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Nashville Public Radio

Marketing Manager

Nashville Public Radio, Granite Heights, Wisconsin, United States

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About Us Parried is a modern IT and cybersecurity provider supporting SMBs across Texas and beyond. We help businesses stay secure, productive, and protected with managed IT services, cybersecurity solutions, cloud support, and ongoing technology strategy.

We’re investing heavily in digital marketing, YouTube, email, LinkedIn, and outbound messaging to build a consistent and predictable pipeline. We’re looking for a Marketing Operations Manager who is hands‑on, highly organized, and able to run the entire marketing engine end‑to‑end.

You’ll work directly with the CEO and play a major role in driving growth.

What You’ll Do Content Creation & Distribution

Turn long‑form videos into short‑form content

Write and schedule posts for LinkedIn (company + CEO)

Upload long‑form YouTube videos

Upload Shorts to YouTube, Instagram, TikTok, and X

Write titles, descriptions, and tags for YouTube

Maintain a consistent content calendar

Create simple graphics, guides, checklists, and marketing materials

Digital Advertising (Google & LinkedIn)

Manage and optimize Google Ads

Build and run LinkedIn Ads

Manage retargeting audiences

Handle conversion and call tracking

Launch campaigns for guides, seasonal pushes, and new offerings

Track ad performance and improve results over time

Email Marketing & Nurture

Build monthly newsletters (clients + prospects)

Create automated drip sequences for cold and warm leads

Manage list segmentation in Zoho

Improve open/click rates and overall engagement

Website Maintenance & Optimization (No heavy development.)

Update existing landing pages to match campaigns

Make small conversion‑focused edits (copy, CTAs, proof, messaging)

Add case studies, videos, guides, and fresh content

Suggest improvements using data and analytics

Direct Outreach Support (as the CEO)

Draft LinkedIn outreach messages

Draft follow‑up sequences

Keep the “Elite 50” prospect list organized

Prepare scripts for messaging

Keep the CEO’s LinkedIn inbox tidy and ready for replies

Support outbound email initiatives

Lead Intake & Tracking

Enter and tag inbound leads in Zoho

Maintain clean attribution

Report weekly on inbound activity

Track performance across content, ads, email, and website

Project & Operations Management

Maintain the marketing calendar

Keep all content, ads, and campaigns on schedule

Manage freelancers (video editor, thumbnail designer, etc.)

Deliver a weekly Monday Marketing Report

Keep everything organized 2–4 weeks ahead

Traditional Advertising & External Opportunities (Lower priority but still part of the role)

Research and evaluate new opportunities such as

Billboards

Direct mail

Local business journals

Print ads

Sponsorships and local events

Handle end‑to‑end coordination: research, quotes, planning, execution

Present recommendations to the CEO before launching

Orchestrate logistics so leadership doesn’t have to manage any of it

What Success Looks Like

Consistent weekly content across all platforms

Predictable inbound conversations and qualified opportunities

Growing presence on LinkedIn and YouTube

Improved ad performance and lower cost per lead

High newsletter engagement and strong drip sequence performance

Clean lead tracking with reliable attribution

Traditional advertising handled smoothly when needed

Well‑organized team events and strong internal culture support

A marketing engine that runs without micromanagement

Requirements

3–7+ years of hands‑on digital marketing experience

Strong experience with Google Ads

Experience creating and distributing content across multiple platforms

Highly organized and detail‑oriented

Strong writing and communication skills

Comfortable with LinkedIn posting/ads

Familiar with GA4, YouTube Studio, and analytics tools

Ability to work independently in a remote environment

CRM experience (Zoho is a plus)

Nice To Have

Experience in IT, cybersecurity, SaaS, or professional services

Canva or simple design experience

Familiarity with YouTube content workflows

Experience with traditional advertising or event coordination

Compensation

Base Salary: $70,000 to $90,000

Bonus: 5 percent of all marketing‑influenced closed revenue (MRR + projects + one‑time work), paid quarterly

Mostly remote role with high ownership and impact (regular in‑person meetings with CEO to go over strategy, progress updates, brainstorming ideas, etc.)

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