Subaru of America
Retail Relationship Marketing Specialist
Subaru of America, Camden, New Jersey, United States, 08100
Retail Relationship Marketing Specialist
Join to apply for the
Retail Relationship Marketing Specialist
role at
Subaru of America .
Role Summary
Maintains responsibility for coordinating and facilitating day‑to‑day operations between vendors supporting the Care Connect Retailer Marketing Communications Platform and Subaru of America (SOA). Oversees vendor integrations and platform enhancements with a focus on retailer experience and enrollment, customer engagement, and sales. Serves as the face of the Care Connect program and subject‑matter expert (SME) to the SOA Field and retailers.
Primary Responsibilities
Day‑to‑day relationships with Care Connect program vendors, ensuring accountability for all responsibilities and deadlines set by the Subaru of America team.
Support growth and direction of the Care Connect program and promote its benefits to retailers, leveraging tools such as Trade Up Advantage, News Connect, and Market Drivers.
Maintain timelines and project workflows via vendor‑provided or SOA‑provided platforms such as JIRA and Monday.com.
Assist the Retail Relationship Marketing Manager in developing and implementing short‑ and long‑term strategies, including technology enhancements, content development, processes, sales scripts, training, field incentives, and launch plans.
Coordinate vendor sync calls and provide meeting notes and take‑aways.
Collaborate with program vendors, the Retail Relationship Creative Specialist, and the Retail Relationship Marketing Manager to ensure creative and engineering projects are completed on time and within budget.
Program Features and Enhancements
Monitor program performance and retailer/customer experience, collaborating with vendors and cross‑functional stakeholders (Fixed Operations, Legal, IT) to identify and implement new features and enhancements.
Act as project lead overseeing business requirements, data integrations, launch plans, and post‑launch initiatives.
Guide and hold program vendors, contractors, and internal partners accountable for meeting requirements and deadlines.
Review all program‑related quotes for accuracy before management approval.
Field and Retailer Training and Education
Serve as SME on the Care Connect program for the Retail Relationship Marketing team.
Develop best‑practice and informational training resources for the Field and retailers on tools and processes.
Create the training schedule, approve curriculum, and oversee vendor execution, including attending retailer production shoots for material.
Produce engaging content and present at national conferences and field meetings (NBC, NTC, NRAB, executive meetings).
Program Analytics Management
Coordinate analytical projects and serve as day‑to‑day point of contact with vendors to deliver actionable results.
Continuously monitor program metrics and usage to identify successes and improvement opportunities; report findings to upper management and Field.
Program Vendor Integration
Provide oversight of data and content integrations between SOA and Care Connect vendors.
Coordinate with SOA IT on document management system integrations to align with data governance guidelines.
Maintain a map of vendor integrations and data flow among retailers, vendors, and SOA.
Assist the Retail Relationship Marketing Manager with the Care Connect trade show exhibit for NBC, including booth layout, design, sourcing promotional items, and coordinating vendor field staff.
Additional Responsibilities
Assist in ad‑hoc marketing projects or needs, including special presentations and reports.
Act as a retailer advocate, focusing on their best interest to mitigate risk and create a positive program experience; periodically travel to gather feedback.
Support departmental training of internal and external partners, new team members, and Regional Management Associates.
Respond to program‑related questions for SOA and retailer management.
Oversee day‑to‑day responsibilities of the team intern, ensuring a positive experience.
Required Skills & Personal Qualifications
Handle multiple projects under tight deadlines.
Foster positive relationships with internal and external partners, including SOA executive management, SOA Field, NRAB, and Subaru retailers.
Oversee, guide, and collaborate with external vendor and agency partners.
Comfortable with technical content.
Strong verbal and written communication skills; influence others.
Polish presentations, announcements, and communications for retailers and SOA Field.
Present in front of large groups, including retailer management.
Strong analytical skills, using experience and data to create business cases.
Proficient in Microsoft Office, Proof HQ, Oracle Business Intelligence (OBI), and JIRA.
Experience in B2B and B2C marketing preferred.
Automotive industry, retailer, and digital marketing experience preferred.
Education/Experience Requirements Bachelor's degree required. Must have at least 4–6 years of experience.
Work Environment
Office Location:
Camden, NJ (Greater Philadelphia Area)
Hybrid Role:
Remote work 2 days per week (after 90 days) – Wednesdays & Fridays
Required Travel:
15%
Compensation The base salary range for this full‑time position is $70,000 – $93,000 per year. Pay is determined by job‑related skills, experience, and education. The role is bonus‑eligible, with a target bonus percentage based on performance. (Internal Job Grade: P2)
Why Join Us? Subaru offers an outstanding benefits package and a culture of innovation and collaboration.
Total Rewards & Benefits
Medical, Dental, Vision Plans
Pension, Profit Sharing, 401(k) match offerings
15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
Tuition Reimbursement Program: $15,000 yearly benefit
Vehicle Discount Programs
Learning & Development
Professional growth and development opportunities
Direct partnership with senior leadership
Formal Mentorship Program
LinkedIn Learning License
Visit our careers landing page for additional information about our compensation and benefit programs.
About Subaru Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru consistently pushes the boundaries of automotive engineering to deliver vehicles that offer both exceptional performance and a unique blend of utility and adventure.
