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Itlearn360

Digital Marketing Specialist at The Staff Pad Austin, TX

Itlearn360, Austin, Texas, us, 78716

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Digital Marketing Specialist job at The Staff Pad. Austin, TX.

The Staff Pad has partnered with a law office in Austin, TX to hire a Digital Marketing Specialist.

Location:

Austin, TX (Hybrid)

Required:

2+ year of experience in paid search, paid social, and SEO

Are you a rising digital marketing professional ready to take your career to the next level? This hybrid role offers the opportunity to make a real impact—driving paid traffic, boosting organic visibility, and supporting a mission-driven legal team focused on Justice for All. Life Changing Results.

Role Overview The Digital Marketing Specialist will create, manage, and optimize paid digital advertising campaigns while executing SEO strategies to improve organic search performance. This role blends creativity, analytics, and technical skill to grow awareness, engagement, and conversions across multiple platforms.

Key Responsibilities Paid Digital Advertising

Develop and expand paid search campaigns

Conduct keyword research and identify high‑value opportunities

Monitor, analyze, and optimize campaigns using Google Analytics

Provide weekly performance reports and recommendations

Execute and maintain paid social campaigns across Meta and other platforms

Search Engine Optimization (SEO)

Conduct keyword research and competitive analysis

Optimize on‑page elements (metadata, headings, internal links, content)

Support off‑page SEO, including link‑building strategies

Perform technical SEO audits and resolve identified issues

Track rankings, traffic, and performance using analytics and SEO tools

Additional Duties

Manage individual and team marketing projects

Support long‑term brand management and awareness strategies

Collaborate with vendors and stay current on digital marketing trends

Qualifications

Proficiency with Google Ads, Google Analytics, Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz)

Experience managing large‑scale PPC campaigns

Strong understanding of on‑page, off‑page, and technical SEO

Familiarity with WordPress and SEO-friendly site structures

Excellent analytical, project management, and communication skills

Detail‑oriented and deadline‑driven

Bachelor’s degree preferred

Previous law firm experience is a plus

Compensation & Benefits

Salary commensurate with experience

Hybrid schedule: work remotely two days per week

Opportunities for training, mentoring, and advancement

Contingency fee referral bonus opportunities

20 days PTO + 11 paid holidays

Medical, dental & vision insurance (100% of base medical plan covered)

Simple IRA with up to 3% company match

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