Sanofi
Associate Director, Marketing - Care Pathway Education T1D (Hiring Immediately)
Sanofi, Cambridge, Massachusetts, United States
Associate Director, Marketing - Care Pathway Education T1D
Location:
Remote/Field
The
Associate Director, Marketing - Care Pathway Education T1D
plays a critical role in shaping the ecosystem for Type 1 Diabetes (T1D) early detection and intervention. TZIELD marketing team, this role bridges local market needs with national brand strategy to accelerate the identification and engagement of at-risk patients through care pathway initiatives.
This individual serves as the strategic marketing lead supporting the Care Pathway Educator (CPE) team a newly formed, field-based organization dedicated to improving care coordination and education across endocrinology, primary care, and health system settings. The Associate Director will translate brand vision into scalable field enablement resources and programs designed to drive earlier diagnosis, care standardization, and readiness for brand adoption when appropriate.
This position partners closely with the Strategic Account Marketer to ensure alignment with strategically important account development. It also works cross-functionally with Sales, Medical, Training, Payer Access & Public Affairs (PA&PA), Patient Support Services (PSS), and the broader marketing organization to maintain strong alignment with the overall key account strategy.
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.
Serve as the marketing lead for early detection initiatives, aligning unbranded ecosystem efforts with long-term brand objectives and the patient journey strategy Director, Site of Care Marketing, to evolve the early detection strategy as a critical lever for TZIELD market development and access expansion Shape the positioning, narrative, and value proposition of the Care Pathway Educator (CPE) team to ensure consistent, compliant, and compelling external engagement Translate insights from field teams and health systems into actionable marketing strategies that remove barriers to early testing and diagnosis Identify and activate opportunities within key accounts to build screening pathways, referral networks, and multidisciplinary engagement models Provide strategic and tactical support to the CPE team, including the development of unbranded materials, pathway tools, and educational resources Partner closely with the Strategic Account Marketing and Field Account Teams (SAM/CPE) to ensure early detection priorities are integrated into key account strategies Collaborate across marketing, medical, training, payer access & public affairs, patient support services, and analytics to ensure seamless execution and measurable impact Develop metrics, dashboards, and feedback loops to track field engagement effectiveness and inform future resource development Ensure unbranded initiatives remain credible, compliant, and grounded in scientific integrity while advancing ecosystem readiness for TZIELD Travel within regions to support meetings, events, and field engagements (estimated 1020%)
Bachelors degree required; advanced degree (MBA, PharmD, etc.) 8+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred ~ Ability to analyze complex market data and translate insights into actionable strategies ~ Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes. ~ Excellent communication, organizational, and project management, budget management & presentation skills ~ Experience with MLR (Medical, Legal, Regulatory) review process a plus ~ Willingness and ability to travel within Commercial regions
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave.
marital, domestic partnership or civil union status; disability; veteran or military status or liability for military status; domestic violence victim status;
Location:
Remote/Field
The
Associate Director, Marketing - Care Pathway Education T1D
plays a critical role in shaping the ecosystem for Type 1 Diabetes (T1D) early detection and intervention. TZIELD marketing team, this role bridges local market needs with national brand strategy to accelerate the identification and engagement of at-risk patients through care pathway initiatives.
This individual serves as the strategic marketing lead supporting the Care Pathway Educator (CPE) team a newly formed, field-based organization dedicated to improving care coordination and education across endocrinology, primary care, and health system settings. The Associate Director will translate brand vision into scalable field enablement resources and programs designed to drive earlier diagnosis, care standardization, and readiness for brand adoption when appropriate.
This position partners closely with the Strategic Account Marketer to ensure alignment with strategically important account development. It also works cross-functionally with Sales, Medical, Training, Payer Access & Public Affairs (PA&PA), Patient Support Services (PSS), and the broader marketing organization to maintain strong alignment with the overall key account strategy.
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.
Serve as the marketing lead for early detection initiatives, aligning unbranded ecosystem efforts with long-term brand objectives and the patient journey strategy Director, Site of Care Marketing, to evolve the early detection strategy as a critical lever for TZIELD market development and access expansion Shape the positioning, narrative, and value proposition of the Care Pathway Educator (CPE) team to ensure consistent, compliant, and compelling external engagement Translate insights from field teams and health systems into actionable marketing strategies that remove barriers to early testing and diagnosis Identify and activate opportunities within key accounts to build screening pathways, referral networks, and multidisciplinary engagement models Provide strategic and tactical support to the CPE team, including the development of unbranded materials, pathway tools, and educational resources Partner closely with the Strategic Account Marketing and Field Account Teams (SAM/CPE) to ensure early detection priorities are integrated into key account strategies Collaborate across marketing, medical, training, payer access & public affairs, patient support services, and analytics to ensure seamless execution and measurable impact Develop metrics, dashboards, and feedback loops to track field engagement effectiveness and inform future resource development Ensure unbranded initiatives remain credible, compliant, and grounded in scientific integrity while advancing ecosystem readiness for TZIELD Travel within regions to support meetings, events, and field engagements (estimated 1020%)
Bachelors degree required; advanced degree (MBA, PharmD, etc.) 8+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred ~ Ability to analyze complex market data and translate insights into actionable strategies ~ Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes. ~ Excellent communication, organizational, and project management, budget management & presentation skills ~ Experience with MLR (Medical, Legal, Regulatory) review process a plus ~ Willingness and ability to travel within Commercial regions
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave.
marital, domestic partnership or civil union status; disability; veteran or military status or liability for military status; domestic violence victim status;