Digital Marketing & eCommerce Specialist Madcap Coffee Job at Sprudge in Grand R

Reports To: Sales & Marketing Manager // Jake Heiss Department: Marketing

Essential Functions

1. eCommerce & Website Design/Maintenance
2. Digital & Email Marketing
3. Product & Content Marketing (DTC & B2B)
4. Merchandising, User Experience, and Subscription Program Maintenance
5. Oversee and Execute Editorial Calendar & Analytics To Support Strategy

Specific Duties

1. Maintain eCommerce Operations & Website
   1. Oversee daily operations of MadcapCoffee.com, Shopify, ShipStation, and the wholesale portal, ensuring accurate listings, pricing, merchandising, and promotional execution while driving continuous UX improvements.
2. Own Digital, Email & CRM Marketing
   1. Execute all DTC/B2B email campaigns, automated flows, SEO/SEM, paid digital, affiliate channels, and CRM segmentation to grow audience engagement and drive performance.
3. Execute Social, Content & Creative Collaboration
   1. Implement social media content aligned with marketing calendars; partner with the Brand Designer to plan and support photo, video, and creative production needs.
4. Perform Product Marketing & Release
   1. Own product marketing for coffees, merchandise, and brewing equipment; maintain the product and release calendar with Roastery and Green Coffee teams; write product descriptions and campaign content.
5. Support Wholesale Marketing & Resource Enablement
   1. Maintain the Wholesale Buyer’s Guide, product release assets, and resource portals while coordinating B2B communication and marketing support with Sales and Retail.
6. Maintain Subscriptions & Merchandising Strategy
   1. Oversee Recharge subscription operations and optimization; analyze merchandising performance, digital buying patterns, bundling, and promotions to identify growth opportunities.
7. Drive Analytics, GTM Support & Cross-Functional Alignment
   1. Analyze campaign and site performance, maintain scorecard measures, support GTM planning, and coordinate with Sales, Ops, Roastery, Retail, and agency partners to execute integrated marketing strategies.

Desired Characteristics

1. Consumer-obsessed, empathetic, patient, and humble.
2. A driven self-starter and problem-solver able to operate in a start-up-like environment, wearing multiple hats and collaborating closely across teams.
3. Clear, consistent communicator with strong time-management and ability to manage workload independently, remotely, or while traveling.
4. Close observer of trends in marketing, digital, content, and social media. Identifies opportunities for Madcap and dito.
5. Curious, data-driven, and iterative. Able to theorize, test, verify, and adjust quickly.
6. 2+ years in marketing, digital marketing, eCommerce, or social media.
7. Proficient with Shopify, ShipStation, and website CMS tools.
8. Recharge/subscription experience strongly preferred.
9. EOS, project management tools, and specialty coffee experience are a plus.

Supervisory Responsibility

This role engages with external partners and works closely with internal staff. The role may support direction, coordination, or evaluation of cross-functional contributors as needed.

Salary

The salary range for the Digital Marketing & eCommerce Specialist position will be in the range of $40,000+

Work Environment

This job operates in a professional office environment at Madcap’s corporate office in Grand Rapids, MI. Remote work is flexible and open to discussion. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Position Type / Expected Hours of Work

This is a full-time, salaried position averaging 40 hours/week. Occasional evenings, weekends, and extended hours may be required based on workload and product launch cycles.

Travel

Travel is primarily local during the business day, with occasional out-of-area or overnight travel as needed for events such as tradeshows, photo shoots, brand launches, & retail events.

Other Duties

This job description is not designed to cover or contain a comprehensive list of activities or duties required. Responsibilities may change at any time with or without notice.