The Mercadien Group
Marketing Manager
The Mercadien Group, Mercerville-Hamilton Square, New Jersey, United States
Mercadien is seeking a proactive, detail‑oriented, and tech‑savvy leader to join our dynamic marketing team in a newly created hybrid role that merges strategic marketing leadership with advanced technology management. Reporting directly to the Finance Director, this position is responsible for managing a team, overseeing the full spectrum of marketing activities, and ensuring the optimal performance of our marketing technology stack to drive business objectives.
Marketing Strategy Development
Develops and executes comprehensive marketing strategies that align with the company’s business objectives
Conducts market research and analyzes trends to identify new marketing opportunities
Collaborates with senior management to set marketing goals and objectives
Serves as a member of the firm’s Growth Core Strategy Committee
Campaign Management
Plans, creates, and oversees the implementation of marketing campaigns across various channels (digital, print, social media, etc.)
Monitors and analyzes campaign performance, providing detailed reports and recommendations for optimization
Brand Management
Ensures brand consistency across all marketing materials and channels
Develops and maintains brand guidelines and oversee their implementation
Content Creation and Management
Oversees the creation of high-quality content, including website content, blog posts, newsletters, press releases, and social media updates
Collaborates with internal teams and external agencies to produce engaging and relevant content
Digital Marketing
Manages and optimizes the company’s online presence, including website, SEO/SEM, email marketing, and social media platforms
Analyzes digital metrics and KPIs to assess campaign effectiveness and makes data‑driven decisions
HubSpot CRM Management
Utilize and manage all features of HubSpot Sales & Marketing Hubs to support growth initiatives
Maintain and optimize the HubSpot database, ensuring data integrity and accuracy
Oversee email marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A/B testing and performance analysis
Design and optimize landing pages, calls‑to‑action and forms to capture and nurture leads
Leverage HubSpot’s reporting and analytics tools to measure the effectiveness of marketing efforts and, if necessary, propose adjustments to improve performance and results from those efforts
Marketing Technology Utilization
Oversee the integration and utilization of marketing technologies such as ZoomInfo, Dripify, and other relevant tools to help drive leads and new business opportunities through these platforms
Work with niche leaders and Marketing Manager to develop and execute marketing campaigns using these platforms to accelerate business growth
Coordinate and meet with technology vendors as needed
Collaborate with the rest of the marketing team to develop comprehensive marketing plans that leverage these technologies effectively for the various niche areas of the firm
Business Development
Works with niche leaders to develop sales campaigns (one‑to‑one emails, direct mail letters, LinkedIn messages, etc.) and executes campaigns through Marketing Automation Software
Monitors reporting of sales campaigns
Builds prospect lists using the firm’s sales prospecting database
Budget Management
Develops and manages the marketing budget, ensuring effective allocation of resources to achieve marketing goals
Tracks expenditures and provides regular budget reports to senior management
Team Leadership
Leads and mentors the marketing team, providing guidance and support to achieve departmental and individual goals
Fosters a collaborative and creative work environment
Market Analysis and Reporting
Conducts regular market analysis to understand customer needs, market trends, and competitive landscape
Prepares and presents reports on marketing activities, including ROI analysis and strategic recommendations
Prepares comprehensive marketing reports for board packages, including referrals, open opportunities, lead sources, and performance metrics, both firmwide and by niche on a monthly basis
Stakeholder Engagement
Collaborates with senior management and other departments to ensure alignment and integration of strategies.
