Sage
Marketing Specialist - Lifecycle/Customer Marketing
Sage, Atlanta, Georgia, United States, 30383
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Customer Campaigns Specialist
role at
Sage
In this role, you’ll support the planning and execution of multi‑channel customer marketing campaigns that directly influence retention, module adoption, renewals, and revenue for Sage Intacct in North America.
This hands‑on, detail‑focused execution role coordinates campaign logistics, manages workflows, and ensures campaigns are measurable, on‑brand, and aligned to revenue goals. You’ll be the critical link between campaign strategy/planning and delivery.
Location Hybrid; 3 days of in‑office collaboration from our Atlanta office (Ponce City Market) and 2 days from home.
Minimum Qualifications
3 years of experience in marketing coordination or with marketing campaigns, ideally within B2B companies.
Hands‑on experience with marketing automation and CRM systems (e.g., Marketo, Eloqua, Salesforce, HubSpot), including campaign setup, list management, and performance tracking.
Strong analytical skills with the ability to interpret campaign metrics (open rates, CTR, webinar data, pipeline influence) and contribute to optimization decisions.
Exceptional project execution and organizational skills, with demonstrated ability to prioritize and execute on multiple campaigns, deadlines, and handoffs simultaneously.
Clear, professional communicator with strong attention to detail, able to understand brand alignment, accuracy, and quality across content, assets, and customer‑facing touchpoints.
Why Sage? What’s In it for you? Sage helps small to medium‑sized businesses succeed with AI‑powered accounting and financial management software. With over 6 M global customers, we’re committed to continuous innovation to fuel their growth. Sage Copilot exemplifies this commitment.
Grow your career at a stable, global SaaS company recognized for customer satisfaction and innovation. Collaborate with a diverse, customer‑focused team that values bold thinking and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year.
Key Responsibilities Campaign Execution & Optimization
Partner with the Sr. Performance Marketing Manager to execute integrated campaigns that drive customer engagement, retention, and cross‑sell growth.
Manage end‑to‑end campaign logistics including creative briefs, asset management, content routing, and campaign setup in marketing automation tools.
Monitor campaign performance (email metrics, webinar attendance, conversion rates) and provide insights for optimization.
Ensure timely delivery and alignment across email, webinar, and digital marketing touchpoints.
Customer Lifecycle & Retention Marketing
Support campaigns aligned to key lifecycle moments: onboarding, adoption, renewal, and expansion.
Execute targeted nurture streams, customer newsletters, and retention programs.
Assist with customer communications tied to price uplift, product launches, and new module adoption.
Provide raw metrics to campaign managers to track and report on customer engagement across lifecycle campaigns and identify churn risks or upsell opportunities.
Content & Asset Coordination
Execute on content and creative requests in collaboration with internal teams and vendors.
Maintain the campaign asset library and assist with content tagging for reuse across regions and verticals.
Data, Reporting & Revenue Alignment
Partner with Marketing Manager to maintain data accuracy in campaign lists and reports.
Be knowledgeable on KPIs such as MQLs, influenced pipeline, ARR impact, and module adoption metrics.
Contribute to campaign post‑mortems and performance recaps for leadership visibility.
Support alignment between Marketing, Sales, and Customer Success by ensuring consistent messaging and timely handoffs.
Help coordinate internal enablement (briefs, recaps, decks) for Sales and Customer Success Managers to leverage in customer conversations.
Collaborate with other specialists and campaign managers to identify workflow efficiencies and apply marketing technology to optimize outputs.
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage‑approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Seniority Level Associate
Employment Type Full‑time
Job Function Marketing
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Customer Campaigns Specialist
role at
Sage
In this role, you’ll support the planning and execution of multi‑channel customer marketing campaigns that directly influence retention, module adoption, renewals, and revenue for Sage Intacct in North America.
This hands‑on, detail‑focused execution role coordinates campaign logistics, manages workflows, and ensures campaigns are measurable, on‑brand, and aligned to revenue goals. You’ll be the critical link between campaign strategy/planning and delivery.
Location Hybrid; 3 days of in‑office collaboration from our Atlanta office (Ponce City Market) and 2 days from home.
Minimum Qualifications
3 years of experience in marketing coordination or with marketing campaigns, ideally within B2B companies.
Hands‑on experience with marketing automation and CRM systems (e.g., Marketo, Eloqua, Salesforce, HubSpot), including campaign setup, list management, and performance tracking.
Strong analytical skills with the ability to interpret campaign metrics (open rates, CTR, webinar data, pipeline influence) and contribute to optimization decisions.
Exceptional project execution and organizational skills, with demonstrated ability to prioritize and execute on multiple campaigns, deadlines, and handoffs simultaneously.
Clear, professional communicator with strong attention to detail, able to understand brand alignment, accuracy, and quality across content, assets, and customer‑facing touchpoints.
Why Sage? What’s In it for you? Sage helps small to medium‑sized businesses succeed with AI‑powered accounting and financial management software. With over 6 M global customers, we’re committed to continuous innovation to fuel their growth. Sage Copilot exemplifies this commitment.
Grow your career at a stable, global SaaS company recognized for customer satisfaction and innovation. Collaborate with a diverse, customer‑focused team that values bold thinking and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year.
Key Responsibilities Campaign Execution & Optimization
Partner with the Sr. Performance Marketing Manager to execute integrated campaigns that drive customer engagement, retention, and cross‑sell growth.
Manage end‑to‑end campaign logistics including creative briefs, asset management, content routing, and campaign setup in marketing automation tools.
Monitor campaign performance (email metrics, webinar attendance, conversion rates) and provide insights for optimization.
Ensure timely delivery and alignment across email, webinar, and digital marketing touchpoints.
Customer Lifecycle & Retention Marketing
Support campaigns aligned to key lifecycle moments: onboarding, adoption, renewal, and expansion.
Execute targeted nurture streams, customer newsletters, and retention programs.
Assist with customer communications tied to price uplift, product launches, and new module adoption.
Provide raw metrics to campaign managers to track and report on customer engagement across lifecycle campaigns and identify churn risks or upsell opportunities.
Content & Asset Coordination
Execute on content and creative requests in collaboration with internal teams and vendors.
Maintain the campaign asset library and assist with content tagging for reuse across regions and verticals.
Data, Reporting & Revenue Alignment
Partner with Marketing Manager to maintain data accuracy in campaign lists and reports.
Be knowledgeable on KPIs such as MQLs, influenced pipeline, ARR impact, and module adoption metrics.
Contribute to campaign post‑mortems and performance recaps for leadership visibility.
Support alignment between Marketing, Sales, and Customer Success by ensuring consistent messaging and timely handoffs.
Help coordinate internal enablement (briefs, recaps, decks) for Sales and Customer Success Managers to leverage in customer conversations.
Collaborate with other specialists and campaign managers to identify workflow efficiencies and apply marketing technology to optimize outputs.
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage‑approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Seniority Level Associate
Employment Type Full‑time
Job Function Marketing
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