Margaritaville at Sea
Company Overview
At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!
Description At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!
Our Culture Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions: every guest, every time; act with integrity and respect; shred responsibility for the well‑being of our guests, crew and community; and each employee’s responsibility to be better than the rest. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision‑making, fostering relationships, tackling challenges, and reaching milestones.
Responsibilities Margaritaville is looking for an Email/SMS Marketing Specialist to help us connect with our guests and fans through thoughtful, well‑crafted email campaigns. In this role, you’ll support our marketing team by managing email/SMS communications that drive interest, engagement, and bookings across our ships. You’ll write and build emails, set up automation workflows, and use data to improve performance—all while keeping the Margaritaville spirit front and center.
Essential Functions
Campaign Execution & Automation: Design, build, and manage sophisticated email/SMS campaigns and automated nurture sequences using HubSpot.
Promotional Campaigns: Create and optimize sales emails/SMS for major promotions including Black Friday, New Year’s, 4th of July, and other seasonal events.
Copywriting & Conversion Optimization: Write clear, compelling copy for emails/SMS, subject lines, CTAs, and landing pages that drive engagement and conversions.
Segmentation & Personalization: Manage and segment our customer database to deliver highly targeted and relevant email/SMS communications.
Technical Expertise: Serve as the HubSpot expert for email/SMS workflows, ensuring data integrity, system integration, and adherence to best practices.
Compliance & Deliverability: Ensure all campaigns comply with email/SMS marketing laws (CAN‑SPAM, GDPR, etc.), maintain high deliverability rates, and troubleshoot issues as needed.
Cross‑Team Collaboration: Work closely with Marketing, Digital, and Data teams to ensure a cohesive customer experience across channels.
Qualifications
3+ years of experience in email/SMS marketing, marketing automation, or digital marketing.
Hands‑on experience with HubSpot or similar marketing automation platforms.
Experience managing large contact databases and implementing lead scoring models is a plus.
Strong copywriting skills with a focus on conversion, clarity, and brand voice.
Proven ability to build and optimize email campaigns, nurture sequences, and newsletters.
Solid understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
Familiarity with email compliance regulations (CAN‑SPAM, GDPR, etc.).
Analytical mindset with experience using data to drive decisions and improve performance.
Comfortable working cross‑functionally with content, design, product, and sales teams.
Ability to work independently, manage multiple projects, and meet deadlines in a fast‑paced environment.
Physical Demands Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel 25%
Work Conditions Work primarily in a climate‑controlled environment with minimal safety/health hazard potential.
Health Benefits
Cost‑effective medical, dental, and vision plans.
Employee Assistance Program and other mental health resources.
Company‑paid term life insurance and disability coverage.
Financial Benefits
401(k) plan that includes a company match.
Paid Time Off
Holidays – All full‑time and part‑time with benefits employees receive days off for 10 company‑wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full‑time employees below the Director level start with 15 days per year; Directors and above level have discretionary time off (15 or 21 days). Part‑time with benefits employees receive time off based on hours worked.
Other Benefits
Complementary stand‑by cruises, employee discounts on confirmed cruises, plus special rates for family and friends.
Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.
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Description At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!
Our Culture Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions: every guest, every time; act with integrity and respect; shred responsibility for the well‑being of our guests, crew and community; and each employee’s responsibility to be better than the rest. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision‑making, fostering relationships, tackling challenges, and reaching milestones.
Responsibilities Margaritaville is looking for an Email/SMS Marketing Specialist to help us connect with our guests and fans through thoughtful, well‑crafted email campaigns. In this role, you’ll support our marketing team by managing email/SMS communications that drive interest, engagement, and bookings across our ships. You’ll write and build emails, set up automation workflows, and use data to improve performance—all while keeping the Margaritaville spirit front and center.
Essential Functions
Campaign Execution & Automation: Design, build, and manage sophisticated email/SMS campaigns and automated nurture sequences using HubSpot.
Promotional Campaigns: Create and optimize sales emails/SMS for major promotions including Black Friday, New Year’s, 4th of July, and other seasonal events.
Copywriting & Conversion Optimization: Write clear, compelling copy for emails/SMS, subject lines, CTAs, and landing pages that drive engagement and conversions.
Segmentation & Personalization: Manage and segment our customer database to deliver highly targeted and relevant email/SMS communications.
Technical Expertise: Serve as the HubSpot expert for email/SMS workflows, ensuring data integrity, system integration, and adherence to best practices.
Compliance & Deliverability: Ensure all campaigns comply with email/SMS marketing laws (CAN‑SPAM, GDPR, etc.), maintain high deliverability rates, and troubleshoot issues as needed.
Cross‑Team Collaboration: Work closely with Marketing, Digital, and Data teams to ensure a cohesive customer experience across channels.
Qualifications
3+ years of experience in email/SMS marketing, marketing automation, or digital marketing.
Hands‑on experience with HubSpot or similar marketing automation platforms.
Experience managing large contact databases and implementing lead scoring models is a plus.
Strong copywriting skills with a focus on conversion, clarity, and brand voice.
Proven ability to build and optimize email campaigns, nurture sequences, and newsletters.
Solid understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
Familiarity with email compliance regulations (CAN‑SPAM, GDPR, etc.).
Analytical mindset with experience using data to drive decisions and improve performance.
Comfortable working cross‑functionally with content, design, product, and sales teams.
Ability to work independently, manage multiple projects, and meet deadlines in a fast‑paced environment.
Physical Demands Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel 25%
Work Conditions Work primarily in a climate‑controlled environment with minimal safety/health hazard potential.
Health Benefits
Cost‑effective medical, dental, and vision plans.
Employee Assistance Program and other mental health resources.
Company‑paid term life insurance and disability coverage.
Financial Benefits
401(k) plan that includes a company match.
Paid Time Off
Holidays – All full‑time and part‑time with benefits employees receive days off for 10 company‑wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full‑time employees below the Director level start with 15 days per year; Directors and above level have discretionary time off (15 or 21 days). Part‑time with benefits employees receive time off based on hours worked.
Other Benefits
Complementary stand‑by cruises, employee discounts on confirmed cruises, plus special rates for family and friends.
Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.
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