Drafts agenda and prepares monthly reports for niche meetings
Interfaces with and directs marketing vendors, including external consultants as well as printing, collateral, and branding services
Event and Seminar Planning
Plans, organizes, and presents seminars and events, enhancing internal knowledge and external engagement
Coordinates and manages the firm’s presence at industry events
Marketing Awards Program
Oversees the Marketing Awards Program, ensuring recognition of outstanding marketing achievements
Client Relations
Coordinates holiday cards and gifts to send to clients, fostering strong client relationships
HR/Recruiting/Organizational Development
Collaborates with HR to assist with recruiting efforts and develops marketing materials (flyers, ads, emails, etc.) to attract potential candidates
Serves as a participant on the DEI & Women’s Initiative Committees to ensure strategies/tactics are in line with the firm’s brand & overall growth strategy
Training and Development
Attends and works with the lead growth partner for Rainmaker’s Group training, enhancing personal and team capabilities
Plans and coordinates Lunch & Learns for the firm on an annual basis
Plans, prepares and coordinates the Quarterly Firm Meeting Presentation Ad Hoc Projects
Undertakes ad hoc projects as assigned by the CEO and niche leaders, contributing to the overall success of the organization
Requirements
Bachelor’s Degree in Marketing or relevant business field
Minimum of 8 years of experience in marketing, with a proven track record of successful marketing campaigns and team management
Demonstrates competencies in business, delivery of marketing initiatives, and promotional activities
Strong project management skills and ability to manage multiple projects simultaneously
Must possess above average computer skills, knowledge of Microsoft Office programs (Word, Excel and PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
Proficiency in marketing software and tools (e.g., Google Analytics, ChatGPT, HubSpot CRM, marketing automation tools)
Must be able to communicate clearly both verbally and in written format. A strong command of the English Language and grammar is necessary
Must be available to work professional hours
Benefits
Hybrid policy (2 days in office or at client site)
Highly competitive salaries and bonus programs
Medical, dental, life, and long‑term disability insurance
Competitive 401K match
Paid holidays, vacation and sick time
Casual dress code: dress for your day
Mentorship and training opportunities
Internal committees and clubs
Various social gatherings & events
Strong focus on the Mercadien community
Cutting edge technology
Mercadien is a leading and growing regional accounting and advisory firm with partners and staff that believe our best work starts with our people. When you come on board, you become a part of our community and extended family. We’re entrepreneurs at heart; passionate about creating opportunities, innovating inside and outside of our business, achieving work/life integration, helping our employees reach their potential, and having fun!
Our core values: Integrity, excellence, responsibility, creativity, and respect are the foundation of our firm. They inform and guide us in everything we do and fuel our client work and relationships. We are a teamwork‑focused firm and support each other professionally and personally. We’re collaborative by nature and enjoy being actively involved in our communities. Driven by integrity and social responsibility, our associates serve more than 100 civic and charitable organizations, as individuals and through the Mercadien Foundation. At Mercadien, the opportunities are endless.
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Marketing Strategy Development
Develops and executes comprehensive marketing strategies that align with the company’s business objectives
Conducts market research and analyzes trends to identify new marketing opportunities
Collaborates with senior management to set marketing goals and objectives
Serves as a member of the firm’s Growth Core Strategy Committee
Campaign Management
Plans, creates, and oversees the implementation of marketing campaigns across various channels (digital, print, social media, etc.)
Monitors and analyzes campaign performance, providing detailed reports and recommendations for optimization
Brand Management
Ensures brand consistency across all marketing materials and channels
Develops and maintains brand guidelines and oversee their implementation
Content Creation and Management
Oversees the creation of high-quality content, including website content, blog posts, newsletters, press releases, and social media updates
Collaborates with internal teams and external agencies to produce engaging and relevant content
Digital Marketing
Manages and optimizes the company’s online presence, including website, SEO/SEM, email marketing, and social media platforms
Analyzes digital metrics and KPIs to assess campaign effectiveness and makes data‑driven decisions
HubSpot CRM Management
Utilize and manage all features of HubSpot Sales & Marketing Hubs to support growth initiatives
Maintain and optimize the HubSpot database, ensuring data integrity and accuracy
Oversee email marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A/B testing and performance analysis
Design and optimize landing pages, calls‑to‑action and forms to capture and nurture leads
Leverage HubSpot’s reporting and analytics tools to measure the effectiveness of marketing efforts and, if necessary, propose adjustments to improve performance and results from those efforts
Marketing Technology Utilization
Oversee the integration and utilization of marketing technologies such as ZoomInfo, Dripify, and other relevant tools to help drive leads and new business opportunities through these platforms
Work with niche leaders and Marketing Manager to develop and execute marketing campaigns using these platforms to accelerate business growth
Coordinate and meet with technology vendors as needed
Collaborate with the rest of the marketing team to develop comprehensive marketing plans that leverage these technologies effectively for the various niche areas of the firm
Business Development
Works with niche leaders to develop sales campaigns (one‑to‑one emails, direct mail letters, LinkedIn messages, etc.) and executes campaigns through Marketing Automation Software
Monitors reporting of sales campaigns
Builds prospect lists using the firm’s sales prospecting database
Budget Management
Develops and manages the marketing budget, ensuring effective allocation of resources to achieve marketing goals
Tracks expenditures and provides regular budget reports to senior management
Team Leadership
Leads and mentors the marketing team, providing guidance and support to achieve departmental and individual goals
Fosters a collaborative and creative work environment
Market Analysis and Reporting
Conducts regular market analysis to understand customer needs, market trends, and competitive landscape
Prepares and presents reports on marketing activities, including ROI analysis and strategic recommendations
Prepares comprehensive marketing reports for board packages, including referrals, open opportunities, lead sources, and performance metrics, both firmwide and by niche on a monthly basis
Stakeholder Engagement
Collaborates with senior management and other departments to ensure alignment and integration of strategies.
