Ranger Technical Resources
Our partner, a technology-driven real estate and storage services company, is currently undergoing a major modernization effort across CRM, customer data architecture, automation, and lifecycle experience. The team is moving from simple batch sends to a true data-informed automation ecosystem; therefore, they are adding an Email Marketing Specialist to join their team. As the Strategist, you will take ownership of how customers engage from the moment they sign up through renewal, move out, and every meaningful point in between. You will shape the company’s entire email and SMS program, introduce experimentation, improve segmentation, and build automated workflows that tie directly to revenue, occupancy, and customer satisfaction. If you enjoy partnering with product and engineering, solving data challenges, and creating lifecycle systems that scale with growth, this is a place to make a visible impact.
Experience and Education
BS in Computer Science, Information Systems, Data Analytics or equivalent experience/field
Hands‑on experience leading email marketing or lifecycle channels in a high‑volume digital environment
Background working in ESPs such as Iterable, Braze, HubSpot, Salesforce Marketing Cloud, or Klaviyo
Experience building automated journeys, behavioral triggers, and lifecycle programs
Understanding how to collaborate with product, IT, and engineering teams to troubleshoot integrations
Experience migrating ESPs or implementing new marketing platforms
Skills and Strengths
ESP Systems
HTML/CSS
Behavioral triggers
Data integration
ESP migration
A/B testing
Deliverability management
Dynamic content
Analytics interpretation
Cross‑functional collaboration
Workflow design
Compliance awareness
Primary Job Responsibilities
Build automated lifecycle journeys across email and SMS from the ground up
Design segmentation models that use behavioral, demographic, and lifecycle data
Drive the end‑to‑end ESP migration effort in collaboration with product and IT
Build HTML modules and reusable templates for campaigns and automations
Partner with engineering on tags, events, triggers, and data flows
Create testing plans and run A/B experiments across journeys and content
Diagnose and resolve deliverability issues
Develop targeting strategies that support revenue growth and occupancy
Create and manage abandoned cart, win back, churn, re‑engagement, and nurture flows
Own audience logic and ensure customer data quality inside the ESP
Collaborate with internal writers or create content independently when needed
Monitor performance and adjust journeys based on customer behavior
Provide recommendations that tie lifecycle improvements to business outcomes
Serve as the primary expert for marketing automation across the company
Work closely with cross‑functional partners, including Revenue, Operations, SEO, and Customer Service
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Information Technology
Industries
Information Services and Technology, Information and Media
#J-18808-Ljbffr
Experience and Education
BS in Computer Science, Information Systems, Data Analytics or equivalent experience/field
Hands‑on experience leading email marketing or lifecycle channels in a high‑volume digital environment
Background working in ESPs such as Iterable, Braze, HubSpot, Salesforce Marketing Cloud, or Klaviyo
Experience building automated journeys, behavioral triggers, and lifecycle programs
Understanding how to collaborate with product, IT, and engineering teams to troubleshoot integrations
Experience migrating ESPs or implementing new marketing platforms
Skills and Strengths
ESP Systems
HTML/CSS
Behavioral triggers
Data integration
ESP migration
A/B testing
Deliverability management
Dynamic content
Analytics interpretation
Cross‑functional collaboration
Workflow design
Compliance awareness
Primary Job Responsibilities
Build automated lifecycle journeys across email and SMS from the ground up
Design segmentation models that use behavioral, demographic, and lifecycle data
Drive the end‑to‑end ESP migration effort in collaboration with product and IT
Build HTML modules and reusable templates for campaigns and automations
Partner with engineering on tags, events, triggers, and data flows
Create testing plans and run A/B experiments across journeys and content
Diagnose and resolve deliverability issues
Develop targeting strategies that support revenue growth and occupancy
Create and manage abandoned cart, win back, churn, re‑engagement, and nurture flows
Own audience logic and ensure customer data quality inside the ESP
Collaborate with internal writers or create content independently when needed
Monitor performance and adjust journeys based on customer behavior
Provide recommendations that tie lifecycle improvements to business outcomes
Serve as the primary expert for marketing automation across the company
Work closely with cross‑functional partners, including Revenue, Operations, SEO, and Customer Service
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Information Technology
Industries
Information Services and Technology, Information and Media
#J-18808-Ljbffr