Cisco is hiring: Senior Manager, Audience Segmentation and Data Strategy - Remot

Senior Manager, Audience Segmentation and Data Strategy - Remote

Location: United States Remote

We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization.

Overview

This high‑impact role sits at the intersection of data, technology, and campaign execution—ideal for someone who enjoys turning complex datasets into actionable audience strategies.

Responsibilities

• Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels
• Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring quality and governance of our marketing and sales databases
• Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns
• Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline
• Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality
• Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches
• Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development
• Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals
• Manage relationships with external data providers for contact acquisition and enrichment
• Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies
• Ensure data contracts optimized for quality, cost‑efficiency and alignment with business objectives
• Oversee data hygiene processes, including de‑duplication, normalization, and enrichment
• Establish and maintain data governance policies to ensure accuracy, compliance (GDPR, CCPA), and integrity of prospect and customer records
• Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations

Qualifications

• 5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy
• 2+ years of proven leadership or people‑management experience
• Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)
• Experience in enterprise B2B or high‑growth SaaS environments
• Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools
• Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine
• Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions
• Analytical mindset with ability to translate data into actionable insights and share details with stakeholders
• Understanding of email campaign success metrics and their relationship to audience segmentation
• Strong collaboration, communication, and relationship‑building skills across cross‑functional teams
• Experience applying agile methodologies to marketing and data strategy projects
• Excellent project management and communication skills
• SQL or experience with querying large data sets

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Salary and Benefits

Starting salary range: $179,900.00 to $242,600.00 (US and/or Canada). Additional compensation includes incentive compensation, equity, and benefits.

Benefits include medical, dental and vision insurance, 401(k) plan with company matching, paid parental leave, short and long‑term disability coverage, basic life insurance, stock units, flexible vacation, holidays, paid time off, sick leave, volunteer days, and more.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to discrimination.