Presidian Hospitality
Customer Marketing Manager, The Springs Resort and Spa - FL
Presidian Hospitality, Jacksonville, Florida, United States, 32290
Customer Marketing Manager, The Springs Resort and Spa - FL
Presidian Hospitality invites applications for a Customer Marketing Manager role focused on lifecycle and CRM marketing for The Springs Resort.
Position Overview Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Description Customer Marketing Manager – Full Time
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Benefits: Eligible for benefits and annual performance bonus
Reporting structure: Reports to VP of Marketing; key partners: Marketing Manager, Creative, Resort GM
Customer & Lifecycle Marketing
Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation and grow revenue
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty
Partner with property marketing specialists to align storytelling and offerings that reflect each resort’s unique experience
Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness
Coordinate CRM‑driven messaging for seasonal campaigns, promotions, and on‑property experiences
Data, Tools & Insights
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight‑driven communication
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization
Strategic Initiatives
Support rollout of new loyalty and membership programs across the brand portfolio
Partner on cross‑property guest retention, value‑driver studies, and customer research
Share CRM and lifecycle marketing best practices across teams to strengthen performance
Branding
Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity
Requirements
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation; connects CRM metrics (LTV, retention, churn, conversion) to marketing ROI; distills data into meaningful insights and storytelling
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communicator, skilled at influencing brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment; balances strategy and hands‑on execution; results driven
Passion for wellness, hospitality, and human‑centered marketing, with an intuitive sense of what drives emotional loyalty
Job Details
Full‑time: 40–45 hours per week
Hourly/Salary range: $80k–$95k DOE
Schedule: Primarily weekday hours with occasional evening/weekend support
Work Mode: Hybrid
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industry
Hospitality
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Position Overview Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Description Customer Marketing Manager – Full Time
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Benefits: Eligible for benefits and annual performance bonus
Reporting structure: Reports to VP of Marketing; key partners: Marketing Manager, Creative, Resort GM
Customer & Lifecycle Marketing
Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation and grow revenue
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty
Partner with property marketing specialists to align storytelling and offerings that reflect each resort’s unique experience
Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness
Coordinate CRM‑driven messaging for seasonal campaigns, promotions, and on‑property experiences
Data, Tools & Insights
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight‑driven communication
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization
Strategic Initiatives
Support rollout of new loyalty and membership programs across the brand portfolio
Partner on cross‑property guest retention, value‑driver studies, and customer research
Share CRM and lifecycle marketing best practices across teams to strengthen performance
Branding
Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity
Requirements
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation; connects CRM metrics (LTV, retention, churn, conversion) to marketing ROI; distills data into meaningful insights and storytelling
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communicator, skilled at influencing brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment; balances strategy and hands‑on execution; results driven
Passion for wellness, hospitality, and human‑centered marketing, with an intuitive sense of what drives emotional loyalty
Job Details
Full‑time: 40–45 hours per week
Hourly/Salary range: $80k–$95k DOE
Schedule: Primarily weekday hours with occasional evening/weekend support
Work Mode: Hybrid
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industry
Hospitality
#J-18808-Ljbffr