Content Strategist Job at Pantera Capital in New York

Pantera Capital is the first institutional investment firm focused exclusively on bitcoin, other digital currencies, and companies in the blockchain tech ecosystem. Founded in 2013 when bitcoin was $65/BTC, Pantera manages $5.6 bn across three strategies – passive, hedge, and venture – exclusively focused on bitcoin, other digital currencies, and companies in the blockchain ecosystem.

Role Overview

We are seeking a Content Strategist to expand our content marketing initiatives with research‑driven, thought‑leadership content. The ideal candidate is experienced in crafting compelling, high‑impact content, preferably within the crypto, fund management, or venture capital space. The role involves close collaboration with the Content, Systematic Marketing, and Capital Formation teams, as well as direct support to the Founder, Managing Partner. The position requires in‑office presence in our New York office four days per week.

Responsibilities

• Pantera Blockchain Letter – Coordinate and compose the monthly letter, set editorial themes, guide contributions, author or co‑author essays that advance industry dialogue.
• Capital Formation Content Ownership – Partner with the Capital Formation team to craft investor‑focused materials, fund narratives, and thematic campaigns that highlight Pantera’s investment strategy and market insights; serve as a repository for firm information and a go‑to resource for marketing materials.
• Sales Emails and Thematic Mailings – Leverage key themes and market trends to develop compelling thematic campaigns; compose sales emails using key fund talking points and strategic messaging.
• Founder & Media Support – Ensure founder and senior leadership team is well equipped with talking points for all media appearances, conferences, and conference calls; coordinate with event organizers to shape conversation flow and topic selection.
• Pantera Blog and Research Pieces – Collaborate with the Platform, Investment, and Research teams on publishing content beyond the Blockchain Letter; write compelling standalone articles to publish on the Pantera blog.
• Content Analytics and Refinement – Track performance metrics and continuously evolve content strategy to maximize engagement and influence.
• Support ad‑hoc content initiatives and special projects as needed.

Qualifications

• Bachelor’s degree.
• 5 to 10 years of relevant work experience.
• Previous experience in content marketing, research, writing, and communications.
• Knowledgeable and passionate about blockchain/cryptocurrency technology.
• Exceptional verbal, written communication, and interpersonal skills.
• Excellent personnel, project management, and time management skills.
• Experience with Microsoft Office (Outlook, Word, PowerPoint), HubSpot.
• Attention to detail and concern for quantitative accuracy.

Salary Range

$250,000 – $300,000 USD. Compensation is provided as an estimate and will be determined based on the candidate’s experience and qualifications.