Marketing Manager Job at Nashville Public Radio in Granite Heights

About Us Parried is a modern IT and cybersecurity provider supporting SMBs across Texas and beyond. We help businesses stay secure, productive, and protected with managed IT services, cybersecurity solutions, cloud support, and ongoing technology strategy. We’re investing heavily in digital marketing, YouTube, email, LinkedIn, and outbound messaging to build a consistent and predictable pipeline. We’re looking for a Marketing Operations Manager who is hands‑on, highly organized, and able to run the entire marketing engine end‑to‑end. You’ll work directly with the CEO and play a major role in driving growth. What You’ll Do Content Creation & Distribution Turn long‑form videos into short‑form content Write and schedule posts for LinkedIn (company + CEO) Upload long‑form YouTube videos Upload Shorts to YouTube, Instagram, TikTok, and X Write titles, descriptions, and tags for YouTube Maintain a consistent content calendar Create simple graphics, guides, checklists, and marketing materials Digital Advertising (Google & LinkedIn) Manage and optimize Google Ads Build and run LinkedIn Ads Manage retargeting audiences Handle conversion and call tracking Launch campaigns for guides, seasonal pushes, and new offerings Track ad performance and improve results over time Email Marketing & Nurture Build monthly newsletters (clients + prospects) Create automated drip sequences for cold and warm leads Manage list segmentation in Zoho Improve open/click rates and overall engagement Website Maintenance & Optimization (No heavy development.) Update existing landing pages to match campaigns Make small conversion‑focused edits (copy, CTAs, proof, messaging) Add case studies, videos, guides, and fresh content Suggest improvements using data and analytics Direct Outreach Support (as the CEO) Draft LinkedIn outreach messages Draft follow‑up sequences Keep the “Elite 50” prospect list organized Prepare scripts for messaging Keep the CEO’s LinkedIn inbox tidy and ready for replies Support outbound email initiatives Lead Intake & Tracking Enter and tag inbound leads in Zoho Maintain clean attribution Report weekly on inbound activity Track performance across content, ads, email, and website Project & Operations Management Maintain the marketing calendar Keep all content, ads, and campaigns on schedule Manage freelancers (video editor, thumbnail designer, etc.) Deliver a weekly Monday Marketing Report Keep everything organized 2–4 weeks ahead Traditional Advertising & External Opportunities (Lower priority but still part of the role) Research and evaluate new opportunities such as Billboards Direct mail Local business journals Print ads Sponsorships and local events Handle end‑to‑end coordination: research, quotes, planning, execution Present recommendations to the CEO before launching Orchestrate logistics so leadership doesn’t have to manage any of it What Success Looks Like Consistent weekly content across all platforms Predictable inbound conversations and qualified opportunities Growing presence on LinkedIn and YouTube Improved ad performance and lower cost per lead High newsletter engagement and strong drip sequence performance Clean lead tracking with reliable attribution Traditional advertising handled smoothly when needed Well‑organized team events and strong internal culture support A marketing engine that runs without micromanagement Requirements 3–7+ years of hands‑on digital marketing experience Strong experience with Google Ads Experience creating and distributing content across multiple platforms Highly organized and detail‑oriented Strong writing and communication skills Comfortable with LinkedIn posting/ads Familiar with GA4, YouTube Studio, and analytics tools Ability to work independently in a remote environment CRM experience (Zoho is a plus) Nice To Have Experience in IT, cybersecurity, SaaS, or professional services Canva or simple design experience Familiarity with YouTube content workflows Experience with traditional advertising or event coordination Compensation Base Salary: $70,000 to $90,000 Bonus: 5 percent of all marketing‑influenced closed revenue (MRR + projects + one‑time work), paid quarterly Mostly remote role with high ownership and impact (regular in‑person meetings with CEO to go over strategy, progress updates, brainstorming ideas, etc.) #J-18808-Ljbffr