Join to apply for the Associate Director, Marketing – HCP role at BridgeBio .
This range is provided by BridgeBio. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$179,830.00/yr – $265,430.00/yr
Mavericks Wanted
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement…read on. In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early‐stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life‑changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you defy convention, join us and work alongside some of the most respected minds in the industry. Together, we’ll ask “why not?” and help reengineer the future of biopharma.
What You’ll Do
The Associate Director, HCP Marketing will support the development and commercialization of a key asset (encaleret), drive cross‑functional collaboration and tactical alignment, and ensure success in the United States. You will lead the development and execution of tactics supporting the commercial launch of encaleret, occupy an important role on commercial product teams, and work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. You should thrive in a fast‑paced, ambiguous environment, and possess excellent communication, organization, and collaboration skills. The role reports to the Director of Marketing.
Responsibilities
- Serve as a commercial member on the Product Teams, embedding market needs into cross‑functional planning.
- Drive innovative tactics and address untapped opportunities.
- Lead brand planning, messaging, and claims work.
- Lead an agile, cross‑functional team to develop/launch marketing campaigns that inspire behavioral change and drive brand growth; ensure aligned launch execution across functions.
- Develop and track metrics to measure and ensure the success of marketing/promotional programs.
- Lead commercial convention presence, including target meetings, booth design and production, and overall commercial presence across channels.
- Partner with Value and Access to help develop the value proposition and access/reimbursement strategies.
- Partner closely with commercial and medical teams to identify physicians most likely to treat ADH1/LGMDR9 patients.
- Partner with regional teams to bring diverse commercial insights into the planning process and advocate for these views.
- Manage and evolve the disease education campaign and educational resources.
- Develop and manage the speaker bureau, including program structure, vendor leadership, and innovative approaches to further brand messaging.
- Lead the creation of all HCP peer‑to‑peer educational content.
- Collaborate with the Digital team to support launch and pre‑launch activities.
- Proactively evaluate and assess the relevant market landscape, monitoring changes in dynamics, competition, clinician needs, and practices.
- Develop targeted measurement plans to evaluate the effectiveness of HCP tactics and prioritize efforts.
- Work cross‑functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.
Where You’ll Work
This is a hybrid role and requires in‑office collaboration 3x per week in our San Francisco or Palo Alto office.
Who You Are
- 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing.
- Successful launch experience in a competitive market is preferred.
- Rare disease experience preferred.
- Demonstrated ability to develop and action insights from complex clinical data and market research.
- Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration.
- Excellent oral, written, and presentation skills.
- Passionate about serving patients suffering from genetic diseases.
- Proven self‑starter, able to work independently and as part of a team.
- Able to handle a full workload across multiple projects.
- Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
- High level of self‑awareness and understanding of the importance of self‑monitoring for continuous improvement.
- Experience leading KOL engagement activities is a plus.
- True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients.
- Ability to travel (~25%) is required.
Rewarding Those Who Make The Mission Possible
We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
Financial Benefits
- Market‑leading compensation.
- 401(k) with 100% employer match on first 3% and 50% on the next 2%.
- Employee stock purchase program.
- Pre‑tax commuter benefits.
- Referral program with $2,500 award for hired referrals.
Health & Wellbeing
- Comprehensive health care with 100% premiums covered – no cost to you and dependents.
- Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions).
- Hybrid work model – employees have the autonomy in where and how they do their work.
- Unlimited flexible paid time off – take the time that you need.
- Paid parental leave – 4 months for birthing parents & 2 months for non‑birthing parents.
- Flex spending accounts & company‑provided group term life & disability.
- Subsidized lunch via Forkable on days worked from our office.
Skill Development & Career Paths
- People are part of our growth and success story – from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility.
- We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching.
- We celebrate strong performance with financial rewards, peer‑to‑peer recognition, and growth opportunities.
At BridgeBio, we strive to provide a market‑competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits.
Below is the anticipated salary range for this role in California. The final salary offered will depend on several factors, including experience, education, location, and interview performance. BridgeBio is a multi‑state employer and this range may not reflect positions based in other states.
Salary
$179,830 – $265,430 USD
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
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