Drafts agenda and prepares monthly reports for niche meetings
Interfaces with and directs marketing vendors, including external consultants as well as printing, collateral, and branding services
Event and Seminar Planning
Plans, organizes, and presents seminars and events, enhancing internal knowledge and external engagement
Coordinates and manages the firm’s presence at industry events
Marketing Awards Program
Oversees the Marketing Awards Program, ensuring recognition of outstanding marketing achievements
Client Relations
Coordinates holiday cards and gifts to send to clients, fostering strong client relationships
HR/Recruiting/Organizational Development
Collaborates with HR to assist with recruiting efforts and develops marketing materials (flyers, ads, emails, etc.) to attract potential candidates
Serves as a participant on the DEI & Women’s Initiative Committees to ensure strategies/tactics are in line with the firm’s brand & overall growth strategy
Training and Development
Attends and works with the lead growth partner for Rainmaker’s Group training, enhancing personal and team capabilities
Plans and coordinates Lunch & Learns for the firm on an annual basis
Plans, prepares and coordinates the Quarterly Firm Meeting Presentation Ad Hoc Projects
Undertakes ad hoc projects as assigned by the CEO and niche leaders, contributing to the overall success of the organization
Requirements
Bachelor’s Degree in Marketing or relevant business field
Minimum of 8 years of experience in marketing, with a proven track record of successful marketing campaigns and team management
Demonstrates competencies in business, delivery of marketing initiatives, and promotional activities
Strong project management skills and ability to manage multiple projects simultaneously
Must possess above average computer skills, knowledge of Microsoft Office programs (Word, Excel and PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
Proficiency in marketing software and tools (e.g., Google Analytics, ChatGPT, HubSpot CRM, marketing automation tools)
Must be able to communicate clearly both verbally and in written format. A strong command of the English Language and grammar is necessary
Must be available to work professional hours
Benefits
Hybrid policy (2 days in office or at client site)
Highly competitive salaries and bonus programs
Medical, dental, life, and long‑term disability insurance
Competitive 401K match
Paid holidays, vacation and sick time
Casual dress code: dress for your day
Mentorship and training opportunities
Internal committees and clubs
Various social gatherings & events
Strong focus on the Mercadien community
Cutting edge technology
Mercadien is a leading and growing regional accounting and advisory firm with partners and staff that believe our best work starts with our people. When you come on board, you become a part of our community and extended family. We’re entrepreneurs at heart; passionate about creating opportunities, innovating inside and outside of our business, achieving work/life integration, helping our employees reach their potential, and having fun!
Our core values: Integrity, excellence, responsibility, creativity, and respect are the foundation of our firm. They inform and guide us in everything we do and fuel our client work and relationships. We are a teamwork‑focused firm and support each other professionally and personally. We’re collaborative by nature and enjoy being actively involved in our communities. Driven by integrity and social responsibility, our associates serve more than 100 civic and charitable organizations, as individuals and through the Mercadien Foundation. At Mercadien, the opportunities are endless.
#J-18808-Ljbffr