Cardone Ventures
Marketing Manager Job at Cardone Ventures in Scottsdale
Cardone Ventures, Scottsdale, AZ, US, 85261
Position Summary
The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures' platforming clients. This individual plays a crucial role by aligning that strategy with the ever‑evolving needs of the independent businesses we support. The role is highly collaborative, client‑facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A‑team player with exceptionally sharp business acumen to exceed goals.
Core Responsibilities
Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing.
Work collaboratively with cross‑functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review.
Consult with clients to determine their 10‑year marketing growth strategy.
Collaborate with 25+ clients from various industries with differing marketing needs and varying levels of marketing acumen.
Define the platforming client’s brand house, customer engagement model, value ladders and customer persona(s).
Align the client’s customer journey to the organization’s brand strategy.
Guide clients through a seven‑month journey to shift their perspective on marketing strategies in their business.
Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvement that can be shared across platforms and programs.
Audit clients’ digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations.
Define metrics, analyze program success, and track and forecast growth and engagement.
Use and recommend CRM platforms to create effective customer service and retention strategies for marketing programs.
Interact with clients at in‑person events during the delivery of their 10X360 Platform Review.
Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors.
Create effective and attractive landing pages and email sequences through an internal CRM system for client businesses.
Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients.
Success Expectations
Clients actively reach out to gain advice and support from their trusted advisor.
Clients see revenue growth within their business through tangible and actionable recommendations driven by the PR MM.
Removing confusion and creating excitement to take control of conversion of leads by our clients, showing them how to properly nurture and convert.
Competencies
Understanding of digital, traditional, social media, and strategic marketing opportunities.
Ability to leverage market research and data to guide clients toward decisions that will benefit the organization.
Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time.
Ability to articulate the concept of flow, conversion and retention.
Can articulate the difference between marketing strategy, branding and advertising.
Ability to identify a client’s brand house and customer personas.
Understanding of critical marketing key performance indicators (KPIs) to measure performance.
Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice.
Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions.
Ability to ask pointed questions during the discovery phase to understand the client’s current marketing strategy.
Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs).
Education & Experience
Bachelor’s Degree in Marketing or related area of study, or equivalent work experience.
At least 3 years’ work experience in marketing, sales, and management.
Base Pay Range
$80,000.00/yr – $100,000.00/yr
Benefits
Medical, dental, and vision for full‑time employees and their dependents.
Vacation and sick time policy that increases based on tenure with the company.
Employee Assistance Program through Guardian.
401(k) with up to 3% company match.
Pet Insurance through SPOT for your 10X pets.
Competitive parental leave policy: 100% paid – 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both.
Employee wellness initiatives including a 100% paid gym membership and access to discounts on local meal prep services.
Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program.
Continued Education: complete access to a range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing.
Uncapped commission potential: all team members have the opportunity to sell our products/services (and are trained on how to do so). Several non‑sales team members have earned well over $20,000 in annual commission.
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Travel up to 5% of the time.
Commitment to Diversity
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
How to Apply
If this position caught your eye, please send us your resume. For best consideration, include the job title and source where you found this position in the subject line of your email to careers@cardoneventures.com . If you are already a Cardone Ventures candidate, please connect directly with your recruiter to discuss this opportunity.
Additional Details
Senior level: Mid‑Senior; Employment type: Full‑time; Job function: Marketing and Sales; Industry: Business Consulting and Services; Location: Scottsdale, AZ.
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