Subaru’s company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
#J-18808-Ljbffr
Retail Relationship Marketing Specialist
role at
Subaru of America .
Role Summary
Maintains responsibility for coordinating and facilitating day‑to‑day operations between vendors supporting the Care Connect Retailer Marketing Communications Platform and Subaru of America (SOA). Oversees vendor integrations and platform enhancements with a focus on retailer experience and enrollment, customer engagement, and sales. Serves as the face of the Care Connect program and subject‑matter expert (SME) to the SOA Field and retailers.
Primary Responsibilities
Day‑to‑day relationships with Care Connect program vendors, ensuring accountability for all responsibilities and deadlines set by the Subaru of America team.
Support growth and direction of the Care Connect program and promote its benefits to retailers, leveraging tools such as Trade Up Advantage, News Connect, and Market Drivers.
Maintain timelines and project workflows via vendor‑provided or SOA‑provided platforms such as JIRA and Monday.com.
Assist the Retail Relationship Marketing Manager in developing and implementing short‑ and long‑term strategies, including technology enhancements, content development, processes, sales scripts, training, field incentives, and launch plans.
Coordinate vendor sync calls and provide meeting notes and take‑aways.
Collaborate with program vendors, the Retail Relationship Creative Specialist, and the Retail Relationship Marketing Manager to ensure creative and engineering projects are completed on time and within budget.
Program Features and Enhancements
Monitor program performance and retailer/customer experience, collaborating with vendors and cross‑functional stakeholders (Fixed Operations, Legal, IT) to identify and implement new features and enhancements.
Act as project lead overseeing business requirements, data integrations, launch plans, and post‑launch initiatives.
Guide and hold program vendors, contractors, and internal partners accountable for meeting requirements and deadlines.
Review all program‑related quotes for accuracy before management approval.
Field and Retailer Training and Education
Serve as SME on the Care Connect program for the Retail Relationship Marketing team.
Develop best‑practice and informational training resources for the Field and retailers on tools and processes.
Create the training schedule, approve curriculum, and oversee vendor execution, including attending retailer production shoots for material.
Produce engaging content and present at national conferences and field meetings (NBC, NTC, NRAB, executive meetings).
Program Analytics Management
Coordinate analytical projects and serve as day‑to‑day point of contact with vendors to deliver actionable results.
Continuously monitor program metrics and usage to identify successes and improvement opportunities; report findings to upper management and Field.
Program Vendor Integration
Provide oversight of data and content integrations between SOA and Care Connect vendors.
Coordinate with SOA IT on document management system integrations to align with data governance guidelines.
Maintain a map of vendor integrations and data flow among retailers, vendors, and SOA.
Assist the Retail Relationship Marketing Manager with the Care Connect trade show exhibit for NBC, including booth layout, design, sourcing promotional items, and coordinating vendor field staff.
Additional Responsibilities
Assist in ad‑hoc marketing projects or needs, including special presentations and reports.
Act as a retailer advocate, focusing on their best interest to mitigate risk and create a positive program experience; periodically travel to gather feedback.
Support departmental training of internal and external partners, new team members, and Regional Management Associates.
Respond to program‑related questions for SOA and retailer management.
Oversee day‑to‑day responsibilities of the team intern, ensuring a positive experience.
Required Skills & Personal Qualifications
Handle multiple projects under tight deadlines.
Foster positive relationships with internal and external partners, including SOA executive management, SOA Field, NRAB, and Subaru retailers.
Oversee, guide, and collaborate with external vendor and agency partners.
Comfortable with technical content.
Strong verbal and written communication skills; influence others.
Polish presentations, announcements, and communications for retailers and SOA Field.
Present in front of large groups, including retailer management.
Strong analytical skills, using experience and data to create business cases.
Proficient in Microsoft Office, Proof HQ, Oracle Business Intelligence (OBI), and JIRA.
Experience in B2B and B2C marketing preferred.
Automotive industry, retailer, and digital marketing experience preferred.
Education/Experience Requirements Bachelor's degree required. Must have at least 4–6 years of experience.
Work Environment
Office Location:
Camden, NJ (Greater Philadelphia Area)
Hybrid Role:
Remote work 2 days per week (after 90 days) – Wednesdays & Fridays
Required Travel:
15%
Compensation The base salary range for this full‑time position is $70,000 – $93,000 per year. Pay is determined by job‑related skills, experience, and education. The role is bonus‑eligible, with a target bonus percentage based on performance. (Internal Job Grade: P2)
Why Join Us? Subaru offers an outstanding benefits package and a culture of innovation and collaboration.
Total Rewards & Benefits
Medical, Dental, Vision Plans
Pension, Profit Sharing, 401(k) match offerings
15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
Tuition Reimbursement Program: $15,000 yearly benefit
Vehicle Discount Programs
Learning & Development
Professional growth and development opportunities
Direct partnership with senior leadership
Formal Mentorship Program
LinkedIn Learning License
Visit our careers landing page for additional information about our compensation and benefit programs.
About Subaru Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru consistently pushes the boundaries of automotive engineering to deliver vehicles that offer both exceptional performance and a unique blend of utility and adventure.
Subaru’s company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
#J-18808-Ljbffr