkedIn Ads.
Knowledge of LinkedIn ad units (conversation, document, ctv, etc.).
Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
Ability to delegate to junior team members.
Strong understanding of paid media principles (keyword research, copywriting, bid management).
Analytical skills using Google Analytics, GA4, Excel, or similar.
Track record of driving results through OCT.
Audience segmentation experience by tier and job title.
Success with mid‑market or enterprise accounts.
Storytelling with data and strategy translation.
Curiosity, problem‑solving mindset, and cutting‑edge industry knowledge.
Excellent organization and multitasking.
High quality focus and passion for advertising.
Occasional travel (once per year or as needed).
What Success Looks Like
Embodies core values in every interaction.
Manages ~5 mid‑tier and enterprise accounts.
Meets/exceeds department KPIs: client growth, NSMs, client satisfaction.
Builds client trust and drives renewals.
Cross‑sells services aligned with client goals.
Communicates results to client contacts and executives.
Delivers strategic decision‑making for accounts.
Benefits We offer a living wage at Abe; annual base salary range $85,000‑$95,000 USD in the US (estimate only).
Medical, dental, vision, disability, and life insurance for you and family.
100% employer‑paid medical plan; 50% employer contribution for dependents.
Access to certified therapists via Spring Health; Headspace membership.
Physical therapy via Omada, fertility support, One Medical membership.
Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
401(k) with 3% company match; Roth 401(k). Annual bonus based on tenure.
Work Environment Requirements Remote‑first: work from anywhere in the US. Optional office in Irvine, CA. Global opportunities (Canada, UK, Australia) require local work authorization.
Role is 100% virtual; collaborate via Zoom and Slack. Must use laptop, reliable internet, and able to sit for extended periods.
Reasonable accommodations available for qualified individuals with disabilities. To request accommodations during the application process, contact careers@directiveconsulting.com.
Additional Information At Abe, People First is core. We foster a diverse, inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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We are rapidly growing, committed to a culture where the best ideas win. The Senior Strategist will bring a growth mindset to our evolving social media team.
Roles & Responsibilities
Oversee and lead a collection of social media accounts.
Serve as direct support to client contacts.
Weekly communication with vendors or operational partners.
Build quarterly client strategies.
Create, maintain, and optimize paid media budgets.
Provide fractional support for internal marketing within Directive.
Deeply understand client positioning and unique value propositions.
Confirm accurate lead routing in CRM.
Ensure personal productivity and utilization.
Work with Associate Director to achieve internal and client goals.
Understand and leverage programmatic campaigns.
Drive cross‑sell, upsell, and referral opportunities.
Execute and optimize LinkedIn paid campaigns, including ad copywriting and targeting.
What You Offer
4+ years experience in performance/digital marketing agency, supporting B2B clients.
Deep expertise in paid social advertising, especially LinkedIn Ads.
Knowledge of LinkedIn ad units (conversation, document, ctv, etc.).
Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
Ability to delegate to junior team members.
Strong understanding of paid media principles (keyword research, copywriting, bid management).
Analytical skills using Google Analytics, GA4, Excel, or similar.
Track record of driving results through OCT.
Audience segmentation experience by tier and job title.
Success with mid‑market or enterprise accounts.
Storytelling with data and strategy translation.
Curiosity, problem‑solving mindset, and cutting‑edge industry knowledge.
Excellent organization and multitasking.
High quality focus and passion for advertising.
Occasional travel (once per year or as needed).
What Success Looks Like
Embodies core values in every interaction.
Manages ~5 mid‑tier and enterprise accounts.
Meets/exceeds department KPIs: client growth, NSMs, client satisfaction.
Builds client trust and drives renewals.
Cross‑sells services aligned with client goals.
Communicates results to client contacts and executives.
Delivers strategic decision‑making for accounts.
Benefits We offer a living wage at Abe; annual base salary range $85,000‑$95,000 USD in the US (estimate only).
Medical, dental, vision, disability, and life insurance for you and family.
100% employer‑paid medical plan; 50% employer contribution for dependents.
Access to certified therapists via Spring Health; Headspace membership.
Physical therapy via Omada, fertility support, One Medical membership.
Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
401(k) with 3% company match; Roth 401(k). Annual bonus based on tenure.
Work Environment Requirements Remote‑first: work from anywhere in the US. Optional office in Irvine, CA. Global opportunities (Canada, UK, Australia) require local work authorization.
Role is 100% virtual; collaborate via Zoom and Slack. Must use laptop, reliable internet, and able to sit for extended periods.
Reasonable accommodations available for qualified individuals with disabilities. To request accommodations during the application process, contact careers@directiveconsulting.com.
Additional Information At Abe, People First is core. We foster a diverse, inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr