Meta
Join to apply for the
SMB Lifecycle Marketing Manager
role at
Meta Join to apply for the
SMB Lifecycle Marketing Manager
role at
Meta Get AI-powered advice on this job and more exclusive features. This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$96,000.00/yr - $143,000.00/yr SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally.Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
SMB Lifecycle Marketing Manager Responsibilities:
Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta’s platforms Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement Improve our digital funnel across target audiences, all the way from discovery through to conversion Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations Design and implement test plans to understand drivers of conversion and product adoption Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth
Minimum Qualifications:
Bachelor's Degree in Business, Marketing or Analytical discipline 5+ years of experience in marketing or equivalent 3+ lifecycle marketing experience Proven experience in digital marketing and/or demand gen for sales Experience with data querying languages (for example, SQL) Experience with marketing automation platforms and tools Experience marketing to B2B audiences Experience with A/B Testing and lift measurement Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Meta by 2x Get notified about new Marketing Manager jobs in
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SMB Lifecycle Marketing Manager
role at
Meta Join to apply for the
SMB Lifecycle Marketing Manager
role at
Meta Get AI-powered advice on this job and more exclusive features. This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$96,000.00/yr - $143,000.00/yr SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally.Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
SMB Lifecycle Marketing Manager Responsibilities:
Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta’s platforms Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement Improve our digital funnel across target audiences, all the way from discovery through to conversion Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations Design and implement test plans to understand drivers of conversion and product adoption Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth
Minimum Qualifications:
Bachelor's Degree in Business, Marketing or Analytical discipline 5+ years of experience in marketing or equivalent 3+ lifecycle marketing experience Proven experience in digital marketing and/or demand gen for sales Experience with data querying languages (for example, SQL) Experience with marketing automation platforms and tools Experience marketing to B2B audiences Experience with A/B Testing and lift measurement Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Meta by 2x Get notified about new Marketing Manager jobs in
New York, NY . New York City Metropolitan Area $85.00-$88,000.00 2 weeks ago Brand Marketing Manager, Student Activations
New York, NY $114,000.00-$163,000.00 1 week ago New York, NY $65,000.00-$68,000.00 2 weeks ago New York, NY $100,000.00-$120,000.00 5 days ago New York City Metropolitan Area $85,000.00-$90,000.00 6 days ago Assistant Social Media Manager - Naturium
New York, NY $60,000.00-$90,000.00 2 weeks ago New York, NY $65,000.00-$129,225.00 1 week ago New York, NY $72,000.00-$78,000.00 2 weeks ago Brand Marketing Manager, Students and Learning
New York, NY $114,000.00-$163,000.00 2 weeks ago New York, NY $95,000.00-$110,000.00 6 days ago New York City Metropolitan Area $165,000.00-$213,000.00 2 weeks ago New York, NY $65,000.00-$129,225.00 1 week ago New York, NY $65,000.00-$129,225.00 3 weeks ago New York, NY $85,000.00-$100,000.00 6 days ago New York, NY $137,000.00-$201,000.00 2 weeks ago New York, NY $133,750.00-$155,000.00 1 week ago New York, NY $110,000.00-$131,000.00 1 week ago Manhattan, NY $113,000.00-$155,450.00 5 days ago Brand Marketing Director / Manager – Beauty
New York, NY $100,000.00-$120,000.00 2 weeks ago New York, NY $180,000.00-$252,000.00 2 days ago New York, NY $70,000.00-$75,000.00 1 week ago Brooklyn, NY $157,000.00-$203,000.00 5 days ago New York, NY $95,000.00-$125,000.00 5 days ago New York City Metropolitan Area $70,000.00-$78,000.00 2 weeks ago Manager, Marketing (Hip Hop + R&B) - The Orchard
New York, NY $65,000.00-$70,000.00 1 week ago New York, NY $65,000.00-$75,000.00 1 week ago Associate Manager, Social Media - Pitchfork
New York, NY $71,500.00-$80,000.00 5 days ago New York, NY $103,000.00-$162,000.00 5 days ago New York, NY $128,000.00-$186,000.00 1 day ago New York, NY $137,000.00-$201,000.00 5 hours ago New York, NY $118,000.00-$147,500.00 1 week ago New York, NY $158,000.00-$223,000.00 1 week ago New York, NY $65,000.00-$129,225.00 5 days ago New York City Metropolitan Area $160,000.00-$180,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr