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Chuck E. Cheese

Digital Marketing Manager

Chuck E. Cheese, Irving, Texas, United States, 75084

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We’re hiring a digital leader to own the strategy and performance of our core consumer-facing channels: chuckecheese.com, our booking flows, and our email & mobile app ecosystem. Your goal is simple: drive traffic, engagement, and bookings for one of the world’s most iconic family entertainment brands. You’ll blend digital marketing strategy with CRM leadership, partner with IT and Brand on UX improvements, manage a Marketing Technology Specialist, and direct an annual innovation budget ($50k–$100k) to test new tools and AI that improve workflow, insights, and consumer experience within owned media channels.

What You’ll Do

Lead website and booking experience strategy to increase traffic, engagement, and conversion

Guide SEO, analytics insights (GA4), and overall digital performance

Build and optimize lifecycle email programs, segmentation, and automated journeys within the eClub + Membership / Subscription programs that will drive traffic and repeat visits

Support the migration to a new ESP and manage a high-volume messaging engine (250M+ sends)

Manage a Marketing Technology Specialist and a roster of freelancers

Pilot new AI and MarTech tools that improve efficiency and consumer experience

Partner with IT, Brand, Creative, and Operations to deliver integrated digital campaigns

What We’re Looking For

4–6 years in digital marketing, CRM, or web experience

Experience optimizing transactional or high-traffic websites

Hands‑on segmentation and lifecycle email experience

Strong GA4 and data interpretation skills

Experience managing technical or freelance resources

Curiosity about AI and emerging MarTech

About Chuck E. Cheese For almost 50 years,

Chuck E. Cheese

has been the de facto arcade for families. We are the largest provider of location-based entertainment for kids in the world. Celebrating a Chuck E. Cheese birthday is a rite of passage, and we host over half a million parties every year. With nearly 600 locations in 20 countries, we serve millions of families each year with games, pizza, and memories that last a lifetime. As we continue to evolve, we’re redefining what play, food, and family fun mean for the next generation.

Equal Opportunity Employer At CEC Entertainment, we believe that our workforce should reflect the diverse backgrounds, experiences, and perspectives of many guests we serve. As an Equal Opportunity Employer, we do not discriminate against applicants due to race, ancestry, color, genetics, gender identity, gender expression, sexual orientation, national origin, religion, age, physical or mental disability, pregnancy, veteran status, or on the basis of any other federal, state or local protected class.

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